Build an Obsession Brand

Are you stuck in a strategy slump that doesn't seem to be paying off?

I'm not even talking about a FAILING strategy. At least then we can see what's working and what's not.

The worst thing that can happen is if nothing happens. Because then, we're not even getting any feedback after putting in all this effort.

Plateaus SUCK. And unfortunately, they're also inevitable.

Maybe you're not seeing the changes you were hoping to see, and you're starting to wonder if you need to change gears before it's too late.

But what we tend to forget (myself included) is that every fruit still needs a growing season.

It's natural: as humans, if we put in the work, we want to see some sort of difference. Even if it makes things worse!

So if you're thinking "it's not working now, I need a new strategy", check out this week's podcast episode to help you determine whether or not to jump ship.

✨ FREE TRAINING:

Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.

✨ CONNECT WITH MAUREEN:

🖥 Website: Startward Consulting

📷 Instagram: Follow Me On Instagram

📷 Youtube: Subscribe To Youtube Channel

We don't always think about ourselves in the marketing equation. However, the products we pick have an impact on us.

The question typically is - what's the reason why you swiped your credit card to purchase?

Is there anything you can glean from your own purchasing behavior?

For a fun peek at my own newly minted skincare routine (and my thoughts on how I would market those same products, based on my experience), be sure to check out my newest podcast and Youtube episode on Getting Ready WIth Maureen - aka Learn With Maureen.

You may walk away with a new product in your cart, or a new idea in your mind.

Either way, you're gonna feel good. 💅

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✨ EOHEALING BRAND:

High Performance Skincare for Problematic Skin.

Website: https://eohealing.com/

✨ FREE TRAINING:

Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.

✨ CONNECT WITH MAUREEN:

🖥 Website: Startward Consulting

📷 Instagram: Follow Me On Instagram

📷 Youtube: Subscribe To Youtube Channel

In this episode, discover how Johnna's membership in The Product Brand Accelerator equipped her to move from being a creative product maker on welfare to a 6 figure boss. We talk about her journey, the steps she took, and how you can do the same.

Doors are OPEN for The Product Brand Accelerator Program! This program is for product-based business owners like you, who want to learn the obsession-brand positioning tool that's a must-have for accelerating sales and becoming the #1 product choice in a saturated market. Created like no-other program out there, The Product Brand Accelerator Program will help you: ✨ Diagnose the real reason your sales are lagging and fixing it altogether - no more second-guessing! ✨ Figure out why you don't get many word-of-mouth referrals, repeat customers, and reorders - and start making changes to your marketing strategy to see a change ✨ Identify the leaky holes in your bucket (aka why you're losing customers) and FINALLY patch things up to start getting more repeat customers ✨ Write your irresistible brand story in a way that makes you the only option in your category for your ideal customer ✨ Define your competitive advantage, PLUS how to actually use your secret sauce to dominate the market ✨ Map out the brand growth strategies you're actually ready for, so you can generate more sales now ✨ Scale your revenues to 5K-10K per month, so you can get out of the income roller coaster that has you stuck at "small brand status" - time for a breakthrough! Ready to finally understand your brand's value in the marketplace and generate ramp up your sales? Use the link below to book your free call to learn more about everything you'll get inside the program!

https://startwardconsulting.as.me/accelerator

The top 4 mistakes I see eCommerce brands making (and how to fix them).

If you:

✨think you have to run a promotion because everyone else is doing it.

✨don't have a clear goal for the holiday sale you've planned.

✨aren't in tune with matters most to your customers RIGHT NOW.

✨Know you need to shift the trajectory of your sales, but you don't know how.

This episode is for you. Let's fix those today!

✨ JOIN OUR HOLIDAY PLANNING BUSINESS RETREAT

Let's create your Holiday Planning Blueprint together! On September 23d, 11 AM - 2 PM EST, I'll teach you 3 Steps to Building an Ultra-Simple, Successful Holiday Campaign to Maximize Your Product Sales This Holiday Season. SAVE YOUR SEAT HERE (https://www.startwardconsulting.com/holiday-planning-blueprint)

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✨ FREE TRAINING:

Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.

✨ CONNECT WITH MAUREEN:

🖥 Website: Startward Consulting

📷 Instagram: Follow Me On Instagram

📷 Youtube: Subscribe To Youtube Channel

If you want to get as much as you give this holiday season, check out this week's podcast episode to learn more about:

• What to avoid in Q4 when trying to increase conversions,

• How to stay relevant with your audience during this time

• How to strategically plan discounts and make them profitable

• How to drive excitement with your audience by tapping into relevant cultural moments,

…and more.

✨ JOIN OUR HOLIDAY PLANNING BUSINESS RETREAT

Let's create your Holiday Planning Blueprint together! On September 23d, 11 AM - 2 PM EST, I'll teach you 3 Steps to Building an Ultra-Simple, Successful Holiday Campaign to Maximize Your Product Sales This Holiday Season. SAVE YOUR SEAT HERE

✨ FREE TRAINING:

Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.

✨ CONNECT WITH MAUREEN:

🖥 Website: Startward Consulting

📷 Instagram: Follow Me On Instagram

📷 Youtube: Subscribe To Youtube Channel

Sales are a touchy subject any time of year, but around the holiday season, they take on a life of their own! Is your holiday sales season an exciting or frustrating time for you?

If you said the latter, you're not alone; many brands struggle to balance having an enticing discount that doesn't cripple them in the long run.

In this episode, we talk about the dreaded question that every brand asks themselves around the holiday season: what kind of seasonal promotion should I do this year? Am I stuck giving a steep holiday discount in order to attract customers?

Here's the good news: the best kind of holiday promo makes you AND your customer happy, and it IS possible!

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✨ JOIN OUR HOLIDAY PLANNING BUSINESS RETREAT

Let's create your Holiday Planning Blueprint together! On September 23d, 11 AM - 2 PM EST, I'll teach you 3 Steps to Building an Ultra-Simple, Successful Holiday Campaign to Maximize Your Product Sales This Holiday Season. SAVE YOUR SEAT HERE

✨ FREE TRAINING:

Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.

✨ CONNECT WITH MAUREEN:

🖥 Website: Startward Consulting

📷 Instagram: Follow Me On Instagram

📷 Youtube: Subscribe To Youtube Channel

One thing I have personally learnt in this journey is that making money is the easiest part of business. However, the hardest part is maintaining that money.

You may ask me why? It's because when you move to new levels of growth, you have to shift your identity to adapt to the things you want. So what do you need to do in order to break past your fears and accept the success you're stepping into?

In this week's podcast, we're diving into the Mindset and Strategy required to get from $500k to $1M in your product business, including:

📊How to create a 3-5 year growth plan.

🧑‍💻How to hire people who can execute in areas outside your zone of genius.

💌When to start doubling down on your email marketing.

And more!

✨ FREE TRAINING:

Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.

✨ CONNECT WITH MAUREEN:

🖥 Website: Startward Consulting

📷 Instagram: Follow Me On Instagram

📷 Youtube: Subscribe To Youtube Channel

Most entrepreneurs seek to shift into hypergrowth once they begin to see results. I have personally done this, and nearly tanked my business and my mental health. Instead, I want to share what you can do to successfully scale your business

In this episode, learn the shifts you can implement in order to get to your first $500k in your business.

Looking for support? Let's chat about how I can support you as a fractional member of your marketing team to create an adoring customer base that generates repeat sales. https://startwardconsulting.as.me/growth-strategy-call

FREE TRAINING:

Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.

CONNECT WITH MAUREEN:

Website: https://www.startwardconsulting.com/

Instagram:https://www.instagram.com/maureenmwangiofficial/

We are in the second episode of our growth series this week! (If you missed Zero to Launch, you can find it in Episode 78!) Today, I want to ask you one simple question: Are you ready to dominate in your market?

I understand the unique challenges that your competitors bring to your business, from cheaper international dupes to local businesses undercutting your pricing. So how do you create a product that stands out from the rest and supercedes the price war to finally dominate in your market?

Getting your product to sell like hot cakes relies on having a strong brand with raving fans. So here is how you are going to maximize your product-based business the big brand way:

✅ Define your product's value proposition. Ask yourself, "Why did I create my product?" Then, "What gap am I trying to fill?"

✅ Who is your ideal customer? Focus on that ONE person - they will be your content North Star. You create marketing and messaging to speak to them. You want to identify just ONE though, not three different ideal customers. It will dilute and fragment your messaging.

✅ Choose your product suite. Define what your customer is looking for as a starting point, and then what products will take them through the end of their journey to solve a problem. But you will focus on the starting point product to build an unforgettable message for your customers.

✅ Unforgettable messaging = EMOTION. What is the desire that is wrapped up in your product? Here is an exercise to consider. What do you think Louis Vuitton or Tesla sell? It isn't a product, it's an experience. And this experience is what makes your product unforgettable.

Ready to build a sustainable business with strategies that will get you to your first $100k and beyond? I would like to invite you to my Product Brand Accelerator. We will work together to reach your first $100k while establishing foundations for growth. Use the link below to schedule a free strategy call and learn more!

FREE TRAINING:

Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.

CONNECT WITH MAUREEN:

Website: https://www.startwardconsulting.com/

Instagram:https://www.instagram.com/maureenmwangiofficial/

Sometimes, the hardest part of the whole "starting your own business" thing is the STARTING part of it.

Well, believe it or not, most entrepreneurs didn't go to school for this stuff. Many are relying on pure passion and wit, and finding themselves in short supply some days.

So how do you get from the fresh, shiny idea in your head to a real flesh-and-blood business?

You don't need to be the next Zuckerberg to do this! All you need is a plan, an 8-step manual to getting from the scary step A to the still-slightly-scary (but also super exciting) step B in your product-based business.

Well lucky for you, that manual exists! Join us for the beginning of our new Growth in eCommerce Space series, "Zero To Launch", where we talk about how to get your product-based business off on the right foot and begin to grow your revenue with science-based precision.

✨ FREE TRAINING:

Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.

✨ CONNECT WITH MAUREEN:

🖥 Website: https://www.startwardconsulting.com/

📷 Instagram:https://www.instagram.com/maureenmwangiofficial/