Build an Obsession Brand

There are so many sabotage patterns and poor choices that can cap your growth. It's not that you don't WANT to do the right thing. You just don't know any different. Today I wanted to share the way real CEO's make decisions about growth.

✨Connect With Kara: https://www.instagram.com/karagaisiecoaching/

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Let's prime your brand for explosive growth and scale: Schedule Your Growth Consultation

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🖥 Website: https://www.startwardconsulting.com/

📷 Instagram:https://www.instagram.com/maureenmwangiofficial/

In this week's episode, we talk about how to shake off our obsession with strategy and replace it with something much more energizing and fulfilling. This includes:

• Avoiding the "prevent defense" mechanism

• The role a strategist should play in your business (aka a support, NOT pulling the cart before the horse!)

• How to incorporate emotional resilience into how we think about our business

And more!

There is some good advice out there, but if trying new things is what's needed for your brand's momentum, then being TOO strategic is actually slowing you down! Don't let "playing it safe" become your norm. If you can get out of your own way, then you can actually give your audience a chance to experience your brand's "secret sauce"—every entrepreneur's dream!

✨WORK WITH US

Let's prime your brand for explosive growth and scale: Schedule Your Growth Consultation

✨ CONNECT WITH MAUREEN:

🖥 Website: https://www.startwardconsulting.com/

📷 Instagram:https://www.instagram.com/maureenmwangiofficial/

Tune in to this week's podcast episode to learn how mastering the 3Ps leads to falling in love with marketing—aka, the key to getting your brand the revival it deserves!

In this week's episode, we talk about how to fall in love with marketing again by following the 3 P's, including:

• Tapping into your desired narrative

• Why you NEED to be the face of your brand

• How to drop the guilt and fear around selling your product

• Identifying the micro moments

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Let's prime your brand for explosive growth and scale: Schedule Your Growth Consultation

✨ CONNECT WITH MAUREEN:

🖥 Website: https://www.startwardconsulting.com/

📷 Instagram:https://www.instagram.com/maureenmwangiofficial/

It's time to hit the gas pedal for your launch, but before we pick up speed, we need to know we're going in the right direction. In this week's episode, we dig into the foundation you need for your most explosive launch yet, including:

• Shaping who you ARE during your launch period, not just what you do

• How to introspect on the thought patterns holding you back (like indecisiveness, imposter syndrome, and fear of judgement)

• How protecting yourself from failure is also protecting yourself from success

• Embracing vulnerability as your greatest asset

• The difference between embracing failure and taking the action to fail—and why it matters

And more!

Product launches are as much about the failures as they are about the successes, and you have to plan on—and even count on—having both.

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Ready to take your product-based business to $5K-$10K/month in revenues? Join Product Brand Accelerator and learn The Obsession-Brand Positioning Tool You Absolutely Must Have to Accelerate Sales & Become the #1 Product Choice in a Saturated Market

Most entrepreneurs don't have a full grasp of their market — or who their buyers are — before they hit the ground running with their marketing strategy. They go to market way too early, expecting results that only a meticulously planned brand can do. A lot of product-based entrepreneurs are fighting the wrong battle.

They think it's their mindset or their marketing when really…it's their brand strategy.

That's where the Product Brand Accelerator course comes in.

Apply here: www.startwardconsulting.com/accelerator

Great brands are built on data.

Growth comes from knowing your customer inside and out - especially their buying psychology - that you then use to build brand strategies that help them pick you over your competitors.

A lot of product-based entrepreneurs are fighting the wrong battle. They think it's their mindset or their marketing, when really it's their brand strategy.

And I'm going to be teaching you the difference between the two - and how to incorporate your shopper's psychology into your brand in my masterclass that's going down next week: The Secret Psychology of Shoppers: Three Brand Strategies to Get Customers to Start Picking Your Product instead of Your Competitors

In this week's episode, we sit down with our guest expert Gabrielle Smith, a licensed business coach and our head mindset coach at the Product Profit Lab, to talk about the right way to set fulfilling goals, along with the steps you need to take in order to succeed!

We get into the nitty-gritty of how to combine strategy with the right mindset, including:

• How to build yourself up from the inside out, shaking off the fear of failure and recognizing your worth outside of your goals (whether you succeed or not!)
• Recognizing when things behind the scenes need a refresh: are you just checking the boxes on your to-do list each day, or are you still excited about your work (even the less-fun behind-the-scenes stuff?)
• Falling in love with your offer again: would you buy from yourself? Do you truly believe that your product makes an impact in your customers' lives?
• The five steps of completing your goal, including:
• Set your goal, and anticipate your brain's initial freakout
• Determine your why (something that will convict you even in the lowest moments)
• Identify your obstacles
• Calendar your tasks
• Stick to the plan!

And more!

Save Your Seat For Our Upcoming Masterclass: www.startwardconsulting.com/shoppingsecrets

Ready to get the clarity to pull together a growth and marketing strategy that takes you from growth to scale? Book a VIP Growth Intensive and trade guesswork for strategic insights, and sales certainty.

Ready to take your product-based business to $5K-$10K/month in revenues? Join Product Brand Accelerator and learn The Obsession-Brand Positioning Tool You Absolutely Must Have to Accelerate Sales & Become the #1 Product Choice in a Saturated Market

Ready to scale to multiple 6 & 7-figures in revenue and consistent profits? Join Product Profit Lab Mastermind and master how to use the data you already have to grow & scale your business with scientific precision

New year, new energy. 2023 is the year to tackle your business with fresh vigor!

So how can you make the most of this fresh new year? In this week's podcast episode, I'm talking about how to gear up for 2023 — and the 3 areas to focus on to increase revenue.

In this episode, we talk about:

• Relationship building with your customer (and your community) to make your interactions personal, surprising, and above all, repeatable
• How to build your omni-channel presence with in person events and brand-building exposure
• The key to better retailer partnerships

Find Out More!

Ready to get the clarity to pull together a growth and marketing strategy to fast track your results? Book a VIP Growth Intensive and trade guesswork for strategic insights, and sales certainty.

Ready to take your product-based business to $5K-$10K/month in revenues? Join Product Brand Accelerator and learn the obsession-brand positioning tool you absolutely must have to accelerate sales & become the #1 product choice in a saturated market.

Ready to scale to multiple 6 & 7-figures in revenue and consistent profits? Join Product Profit Lab Mastermind and master how to use the data you already have to grow & scale your business with scientific precision

Connect with Maureen on instagram at: https://www.instagram.com/maureenmwangiofficial/

Are you ready to throw in the towel for 2022? We may only have a few weeks left, but this last stretch can be your most productive and fruitful yet—IF you use it right!

Now is the perfect time to reflect on your goals. A lot of us focus on the big New Year resolution-type goals right about now, which is not a BAD thing, but it can make us forget about the goals we can still complete right now in the last little bit of 2022.

In this episode, we talk about:

• The job of a goal (not just to excite, but to set up a plan of action)
• How meeting smaller goals consistently set up the right kind of momentum and track record you need to succeed
• How to set "Goldilocks goals" (not too big or overwhelming, but ambitious enough to make a difference)
• How to recalibrate goals on-the-go to keep you moving in the right direction

Make the right kind of goals this year, and you'll be ready for when 2023 finally hits; no more abandoned resolutions!

Remember, this is your LAST WEEK to enroll into the Founding Member Enrollment!

Click the link here to enroll, or send an email to [email protected].

We're looking forward to hearing from you!

What do you need to do FIRST for your product brand? Surprisingly, it's not crafting the perfect marketing strategy, getting dynamite product photos, or even setting up your socials.

Nope: before all of that, you need to tackle brand positioning to unlock your business's true potential! Otherwise, all those other pieces are only going to be hurdles, not helpers.

In this episode, we talk about:

• Positioning influences you need to consider
• Common pitfalls when designing and positioning your brand
• How to master the 6 pillars of sales to strengthen your position in your industry

And more!

Brand positioning is one of the most powerful tools in your arsenal. Use it well, and you'll be well on your way to selling your product at scale!

Want to learn more?

NOW is the time to become a founding member! I'm opening up 10 spots to enroll in my future ($4K) course at a 50% discount in exchange for less than five minutes of your time once per week over the next 6 weeks. **(2 Spots Already Taken!!)**

Email The Team To Be A Founding Member: [email protected]

Join the Waitlist to be a Founding Member: Join The Product Brand Accelerator Program: Sign Up Here