Build a Big Podcast - The Marketing Podcast for Podcasters

Most stories in the media, at least when it comes to celebrities, don't just happen. When you see somebody "famous" getting positive coverage on big media, there's a good chance it happened because a publicist (or even the person himself) asked for it.

When it comes to getting attention for yourself, your podcast, and the business behind your podcast, you need to let people know the kind of attention you want.

The same is true for your reputation. A good reputation doesn't just happen – you have to let people know the type of reputation you want, then act accordingly.

What do you want your listeners to know about you? How can you let podcast listeners know these things within the podcasts you're doing? That's the subject of this episode.

To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

Listeners are attached to you. Because of this, they love "behind-the-scenes" info. One of the best ways to ease into this and provide something of value that's related to your podcast topic is to share the tools you use to do your job (related to your topic) and your work process.

The tools I used to make this podcast episode:

- Audio-Technica BP-30 microphone
- Focusrite Scarlett 2i2
- Audacity

Something that I didn't mention, but was also used in the creation of this episode is Auphonic, which is post-production software that touches up your raw audio to make it sound better.

To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

Happy holidays!

This episode contains a few thoughts on how to make your podcast (and connection with listeners) better in the upcoming year and decade.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

     

Over the last couple of episodes, we've covered the "future" as well as the "past." In this episode, I talk about how to share what's happening NOW and get your listeners involved in what you're currently doing.

Have you ever been in a city where there is a Starbucks on one side of the street and, directly across from it, there is another Starbucks? That can seem like overkill, but those situations aren't by accident – they happen because people are less likely to go somewhere if they have to cross a street.

If a city street will keep people from spending money on something they're addicted to, you can imagine how difficult it can be to get people to take action on "non-addictive" offers. I talk about this also...

To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

Back in the air chair... I had planned to take a few days off after the 30 episodes from last month, but here we are, three weeks later.

Strangely enough, I've had a few people reach out to me over the last couple of weeks to ask about "how to come back" from a podcast that's on hiatus. That's the focus of this episode.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

     

The image we present as podcast hosts is always different than how we actually are as humans. Some of this is done on purpose, but because our podcasts are planned out and edited (or should be), it's easy for people to think we're better at organizing messages and delivering them than we actually are.

Like standup comics, we plan things. And we tweak our messages (and perfect them) before they're delivered to people.

If you want to have real rapport and connection with the people who listen to your podcast, you have to let them know that you make mistakes too.

To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

As a podcast host, listeners look to you as an authority on your subject. And it can be helpful to your "status" as this expert to talk about current and future trends.

Think about the host of a stock market show. What does something like that do for listeners?

Part of the job is to advise you today on what the market will do tomorrow, next week, next month, and next year.

You can benefit by doing something similar. Even if you don't make predictions for the future, it can be helpful to your expert status to talk about the trajectory of current trends.

To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

There's a saying among those who sell their own products that, "If you don't have a few people return what you've sold, you're not selling enough."

The same could be said for bad reviews of podcasts. If you don't have some bad reviews for your podcast, you're not reaching enough people with it.

Everybody who has ever really tried at life has been rejected. Because of this, your listeners will have their own stories of rejection.

You have one too. And a great way to better connect and develop rapport with your listeners is to share it with them.

To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

Most podcast listeners are passive. That means two things:

They will never contact you or interact with the community you've built around your podcast.
They aren't taking action on what you talk about.

When it comes to #2, a big reason for this is listeners don't know how to take action. Most don't know what you want them to do and those who do know have no idea where to start – they're overwhelmed with options.

You can solve these issues by being clear with listeners about what you want them to do and how you want them to do it. And that's the subject of this episode of The 30-Day Solo Podcast Challenge.

To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

Looking for sponsors for your podcast? You better know how to tell a story and sell stuff if you want to keep them happy.

How do you do it? That's what I talk about here. You'll learn how to go beyond the generic talking points most advertisers give you and how to inject your personality into your ad reads so listeners buy and sponsors keep coming back.

To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.