It's pretty easy to make money some of the time. And a lot of guys (and girls) have “hit the jackpot” once. But what happens when your lucky streak ends? Can lightning strike twice? If you've been in business for yourself more than a year, you've probably seen a lot of people come and go. […]

The post RED 042: Increase Your Staying Power appeared first on RED - The Marketing Podcast For Experts.

People, you and me included, have gotten lazy. And our attention spans are shorter than ever… What was I talking about? Oh yeah.. We're more lazy than ever. And that's because life has gotten so damn comfortable. Life isn't the challenge like it used to be. But here's the good news… If you can overcome your sense […]

The post RED 041: How to Expand Your Comfort Zone appeared first on RED - The Marketing Podcast For Experts.

This is Part 2 of a two-part series on kicking more ass at social media. If you're looking for more interaction from people via Facebook and more followers on Twitter, this episode is for you. Want to dominate MySpace? Just kidding… We do talk about something related to MySpace that you should be aware of though. […]

The post RED 040: How To Dominate Social Media – Part 2 appeared first on RED - The Marketing Podcast For Experts.

Social media. You can't go anywhere without hearing about it these days. Blah blah blah. Even when you turn on old school media, like television or radio, hosts are giving out their social media info and encouraging interaction from you via services like Twitter and Facebook. Is social media the right method for you to get […]

The post RED 039: How To Dominate Social Media – Part 1 appeared first on RED - The Marketing Podcast For Experts.

Want the quickest way to business success? Get hooked up with a mastermind group. What is a mastermind group? A small group of people, usually five to seven, that meets for the purpose of reinforcing growth and success, often in the area of business. A mastermind group offers both advice and support to members in order […]

The post RED 038: Mastermind Groups (How to Start One) appeared first on RED - The Marketing Podcast For Experts.

There's a lot of bad advice in the online business community… It's so bad that sometimes you have to wonder if somebody is putting it out there on purpose, just to keep you from becoming competition. And even paying for advice is no guarantee you're getting good info that will help you. How do you […]

The post RED 037: Is Your “Guru” Giving You Bad Advice? appeared first on RED - The Marketing Podcast For Experts.

If you're looking to have a solid business that will last for years, you need to have a solid foundation in place. Sure, you can make money, sometimes a lot of money, without a great foundation, but you're not going to be able to do it for very long. It's like that old joke about […]

The post RED 036: Setting Yourself Up To Win appeared first on RED - The Marketing Podcast For Experts.

The next time you log in Facebook, take a look at all your millennial entrepreneur buddies… Those guys always seem to be doing really cool stuff, like jumping out of planes, hanging out overseas, and otherwise being “epic.” Of course, that's all BS. Sure, some people actually do those things, but the reality is that the business […]

The post RED 035: How To Combat Isolation And Loneliness appeared first on RED - The Marketing Podcast For Experts.

Laurel and I just got back from an event on masterminds. While there, we met a lot of people, one of whom gave us the idea for this episode. He was a book editor. And he could have had a month of work from Laurel had he played his cards right. But he didn't. Why? Bad […]

The post RED 034: How To Make A Great First Impression appeared first on RED - The Marketing Podcast For Experts.

Products don't sell themselves. If you want to go big with that you're doing, you need testimonials and reviews. This episode of RED Podcast tells you exactly how to make that happen… In This Episode: The way high-end products are sold What people want from a company they do business with Elements of a great […]

The post RED 033: How To Get Great Testimonials (and Reviews) appeared first on RED - The Marketing Podcast For Experts.