Build a Big Podcast - The Marketing Podcast for Podcasters

Excitement is contagious. 

Have you ever seen an excited person in a public place sharing that excitement with a friend? People are naturally attracted to situations like this.

What about your podcast subject do you find exciting? Why do you care so much? When you can clearly communicate these things, listeners become easy to attract.

This episode is about how to clearly communicate your excitement to listeners.

To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

You can tell a lot about somebody from the books they read. Whenever I meet somebody interesting, I always ask about this.

The books we read tell a lot about us. They help define our beliefs. They help us to move forward with our lives.

You want your listeners to know who you are and sharing stories of the books you read helps to do this.


To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

This episode, Day #7 of the 30-Day Solo Podcast Challenge, continues where yesterday's episode left off. As mentioned yesterday, one of the best things you can do to set yourself apart from other hosts and make yourself (and your podcast) stand out is to do the opposite of what everybody else is doing.

Why do the opposite of what so many people are doing? Because there are a lot of false beliefs about things and somebody (who happens to be you) needs to set the record straight.

As always, there's a "challenge" element and I give an example of what I'm looking for from you. In this example, I talk about false beliefs about podcasting, because not only is this a podcast about podcasting and I want to keep examples relevant, these are things you need to know when selling advertising and sponsorship for your podcast.

To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

Legendary speaker and broadcaster, Earl Nightingale, once said, “If you want to be successful in life, simply watch what most people would do in a given situation, and then do the total opposite."

In general, this is arguable good advice. But as a way to make yourself stand out from other podcasters, it's great advice.

Your listeners have a way of doing things that seems "normal." The other podcasts in your market have hosts who advise these things.

What would happen if you do the opposite? I talk about this. I also share the story of how "doing the opposite" of what traditional radio thought was best has kept my broadcast radio show on the air.

To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

All successful podcasts solve a problem. This could be a big problem or a small problem. Regardless, it's important to the people who listen.

If you want to attract listeners to your podcast in a big way, you have to know your problem.

If you want to attract sponsors to your podcast in a big way, you have to know your problem.

Once you know your problem and have a way to solve it, listeners come to you.

Once you know your problem sponsors come to you, provided you know how to explain the problem (and your solution) to them.

That's what this episode is about...

To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

FUN FACT: Your first podcast isn't usually where you end up.

Similar to the people we date, jobs we work, and places we live, very rarely do we have podcasting success the first time around. 

So there's a pretty good chance the podcast you're working on now isn't the podcast you started with, even if the name and topic are the same.

So how did you get here? That's the subject of today's episode of the 30-Day Solo Podcast Challenge.

To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

This is Day #3 of the 30-Day Solo Podcast Challenge.

On the previous episode, the topic focused around a common question every podcaster gets asked, "How did you get into podcasting?"

This episode is about another common question and how to give an answer that will let you tell your story in an entertaining way.

To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

We've all met that guy with an interesting job and wondered, "How'd he get into that?"

People are wondering the same thing about you.

The reality of working on something is different than the fantasy people on the outside tell themselves. Still, it's good to be able to tell the story of "how'd you get into that."

That's what Day #2 of The 30-Day Solo Podcast Challenge is about. I want to know about your podcasting origin story and how you ended up here.

More details in this episode...

To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

The 30-Day Solo Podcast Challenge is done, but you are not done – your podcasting challenge is just beginning.

This series was designed to give you a jumpstart into the world of solo podcasting. What happens next is up to you...

To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

     

The better you are at telling stories, the more people will listen to your podcast.

In other words: 

better stories = more podcast listeners

It sounds simple, because it is simple. However, telling great stories takes practice. So that's where we're going to start the 30-Day Solo Podcast Challenge – you're going to practice telling a story.

Don't worry! Your story doesn't have to be perfect. The story I tell on this podcast is far from perfect. And I have little doubt I'll lose some listeners because of it.

That's how stories work. You attract some listeners, but you're going to lose a few too. But the listeners you attract will be the right listeners.

So listen up, be offended by the subject of my story (or not), and let's get you started on the 30-Day Solo Podcast Challenge.

To make sure you don't miss any of these special episodes, go to bigpodcast.com/subscribe and subscribe now.