Build an Obsession Brand

With online shopping, things are changing. However, some products will always be on the shelf. With those products, like food items, packaging has to do almost all the work. Until a brand becomes more well-known, it's up to packaging to attract consumers in the store.

In eCommerce, packaging still has a huge focus. You're so limited on what you can put on packaging that you have to focus on what is important. When you search online, the first thing you see is the front of the product. Regardless of product or category, every product needs engaging packaging.

Michael takes a scientific approach to consumer marketing at Smash Brand, and then this data is married with the creative to create packaging that connects with consumers.

On Instagram, find @maureenmwangiofficial.

On LinkedIn, find Michael Keplinger.

Ready to Maximize Your Product Sales? Get Maureen's free training here! https://www.startwardconsulting.com/maximize-your-product-sales

Visit Maureen's website at www.startwardconsulting.com to learn more about her coaching and services.

Do you wish you could create abundance in your life? As we begin a new year, many of us have been taking the time to dream up our goals and make plans for 2022. I want to show you how to achieve those goals and create abundance through the things you already have.

I talk a lot about assets when I'm teaching business. I often emphasize how important it is to create and have assets in your business. So, I like to define an asset as a resource with value. They give you a positive return on your investment. Usually, when we think about assets, most of us are trained to think about them financially. We consider them something we can invest money into.

I truly believe the most important assets that you as a business owner possess are your brain, your time, and your money. You'll notice that I haven't even included material possessions or the "normal" revenue-producing assets in this conversation. We're not going to talk about those today. While this isn't a financial lesson, it will still help your finances!

I want you to know that the way these investments should happen is from the bottom up. This means that you should be investing your money into creating more time, which is more valuable than money. Then you should be investing your time and your money into your brain to make your brain more valuable.

Ready to learn how to grow your assets and create abundance in your life and business? Listen for all the details!

Let's connect!

On Instagram, find @maureenmwangiofficial.

Ready to Maximize Your Product Sales? Get my free training here! https://www.startwardconsulting.com/maximize-your-product-sales

Visit my website www.startwardconsulting.com to learn more about my coaching and services.

If this episode helps you, be sure to leave a review! It makes a huge difference.

Ready to Maximize Your Product Sales? Get my free training here! https://www.startwardconsulting.com/maximize-your-product-sales

Connect with me on Instagram @maureenmwangiofficial

Join my Facebook group for product entrepreneurs, "Product Entrepreneurs Who Scale."

Do you feel like your brand growth has slowed down or even plateaued? This year, the digital marketing landscape has evolved. In fact, it will continue to evolve. Ads tracking is becoming more opaque, and this makes customer acquisition more difficult. So how do you combat this?

You need to develop and create a referral marketing program.

Many of my clients are not starting with a huge customer base, but a referral marketing program is powerful no matter the size of your audience. If you've made even one sale, you can have a referral program. In fact, if you don't have one, you are leaving money on the table! Whether or not you like it, your brand growth may depend on it. In this episode, I'll tell you why.

If this episode helps you, be sure to leave a review! It makes a huge difference.

Ready to Maximize Your Product Sales? Get my free training here! https://www.startwardconsulting.com/maximize-your-product-sales

Connect with me on Instagram @maureenmwangiofficial

Join my Facebook group for product entrepreneurs, "Product Entrepreneurs Who Scale."

Today on The Product Entrepreneur Podcast, Kalina joins Maureen to discuss how she built, grew, and sold her six figure product business. She is the host of her own podcast, Small But Mighty. They discuss her background in entrepreneurship, how to connect with raving fans, and how to overcome mindset blocks.

Connect with Kalina on IG: @kalinastormer

The word scale is used a lot on the online space, but many people don't understand what it means. What does scaling mean to you? Everyone thinks they want to scale, but what they often mean is that they want to make more money.

In this episode, Maureen is talking about how to identify if you're ready to scale, what to do in order to become ready, and how to truly scale your business.

Connect with Maureen on Instagram: www.instagram.com/maureenmwangiofficial or @maureenmwangiofficial

Join Maureen's private community for product entrepreneurs on Facebook: www.facebook.com/groups/productentrepreneurswhoscale

Deidre Wright is the award winning CEO of Strategic Stories and Personal Brand Advisor helping professionals elevate their visibility, career and income as seen and sought after leaders. Today she and Maureen are discussing how to succeed in entrepreneurship and the corporate world as minorities. They discuss branding, networking, self-promotion, and building your own ecosystems for success.

Find Deidre at www.deidrewright.com

Connect with Maureen on Instagram: www.instagram.com/maureenmwangiofficial

Connect with Maureen on Facebook in her private community for entrepreneurs, Product Entrepreneurs Who Scale: www.facebook.com/groups/productentrepreneurswhoscale

Apply to join The Product Profit Lab with Maureen: https://startconsulting.typeform.com/pplapplication

When you embrace the CEO mindset, step into your power. Once you step into the power, you have to own it.

CEOs ask questions like, "What is the consequence of me making this decision? Am I willing to own that consequence?"

They become the person who can decipher emotion from objectivity. You will only do that when you start becoming self-confident. Then you can make decisions for the good of your business rather than what feels good in the moment.

Learn how to step into your power as a CEO in this episode!

Connect with Maureen on Instagram using this link (www.instagram.com/maureenmwangiofficial) or her handle: @maureenmwangiofficial

Join Maureen's Facebook group, Product Entrepreneurs Who Scale by following this link (https://www.facebook.com/groups/productentrepreneurswhoscale) or typing in the name!

Is Amazon a good platform for you? How does it differ from eCommerce on your website? Verity will answer those questions! Learn what inspired her to begin selling on Amazon, what things you should consider before becoming an Amazon seller, how to plan for healthy profit margins and more!

Connect with Verity on Instagram @smartlittlespace or her website www.smartlittlespace.com

Find Verity's Facebook Group: eCommerce & Amazon For Product-Based Brands

Connect with Maureen on Instagram @maureenmwangiofficial or her website www.startwardconsulting.com

Find Maureen's Facebook Group: Product Entrepreneurs Who Scale

Maureen shares her core values around coaching entrepreneurs. Bottom line: She believes in coaching her clients to be successful in life as well as run a successful business.

In this episode, learn more about the importance of mindset, making data-driven decisions, taking action, embracing your passion, and how Maureen can help you in your entrepreneurship journey.

Share your feedback with Maureen on Instagram @maureenmwangiofficial (www.instagram.com/maureenmwangiofficial)

Join the free Facebook community for entrepreneurs: www.facebook.com/productentrepreneurswhoscale

Maureen Mwangi explains the core elements of any brand that draws its ideal customers, including the functional and emotional benefits, the DNA of the brand, and more.

Ready to learn the 8 things that create a magnetic brand? Listen to find out!