Build an Obsession Brand

Maureen discusses how to bring your business into the retail space.

Book a Brand Growth Strategy Call with Maureen: https://startwardconsulting.as.me/growth-strategy-call

Join the free Facebook group for Product Entrepreneurs who scale: https://www.facebook.com/groups/productentrepreneurswhoscale

Maureen sits down with Fitness and Business guru Jane Mukami to discuss how competitive fitness taught Jane how to build a successful business.

Follow Maureen on Instagram: @maureenmwangiofficial

Follow Jane on Instagram: @fitkenyangirl

Learn more about Maureen's Business Consulting services: www.startwardconsulting.com

Schedule your free Brand Growth Strategy Call: https://startwardconsulting.as.me/growth-strategy-call 

Maureen Mwangi shares how success comes from the decisions made every day towards your goals.

Maureen talks email marketing - what it is, and why you need it - with Jessica, founder of Ecommerce Badassery.

Join Maureen's free group for entrepreneurs on Facebook!

Learn more about Maureen's business consulting and coaching services for product entrepreneurs.

Sara Duchovnay is a master juggler of dual careers—professional opera singer and estate fine jewelry company owner—and she has also found a way to mesh these two passions together beautifully. Sara searches the world over for the most beautiful pieces of fine jewelry from the past and curates them into collections for her clients online. 

Doesn’t that sound fabulous?

A few years ago Sara got out of an emotionally and financially abusive relationship, bought herself a diamond divorce ring, and came to realize that she was more business-savvy and financially smart than she had been led to believe. As she pushed past the pain and found freedom, she knew this was her chance to focus on a product that was personally meaningful to her: beautiful vintage jewelry.

As an opera singer who’s often on the road, she uses those trips to shop for jewelry at estate sales and hole-in-the-wall shops. “When I think about how antique and vintage jewelry makes me feel,” she says, “I want to give other people that feeling.”

On this episode of The Product Entrepreneur Podcast, Sara gives us the inside scoop on owning and operating a luxury brand and shares:

• How her unique story helps her brand stand out from her competitors.
• What skill she learned that has saved her thousands of dollars in her business.
• Why she posts and markets her business almost exclusively on Instagram.
• How she leverages data to make decisions for her business.
• How her target audience finds her and how she builds connections with her customers.

• Subscribe and rate our podcast on iTunes at: https://podcasts.apple.com/us/podcast/the-product-entrepreneur-podcast/id1534055172
• Android users can subscribe and rate our podcast at: https://open.spotify.com/show/2Z3hz5HEyaDebUWY4rHCSn?si=cWsFg2IZQ3i-v3z0bxbkfA
• Join our incredible community - Product Entrepreneurs Who Scale

You can connect with Sara—and purchase her jewelry—through her website: songbirdsaraantiquejewelry.com or check out what she’s up to on a daily basis on Instagram: @songbirdsarajewelry.

When it comes to owning a successful product-based business, knowing what NOT to do can often be as important as knowing what TO DO. As a brand growth strategist, I have witnessed entrepreneurs making some of the same mistakes over and over and over again while trying to grow their brand.

I want to help you avoid those mistakes.

We live in a highly-saturated market, and you need a magnetic, profitable brand that will not only stand out in a crowd, but will also stand the test of time. Building that kind of brand is a journey, and I can help you navigate the problems and challenges that will inevitably occur along the way.

In this episode of The Product Entrepreneur Podcast, we’ll talk about these common marketing pitfalls and how you can prevent them:

• Pricing your products really high, then trying to compensate with discounts.
• Training your customers to only buy from you when there’s a sale.
• Burning advertising dollars on short-term ads and giving up too quickly.
• And three more. . .

• Subscribe and rate our podcast on iTunes at: https://podcasts.apple.com/us/podcast/the-product-entrepreneur-podcast/id1534055172
• Android users can subscribe and rate our podcast at: https://open.spotify.com/show/2Z3hz5HEyaDebUWY4rHCSn?si=cWsFg2IZQ3i-v3z0bxbkfA
• Join our incredible community - Product Entrepreneurs Who Scale

Your brand must be easier to buy for more people in more situations. That’s the fundamental foundation of how brands work. It’s hard; it’s a process; but once you start taking those steps, you’re setting yourself up for success.

On a previous episode of the podcast, I shared the first four ways to ensure your brand is successful: reaching your target audience, making your product easy to buy, ensuring your product is noticeable, and building memory structures. Click here {link} to listen. 

On today’s episode of The Product Entrepreneur Podcast, I share the final three things you need to focus on:

1. Creating and using distinctive brand elements
2. Consistency consistency consistency
3. Staying competitive in your market

You don’t want to miss these valuable tips: 

• How to build brand loyalty and brand recognition with your customers
• Why innovation can actually be detrimental to your business
• How to make sure you aren’t wasting your advertising dollars
• How to know if your marketing strategy is working

• Subscribe and rate our podcast on iTunes at: https://podcasts.apple.com/us/podcast/the-product-entrepreneur-podcast/id1534055172
• Android users can subscribe and rate our podcast at: https://open.spotify.com/show/2Z3hz5HEyaDebUWY4rHCSn?si=cWsFg2IZQ3i-v3z0bxbkfA
• Join our incredible community - Product Entrepreneurs Who Scale

If you want your brand to be successful, there are certain simple—but very specific—things you need to do to make sure you’re giving your product the absolute best chance you can in the market.

The most well-known brands in the world—brands like Apple, Coca-Cola, Nike—have perfected these strategies, and their products are consistently best-sellers.

The first four things you need to focus on if you want your brand to be successful are:

1. Reaching your target audience
2. Making your product easy to buy
3. Ensuring your product is noticeable
4. Building memory structures

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On today’s episode of The Product Entrepreneur Podcast (part 1 of 2), I’ll be explaining each of these things in greater detail and giving you the tips you need to implement them in your business. You’ll learn:

• Why you should be striving to reach that seemingly out-of-reach customer.
• How to be physically present and mentally top-of-mind when your customer is shopping.
• Why touch points are important and how our brain keeps track of them.
• How to create and define a memory structure in your customer’s brain.

• Subscribe and rate our podcast on iTunes at: https://podcasts.apple.com/us/podcast/the-product-entrepreneur-podcast/id1534055172
• Android users can subscribe and rate our podcast at: https://open.spotify.com/show/2Z3hz5HEyaDebUWY4rHCSn?si=cWsFg2IZQ3i-v3z0bxbkfA
• Join our incredible community - Product Entrepreneurs Who Scale

Hello, friends! I am so excited to introduce you to The Product Entrepreneur Podcast! 

Are you an entrepreneur looking to build a super successful product-based brand? Then this podcast is for you. 

I know that launching, growing, and scaling your business is daunting, but I am here to support you throughout every step of your journey.

I’m proud of the work I’ve done growing some of the most beloved American brands out there, and my mission is to share big brand secrets with you so you can play in the arena with the big boys and girls. 

The podcast will be a mix of solo episodes; curated guest interviews in the food, fashion, and beauty industries -  and live consult calls with my Product Profit Lab members. If this is what you’re looking for, then you are in the right place, my friend.

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In this initial mini-episode of The Product Entrepreneur Podcast, I’ll share:

• A bit about my personal story and how I got to where I am today.

• What I mean when I say that I’m truly “extra” and my favorite luxury splurge. 

• How my products, passions, and purpose fit together in my business and my life.

In upcoming episodes, you’ll learn:

• How to find your brand’s secret sauce and build a brand obsession.

• How to get your product in big box stores and on retail shelves.

• How to redesign your packaging for maximum impact.

• And so much more.

• Subscribe and rate our podcast on iTunes at: https://podcasts.apple.com/us/podcast/the-product-entrepreneur-podcast/id1534055172
• Android users can subscribe and rate our podcast at: https://open.spotify.com/show/2Z3hz5HEyaDebUWY4rHCSn?si=cWsFg2IZQ3i-v3z0bxbkfA
• Join our incredible community - Product Entrepreneurs Who Scale