Build an Obsession Brand

Are you asking yourself any of these questions?

• What should I do to start making money?
• What can I do to boost my sales?
• How can I accelerate the of my business?
• What do I need to do to advance to the next level?

Sometimes, what you have to do is not the solution; it's what you must refrain from doing.

In this episode, I talk about three things you should stop doing if you want to get to where you want.

Episode Highlights

• Three growth-inhibiting habits you must quit doing:
• [02:10] #1: Stop staying stuck in fear: How fear manifests itself and derails business progress
• [03:50] How to overcome fear

• [13:10] #2: Stop excessively altering your strategy. You need to have a consistent strategy.
• [13:40] Explaining the brand growth framework and how it works
• [15:41] The value and levels of accountability

• [20:39] #3: Stop diminishing your objective when you fail to achieve it

Quotes

"Whenever we are experiencing fear, it's because we are focusing on something that is not true. Your brain has done an excellent job of focusing on the wrong thought."

"Most of you, my clients and potential clients, actually know the strategy. Often, you don't need to know more. You just need to commit to the next step. If the next step is to get expert-level support, commit to sending me a message or clicking the link and booking your call."

"…commit to getting the support that will help you drive your business forward. Put yourself in a community that will help you execute that."

"Get into a community where people will tell you like it is with no fluff or BS but from a place of love. It's so easy to stay in a place where you're feeling comfortable, but if somebody doesn't challenge your thinking and beliefs, nothing will happen."

"Are you building your business based on what you really want? Or are you building your business based on what you think you can do? If you're building your business based on what you think you can do, you've minimized your genius, impacting how you show up. We have to focus on what we really want."

"We have to anchor ourselves on what we really want because that pulls us forward and puts us in the energy and momentum of action and doing things. And also it brings us back to center when we find ourselves in a situation where we're not moving."

"Growing your business is easier than you think. It looks hard from the outside, but it's easier than you think if you know what you need to do. It's when you're guesstimating that you get tired and frustrated. But if you know your plan, it's just a matter of committing to the next step and deciding to navigate through the discomfort that comes with elevation."

Training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

Work With Us: Apply to Our Apprenticeship Program: Product Profit Lab

Connect with Maureen on Instagram: Maureenmwangiofficial

Join our incredible community - Product Entrepreneurs Who Scale

Subscribe and rate our podcast on iTunes here.

Android users can subscribe and rate our podcast on Spotify.

Subscribe and rate our podcast on iTunes here.

With me today are Anna Maria and her sister Jackie, co-founders of Telias Styles and Design. Before Telias Style And Design, Anna Maria worked in retail for Dress Band for 17 years. When Dress Band closed at the end of 2019, it allowed her to focus on Telias and bring it to life. Telia started by making masks during COVID and then rolled into fashion, then decided to zero in on home décor, starting with making throw pillows.

However, it was not all smooth sailing with Telias. They operated on a purely mom-and-pop standpoint with no positioning statement. They also did not have brand direction, a website, and barely any marketing knowledge. They had a social media footprint but did not know how to leverage social media to build the brand. It is no surprise that this resulted in frustration, let alone with the metrics that mattered, but with the vanity metrics like likes and comments on social media.

Today, the two co-founders are here to talk about the impact of the Product Profit Lab program on their business

Episode Highlights

[1:30] Guest introduction and how they formed their business

[3:33] The state of Telias Style and Design before Product Profit Lab in terms of pricing, marketing, and emotional state

[6:41] The impact of Product Profit Lab on Telias Style and Design

[08:55] How preplanning for growth has reflected in Telias Style and Design sales

[11:07] The results Telias' Style and Design achieved from the coaching

[13:38] One valuable lesson the two learned from the program was not attaching your personal feelings and thoughts to the brand and make decisions based on data and not feelings/thoughts.

[15:28] Fears and hesitations Anna Maria and Jackie had before taking the program

[19:10] Telias' customers' price objections and how they dealt with them

[20:50] Mistakes the program saved Anna Maria and Jackie from

[27:17] The annual holiday planning and maximizing promos each calendar month

[28:50] What the program guarantees if you show up, listen to guidance, and implement

Links & Resources

Telias Style and Design Website

Telias Style and Design Instagram

Telias Style and Design Facebook

Telias Style and Design Pinterest

Find out more!

Training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

Work With Us: Apply to Our Apprenticeship Program: Product Profit Lab

Connect with Maureen on instagram: Maureenmwangiofficial

Join our incredible community - Product Entrepreneurs Who Scale

Subscribe and rate our podcast on iTunes here.

Android users can subscribe and rate our podcast on Spotify.

Subscribe and rate our podcast on iTunes here.

So, you've been successful in launching your business. Your target market embraced the idea you developed, and you put it into action. Your efforts and financial commitment were rewarded within the first 6 to 12 months. You actually expanded more quickly than you anticipated. Although the process was somewhat unpredictable, you managed to complete your goal!

Suddenly, things begin to alter. You stop making progress for a sustained period. No matter how hard you work, you can no longer have the same success. You're baffled as to why growth is slowing down.

If this is how things are going for you, you may have hit a growth plateau.

In today's episode, I'll uncover the reasons why you're experiencing a plateau in your growth, four foundational pillars that you must have in place for sustainable growth, how to bridge the gap between 10K and 30K monthly, my outlook on paid ads and the true formula to ensure continued growth, and more.

Episode Highlights

• [01:44] Why you're experiencing a plateau in your business
• [02:47] Four foundational pillars for sustainable growth
• [25:30] How to bridge the gap between 10K and 30K
• [40:31] The value of Product Profit Lab's Apprenticeship Program
• [46:55] The core promises of the program
• [49:34] The framework and phases of the Apprenticeship Program

Episodes Mentioned:

Episode 43: Millions at Stake? You Better Understand This Metric

Quotes

Brand building is more science than art. Big brands don't build a brand by trial and error, nor should you.

Many times, small businesses want to run like big businesses. But unfortunately, if the foundation is not there to run like a big business, you're losing your power because you're not connecting with your audience at an intimate level when you have the ability to do so.

Four things to ensure profitability in your business: customer acquisition, customer retention, customer loyalty, and ensuring you have customer lifetime value.

To scale, you must simplify everything in your business. Simplify your product assortment, messaging, marketing strategy, order fulfillment strategy, and operating model on the back end—literally simplify everything. Scaling is all about ensuring that everything you do, you do it well, and you can repeat it over and over again before you add something else.

Your business cannot outgrow your personal growth.

Product Profit Lab Apprenticeship core promises are: build your business organically, help you interpret the data that you have, and expose you to strategic growth levers that your business needs to scale, but also give you bonus insider strategies and templates if you want to get into retail or wholesale."

The decisions you make right now will determine whether or not you're successful. You have to make decisions based on where you want to be, not where you are.

Find out more!

Training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

Work With Us: Apply to Our Apprenticeship Program: Product Profit Lab

Connect with Maureen on instagram: Maureenmwangiofficial

Join our incredible community - Product Entrepreneurs Who Scale

Subscribe and rate our podcast on iTunes here.

Android users can subscribe and rate our podcast on Spotify.

Subscribe and rate our podcast on iTunes here.

Whenever we reach a certain point in the growth of our brand, many of us seek the next most effective tactic to scale our businesses. I've been there and learned that constantly changing strategies is not the best course of action when it comes to scaling. We overburden ourselves every time we learn a new tactic. We end up placing ourselves in situations where we feel like we need to know more, which can be overwhelming. Therefore, we become paralyzed because it's one more thing to do.

So in today's episode, I'll provide advice on the fundamental practices you need to adopt to make your brand scalable. I will also answer some of your most pressing questions regarding scaling.

Episode Highlights

• The value of celebrating yourself (01:38)
• Why you need to be distinct (05:00)
• The marketing and infrastructure dilemma (11:45)
  1. How to solve the marketing problem (22:00)
  2. How to solve the infrastructure problem (23:00)
• How to create a community of loyal customers that refer you (26:40)
• What is a repeatable marketing system? My example. (29:15)
• How to navigate the overwhelming marketing space (31:20)
• The power of decision making (32:35)
• How to launch your product on a small budget (36:05)
• Strategies for building an audience without too much ad spend (38:06)

Episode Mentioned:

Episode 30: Doing Business Internationally

• Connect with Maureen on Instagram at: Maureenmwangiofficial
• Subscribe and rate our podcast on iTunes at: Rate, Review, & Follow on Apple Podcasts
• Learn to Maximize Your Product Sales
• Connect with me on Instagram:
• Work this us: Product Profit Lab Apprenticeship

Everyone is trying to save time. So the faster your product on the shelf can 'speak' to consumers, the more money you will make. This is why a lot of groundwork has to be done to understand your ideal customer demographics and behaviors and tailor your branding and messaging accordingly.

In this episode, you will gain insights into predicting and understanding consumer behavior. You will appreciate the people-first approach to solving consumers' problems and why you need to focus on connecting with your customer more than selling them your product. In addition, you will understand how data helps drive better design and, more importantly, how vital messaging is to the purchasing process of any brand you are trying to sell.

Here's a sneak peek…

[1:03] Siena's backstory and journey into branding.

[2:10] Understanding the people-first approach and why understanding the customer must be your focus.

[9:32] Connecting eats selling for breakfast when it comes to messaging.

[12:22] The need to keep messaging and branding simple.

[16:26] Ways to collect data and how data drives brand strategy and packaging design.

[16:47] Understanding consumer demographics and behaviors is essential. How to leverage tools like trend reports, for example, Mintel and Euromonitor.

[18:18] The value of consumer testing.

[22:27] Current trends impacting consumer behavior:

[29:12] Parting advice on consumer behavior, messaging, and branding

• Connect with Maureen on Instagram at: Maureenmwangiofficial
• Subscribe and rate our podcast on iTunes at: Rate, Review, & Follow on Apple Podcasts
• Learn to Maximize Your Product Sales
• Connect with me on Instagram:
• Work this us: Product Profit Lab Apprenticeship

Nowadays, finding statistics that will grab attention is simple. Likes and comments on social media and open rates are a point of pride. Business owners are happy to display these as monthly hits. However, many of these stats aren't of any substantial value to growing and scaling your brand/business. They may appear beautiful on paper but don't help your beauty brand business scale.

In today's episode, I will help you distinguish these not-so-useful metrics and the ones that matter. I'll explain the most critical metrics, how they operate, and how to improve them.

Episode Highlights

What are vanity metrics and examples of vanity metrics (02:12)

What is customer lifetime value, and why it matters most (6:22)

The key considerations in evaluating your customer lifetime value (9:00)

The two types of CEOs (18:20)

• Customer-centric CEO (18:30)
• Product-centric CEO (20:00)

Typical objections customers have to buying a beauty product (24:25):

• It won't work for my skin
• Too expensive
• The size is too big
• How to address these objections (25:00)

Why you should never neglect a welcome series (28:10)

How to follow up after the first customer interaction/transaction (28:50)

Four recommendations to scale your beauty brand (a recap) (34:18):

• Focus on customer lifetime value (34:20)
• Shift from product- to customer-centric focus (35:15)
• Look at your data (35:53)
• Improve customer experience (36:30)

Quotes

"A vanity metric is a metric that looks nice but doesn't mean anything."

"The money is always in the follow-up, especially if they bought from you the first time. The first purchase is the hardest. But if you're able to get them to convert, it means that they bought from you for a reason. So now the question is, will you support them through that journey?"

"If you can get 60% of your audience to VIP, you will build a highly sustainable business because your marketing costs will be much lower. Then it will be easy for you to implement a referral strategy program."

"When I look at CEOs, beauty brand entrepreneurs, and those that have had massive success in such a short time, that's the number one qualifier—customer centricity. They understand that the only way to drive demand around their brand is spending time digging deep and understanding their audience."

"Branding is why people buy you; marketing is how people find you."

"You never go to somebody's site knowing you're going to buy a product unless you have premeditated on that decision and knew that you actually wanted it. So we often go to sites looking for reasons not to buy."

"Research data shows that small brands lose 70% to 80% of their audiences after the first interaction. This is because they don't focus on nurturing that audience right after their first

• Connect with Maureen on Instagram at: Maureenmwangiofficial
• Subscribe and rate our podcast on iTunes at: Rate, Review, & Follow on Apple Podcasts
• Learn to Maximize Your Product Sales
• Connect with me on Instagram:
• Work this us: Product Profit Lab Apprenticeship

Many beauty business owners reach a point where there's no more growth, or their revenue doesn't turn into more profitability. Therefore, the cash overflow necessary to expand the business through buying more inventory, hiring a team, and investing in productivity systems isn't there. Essentially, they are stuck and have plateaued. To make matters worse, they contemplate increasing marketing, which isn't a solution in and of itself.

Are you in the same boat? In this episode, I uncover three underlying reasons you've reached this point and provide a way out of this rabbit hole.

Episode highlights

• Three reasons why you can't scale:
• Reason #1. You love money, not profit (01:20)
• Why using the multiplier strategy is not the best approach to scaling (03:35)
• Defining brand development and its pivotal role in scaling your business (03:55)
• The pricing formula (05:10)
• The concept of perceived value (08:10)
• Reason #2. You don't know your numbers (09:25)
• Three strategies to grow a product-based business without paid activity (09:41):

1. Get more customers (12:00)
2. Get your customers to buy more per order (12:40)
3. Get your customers to buy more frequently (13:50)

• How increasing marketing does not solve your scaling problem (15:55)

• Reason # 3. You don't have a system for scale (24:20)
• How to create a system for scale:

1. Figure out your cash flow (24:48)
2. Know your production equation (26:10)
3. Have super sharp marketing and sales plan (27:29)

Quotes

"If you don't have that cash overflow, something is not right in your pricing architecture. So your pricing blueprint is not accurate."

"Even though you're selling a product, you're selling a brand. And a brand is a transformation for your desired audience. Branding is why people buy you; marketing is how people find you."

"Branding is why people buy you; marketing is how people find you. And there is a sentimental aspect regarding brand and why people buy."

"When using a multiplier strategy, you're commoditizing your product instead of being a true transformation or an emotional experience. So you're diluting the perceived value."

"If you're finding that scaling is feeling hard, tiresome, and grueling, look at your pricing architecture. Do you have enough profit left over after everything is paid?"

"Three ways to grow a product-based business. 1. Get more customers. 2. Get your customers to buy more per order. 3. Get your customers to buy more frequently."

"The reason I wake up every morning is to eliminate poverty by helping entrepreneurs build wealth, especially regarding our businesses."

"…there's a space and time for each of these strategies: getting more customers, increasing your average order value, or increasing your frequency. These are the sales strategies that drive the right results without having to rely on any significant paid activity. These are the strategies that big brands use most of the time when it comes to growth in sales. "

"What's the root cause of the issues you're seeing in your business now? If you think about it objectively, what would you say is holding you back apart from marketing?"

"You can only make growth sure by understanding your numbers and the levers you need to pull—getting more customers, increasing your price per order, and getting people to buy from you more frequently."

"If you're trying to figure out what is the next best thing I need to do for my business, eliminate marketing. If marketing was not a factor, what would you do?"

"If cash doesn't flow at small scale and small revenue numbers, it won't flow at large scale."

"You need to think about a super simple, highly precise marketing plan that will allow your business to grow sustainably."

Get in touch!

Get Maureen's free training, Maximize Your Product Sales.

Subscribe and rate our podcast on iTunes here.

Android users can subscribe and rate our podcast on Spotify.

Join our incredible community - Product Entrepreneurs Who Scale

Learn how Maureen can help you grow your brand at any stage.

"Most businesses don't make you feel appreciated. You are simply a number. When you turn someone from a number into feeling appreciated, that is how you build a loyal customer, a super fan."

In this episode, you'll receive highly practical advice on getting your e-commerce business to six figures with no ads, escaping the comparison syndrome on Instagram, and creating a community of raving fans without losing your sanity. You will also gain insights into productivity tools for customer engagement after their first purchase.

Kerrie highlights three fundamental guidelines to get to six figures:

• Enjoy the process
• Understand that growth takes time
• Don't compare yourself to others

Kerrie's mission is to help subscription box, e-commerce, and product-based business owners create widely in-demand brands and products that customers are obsessed with. Her unique framework stems from organic marketing strategies that bring consistent sales and traffic while removing the overwhelm, self-doubt, and what-do-I-do-next syndrome.

Links & Resources

• Kerrie Fitzgerald Website
• Kerrie Fitzgerald Instagram
• Kerrie Fitzgerald Pinterest
• Kerrie Fitzgerald Facebook
• The Slay and Scale Product Academy

Find out more!

• Discover the secret to uncap the growth of your eCommerce business: Maximize Your Product Sales.
• Subscribe and rate our podcast on iTunes here.
• Android users can subscribe and rate our podcast on Spotify.
• Join our incredible community - Product Entrepreneurs Who Scale
• Learn how Maureen can help you grow your brand at any stage.
• Connect with Maureen on Instagram.

Wondering whether scaling is the right next move for you?

Tune into this week's podcast to find out: Are you really ready to play in the arena with the big boys and girls?

In today's episode of The Product Entrepreneur Podcast, I'll discuss three crucial things that every CEO needs in order to scale successfully. I'll explain why you need these and why you could fail if you don't have these.

Identify if you have what it takes to take your business to the next level! 💯

If not, learn how to get there.

Understand why:

⚡ Indecisiveness is what kills your dreams.

⚡ Investing in yourself yields the greatest ROI.

⚡ Financial literacy is the key to sustainable success.

You'll learn the power of decisiveness and how to gain clarity in decision making, how to master your business processes, when and when not to delegate your processes, what common mistakes businesses make in this stage and how to avoid them, why you need to know your numbers, how to know them, where to put your money, and much more.

Remember, this is a personal development journey so I'll not only share how to sustainably scale but also how to maintain your multiply your money once you've scaled. Know how to invest and grow your personal net worth so that you can facilitate business growth.

• Subscribe and rate our podcast on iTunes at: Rate, Review, & Follow on Apple Podcasts
• Learn to how to uncap the growth of your eCommerce business: Maximize Your Product Sales
• Connect with me on Instagram: Maureenmwangiofficial
• Work this us: Product Profit Lab Apprenticeship

Have you been feeling overwhelmed or exhausted in your business? Then it's a sign that you've probably outgrown the way you run your business.

Wondering what exactly this means?

Tune into this week's podcast: Tell-Tale Signs that You've Outgrown your Business

On today's episode of The Product Entrepreneur Podcast, I'll discuss four key signs that mean you have outgrown your business strategy and that it's time for a change. I'll explain how to spot these signs and what to do if you have outgrown your business strategy.

I'll be teaching you how to create a blueprint for your business. You'll learn to see if you are holding back from change and how to avoid making this mistake. I'll also be explaining other common mistakes businesses make so that you can avoid sabotaging your business.

You'll learn:

• Whether you've outgrown the way you run your business
• What you should and should not do if you have outgrown your business model
• What your business needs not only to survive but thrive in this stage
• What common mistakes business make in this stage and how to avoid them
• How to create a blueprint to grow and scale your business

While this growth stage can be exhausting and frustrating, it also presents a chance to make changes and grow your business. Seize this opportunity to scale up by creating a blueprint for your business.

• Subscribe and rate our podcast on iTunes at: Rate, Review, & Follow on Apple Podcasts
• Learn to how to uncap the growth of your eCommerce business: Maximize Your Product Sales
• Connect with me on Instagram: Maureenmwangiofficial
• Work this us: Product Profit Lab Apprenticeship