Build an Obsession Brand

Build an Obsession Brand

By Maureen MwangiBusinessMarketing
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Build an Obsession Brand episodes

  • Episode 18: The Paradox of Fear and Courage

    Maureen expresses how the things we are often afraid of are not actually that scary. Being embarrassed, falling on your face, being vulnerable…all of these things keep us from taking action. In this episode, Maureen discusses how to face fear and overcome it.

    Here are four things to remember when dealing with fear: - Learn how to relax into fear - Embrace fear by moving towards it (feel it, allow yourself to cry, whatever) - Notice how you want to constrict against fear (if it feels safer) - Fear is protective when needed and harmless when it's not
    25 min
  • Episode 17: Going From Invisible to Visible

    Maureen and Marketing Expert Nicole share how to use organic traffic and ads to grow your business reach, the importance of strategizing a year in advance, growing your reach during Quarters 1-3 to leverage for Quarter 4, and the challenges of entrepreneurship.

     

    Subscribe and rate our podcast on iTunes here (https://podcasts.apple.com/us/podcast/the-product-entrepreneur-podcast/id1534055172).

    Android users can subscribe and rate our podcast on Spotify (https://open.spotify.com/show/2Z3hz5HEyaDebUWY4rHCSn?si=cWsFg2IZQ3i-v3z0bxbkfA).

    Join our incredible community - Product Entrepreneurs Who Scale (https://www.facebook.com/groups/ProductProfitLab)

    Book a Brand Growth Strategy Call with Maureen (https://startwardconsulting.as.me/growth-strategy-call)

    32 min
  • Episode 16: Dreams Do Come True: From an idea to a 6 figure business in just 12 months With Odette CEO of Maison Jouvence

    Odette shares how working with Maureen took her from an idea to a 6 figure business in just 12 months.  Her store has sold out multiple times, even at an increased price point!

    Learn how you can shift your mindset to achieve your goals!  Odette explains how her negative thoughts were a huge factor in her success.

    See how organic traffic and sales worked for Odette's growth.  She targeted her audience on social media through content.  Her strategy showed people how her products can help vs. selling, and it became a service rather than an ad.

    Odette used Maureen's strategy to sell before her website was ready, and then utilized a website to sell once it went live.

    She also discussed creating a luxury popup shop, and how it worked for her business.

    44 min
  • Episode 15: How To Develop an Iron Clad Mindset

    Maureen and master mindset coach Kara Gasie discuss developing an iron clad mindset as an entrepreneur.

    Kara shares the 5 Step Process from Circumstance to Results, her top tips for female entrepreneurs, and nuggets of mindset advice throughout this powerful episode.

    Follow Kara Gasie on Instagram: www.instagram.com/karagasiecoaching

    Visit Kara's website: www.karagasie.com

    Book a Brand Audit call: https://startwardconsulting.as.me/growth-strategy-call

    Join my Facebook group for entrepreneurs: https://www.facebook.com/groups/productentrepreneurswhoscale

    46 min
  • Episode 14: How To Prepare For Successful Retail Presentation

    Maureen shares the information you need in your presentation to retailers, including the information you would need on each slide or page of a document in your presentation.  You will be able to present yourself as the right strategic partner for the retailer in 10 slides/points or less.

    These points include an introduction, your customer's POV, the evolution of your product category, metrics, growth barriers, placement and location, winning together, and recommendations for execution.

    Book a Brand Audit call: https://startwardconsulting.as.me/growth-strategy-call

    Join my Facebook group for entrepreneurs: https://www.facebook.com/groups/productentrepreneurswhoscale

    21 min
  • Episode 13: Common Myths In Product Entrepreneurship

    Maureen outlines the 6 Most Common Myths of Product Entrepreneurship, including “you have to follow big brands to be successful,” “you have to do more of everything at once,” “you just need to hustle harder,” “you need to market everywhere at the same time,” “you need lots of products,” and “top founders have everything figured out.”

    Learn the truths that overturn these myths, and how you can use them to grow your business no matter what stage you’re in!

    Book a free Brand Growth Strategy call: https://startwardconsulting.as.me/growth-strategy-call

    Join my Facebook group for entrepreneurs: https://www.facebook.com/groups/productentrepreneurswhoscale

    26 min
  • Episode 12: 5 Things For Success in Life and Business

    I'm sharing ways to find success in life and business in today's podcast episode!

    When things become difficult in your journey, you need to let go of problems once you've done all you can do.  When you do your part, trust and have faith that the rest will follow.

    I'm sharing how to stop comparing yourself to others, how to stop making short term decision for instant gratification, how to FINISH what you've started rather than starting and stopping things constantly, and how to stop taking advice from those who have not done what you are trying to do!

    Don't let temporary circumstances determine the future of your life and business!

    Book a free Brand Growth Strategy call: https://startwardconsulting.as.me/growth-strategy-call

    Join my Facebook group for entrepreneurs: https://www.facebook.com/groups/productentrepreneurswhoscale

     

    35 min
  • Episode 11: Three Simple Levers To Grow Your Brand

    Wondering how you can grow your business?

    Today I'm sharing 3 Simple Levers to Grow Your Brand on my podcast! You can increase your customers, increase order value, or increase order frequency.

    I'm also telling you my top way to grow your business, and why it will provide you the highest return for less daily time invested.

    Book a free Brand Growth Strategy call: https://startwardconsulting.as.me/growth-strategy-call

    Join my Facebook group for entrepreneurs: https://www.facebook.com/groups/productentrepreneurswhoscale 

    18 min
  • Episode 10: Retail Strategies (Part 2)

    Maureen continues her training on retail strategies that will get you into big box stores and empower you to scale your product-based business.

    Learn what products retailers are looking for, how to finance production, how to tell your story well, and how to get in front of the buyer.

    Listen to Part 1 here.

    Join Maureen's private Facebook community for product entrepreneurs.

    Learn about Maureen's 12 month business incubator for product entrepreneurs who are ready to grow their brand.

    21 min
  • Episode 9: The Future of Beauty Is Video Marketing

    Nia the Video Confidence Coach talks all things video and social media marketing with Maureen.  Nia is a social media strategist who specializes in working with women entrepreneurs.  She has worked with large beauty brands including Shea Moisture (Canada).

    You'll learn how to leverage your online marketing to build a community around your beauty brand and sell out - consistently!

    Join Maureen's free Facebook Community for Product Entrepreneurs!

    Follow Nia on Instagram: www.instagram.com/socialeesavvynia

    Follow Maureen on Instagram: www.instagram.com/maureenmwangiofficial

     

    49 min

About Build an Obsession Brand

From the publisher's feed

People often ask me: ""What's the #1 thing that allows product-based entrepreneurs to make that leap from bootstrapped and broke to cash flow positive?"