Build a Big Podcast - The Marketing Podcast for Podcasters

I done hundreds of podcast and radio interviews. Some have been great and some not-so-great...

In this episode, I share three "tricks" that will help you instantly become a better interviewer. I also talk about a product for podcasters, Pod Decks, designed to help you ask better questions.

On the new two episodes, I'll be putting Pod Decks to the test. To make sure you don't miss this, subscribe to Build A Big Podcast.

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to grow your podcast audience now.

You probably have a podcast that you don't really like, but you can't help but check in on from time to time, because the host is so passionate, or interesting, or otherwise compelling.

What's with these podcasts? Why do we care?

This episode of Build A Big Podcast is about that – what makes people care about (and listen to) your podcast.

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to grow your podcast audience now.

I had a friend who's an audio engineer for a major rock act and, when he wasn't on tour one season, did a stint as a "college professor" teaching audio engineering.

He was vulgar as fuck.

Sorry, I had to.

This guy would go in the classroom and say all sorts of stuff, always followed by, "Oh, sorry, that's the road talking."

That kind of language is standard operating procedure when it comes to the touring business.

We have similar things when it comes to podcasting. And if you don't watch yourself, it will get you in trouble. 

On this episode I talk about working around this issue. I also share a couple of stories about naked models.

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to grow your podcast audience now.

I'm back. I never actually went anywhere, but I'm been working on other podcasting projects which have kept me from this podcast more than I'd prefer.

If you're looking for more "podcasting content" from me that isn't a podcast, check out my Instagram page. Or read my book on podcasting. :)

But don't worry, new episodes of Build A Big Podcast are coming...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Is it Podcast Academy or The Podcast Academy? Or maybe it's the Academy of Podcasters?

This episode is about The Podcast Academy. I wrote it off initially, but I'm giving it a second look now that Rob Greenlee is involved.

It's still a very new organization and, like many podcasts, they seem to be figuring things out as they go. Still, I think The Podcast Academy might be worth a punt.

More thoughts in this episode...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

On the Big Podcast Instagram account, I often share photos from the "studios" podcasters use to create their podcasts. I say "studios" in quotes, because many people who send me photos will attach a note that says something like, "It's not a real studio."

If you're making a podcast there, it's a real studio. And the closets full of clothing that people work from are much more interesting to look at and read about than a professional-grade, sound-treated "studio" with a huge mixing console.

Same for the funny things that happen during your podcast. For example, if a dog walks in on you. Or you hear a car horn honking outside your window.

I'm not giving you permission to be sloppy of throw in the towel on caring about listener experience, but I am saying it's OK for you to be real.

People who like podcasts don't want perfect, they want real.

On this episode, I answer a couple of related questions from podcast Steve Pederson who participated in the 30-Day Solo Podcast Challenge. 

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Audacity 2.4 was released today and it works on Mac. If you're using Catalina, you no longer need to load the program via Terminal.

There are several new features, some of which I talk about in this episode. One is a noise gate, which you may find helpful, especially if you're a heavy-breather.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

You've got a new podcast and you need listeners.

Or... You've got an existing podcast and you need more listeners.

In this episode, I give you a couple of options for bringing in new listeners in bulk and walk you through the process using Music City 911 as an example.

Have a podcast marketing question you want me to answer here? Reach out.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Nobody is actually podcasting with a mask, at least not successfully. Thanks to COVID-19 though, a lot of people are wearing masks right now.

This is a great opportunity for podcasters. More in this episode...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Podcast advertising is changing – have you noticed? For one, there's a lot more advertising for hair dye now that we're in quarantine and people can't get their hair professionally colored.

But this episode isn't about advertising. Or hair dye.

This is an episode about how to make money with podcasting equipment you already own. If that's what you want to do with this idea... You might like it so much that you do it free.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.