Build an Obsession Brand

In this episode, Leslie shares her journey to the seven-figure mark and navigating the heavily male-dominated entrepreneur space.

Leslie was in business for 17 years before she brought her business over the six-figure mark. She remarks that it wasn't an overnight success. Still, the first step in that process was acknowledging that making that kind of money was what she truly wanted.

She highlights the following as some actions you need to take to grow your business:

• Acknowledge that you want to make money and lots of it
• Inundate yourself with learning through podcasts and conferences and connect with like-minded people
• Prioritize taking time off and having 'empty time.'
• Know your numbers
• Build the business and invest the profits

Leslie's mission is to inspire other women entrepreneurs, especially those with product-based businesses, to be successful and counteract the staggering 1% statistic.

Links & resources mentioned in this episode

• Leslie Kuster
• Leslie Kuster Facebook
• Leslie Kuster YouTube
• Leslie Kuster LinkedIn
• Leslie Kuster Instagram
• Back from Bali
• Leslie Kuster courses
• Learn 7 Mistakes Women Entrepreneurs Make & What to Do Instead, a free e-book by Leslie Kuster
• Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine, a book by Mike Michalowcz
• Ali Brown

Find out more!

• Experiencing a sales plateau, watch this training : Maximize Your Product Sales to uncap your growth!
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• Join our incredible community - Product Entrepreneurs Who Scale
• Learn how Maureen can help you grow your brand at any stage.
• Connect with Maureen on Instagram.

In this episode, Jennifer will share her entrepreneurship journey, and I hope you can borrow a leaf or two?

How Jennifer's parents influenced her entrepreneurship journey

Jennifer grew up with entrepreneurial parents, and everything seemed just normal for her until the conversations they were having started changing into serious discussions. Jennifer admired how present her parents were to the family, and it made her admire entrepreneurship.

Jennifer's inspiration to venture into the healthy snacks business

When Jennifer started her business, they were throwing just anything into the box, but things changed because she was going through her health journey. She decided to change the box's contents since she discovered how essential diet is.

Factors to consider when buying snacks

The first thing you need to do is read the ingredients list and make sure you understand everything and are comfortable with it. Also, keep in mind that your body counts on nutrients, not calories.

Timestamps:

[00:44] Getting to know Jennifer: who she is, what companies she manages, and how she became an entrepreneur.

[02:53] How Jennifer's parents influenced her entrepreneurship journey

[10:05] What inspired Jennifer to get into the healthy snacks business?

[16:35] How Jennifer's business has changed since we started working together

[22:00] What to consider when buying healthy snacks

Quotes:

• "The longer you stay in your deep chances are high that you're going to be in the energy of defeat, which forces you to give up."
• "Entrepreneurship is the monetization of a solution."
• "When we're getting into something new, naturally, we gravitate towards comparing ourselves with people who've been in the game long enough and we get stuck."
• "You don't want your blood sugar to drop too low throughout the day. You want to make sure that you're having smaller meals, those smaller snacks to keep you going."

Connect with Jennifer Calderon:

Website: https://ohgoodiebox.com/

Instagram: https://www.instagram.com/ohgoodiebox/

Podcast: https://podcasts.apple.com/us/podcast/nothing-but-good/id1599390414

Use the promo code: thebrand124 to enjoy 15% off your first box.

• Subscribe and rate our podcast on iTunes at: Rate, Review, & Follow on Apple Podcasts
• Learn to Maximize Your Product Sales
• Connect with me on Instagram:
• Work this us: Product Profit Lab Apprenticeship

Click here, scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode!

Also, if you haven't done so already, follow the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not following, there's a good chance you'll miss out. Follow now!

If you're an e-commerce, product-based entrepreneur trying to scale your business and build a successful brand, then this episode is just for you.

Uncover the secrets that big brands use to build an obsession brand.

So what is brand obsession? And how do you create such a brand?

Tune in to this episode to listen to five insider secrets that can help you scale your business and take it to the next stage.

I'll reveal strategic ways to scale your business, and different techniques to use in different scenarios and stages to get optimal results. You'll learn how to create a clear and consistent brand message and never confuse your audience again.

Do you find yourself doing all the right marketing but not getting any sales? It's often because we make the mistake of doing marketing before branding. Understand why branding comes before marketing and why positioning comes before pricing.

After this episode, you'll be able to review your pricing to base it on the perceived value of your target audience. This will help you increase your margins and reduce worrying about competitive prices. You'll learn how to expand your distribution through creative sales strategies and be present where your audience is, both physically and mentally.

This episode teaches you to uncomplicate your business, reduce your expenses and streamline your operations to smoothly and successfully sail into the next stage of your business.

You'll finally be able to attract long-term, repeat, loyal customers who will talk about your brand when you aren't even present and build an Obsession Brand!

In upcoming episodes, you'll learn:

• How to get your product in big box stores and on retail shelves.
• How to redesign your packaging for maximum impact.
• And so much more.

• Subscribe and rate our podcast on iTunes at: Rate, Review, & Follow on Apple Podcasts
• Learn to Maximize Your Product Sales
• Connect with me on Instagram:
• Work with us: Product Profit Lab Apprenticeship

Click here, scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode!

Also, if you haven't done so already, follow the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not following, there's a good chance you'll miss out. Follow now!

How do you know you have enough information to make a decision? As we get to new levels of growth in our businesses, we come to a place of decision-making. A lot of entrepreneurs struggle with this, because they don't want to make the wrong decision! They want to know for sure that they'll get a return on everything they invest in, and this delays the decision-making process. In this episode, I'm going to help you develop your clarity compass so that you can confidently make decisions in your business.

In this special episode, Maureen chats with Flare Agency owners Jessica and Amy about all things digital marketing. Jessica and Amy have over 10 years of digital ads and content creation experience, and they've been in business together at Flare Agency for the past 4 years. They shared some of their top tips and advice for business owners. Learn more about Flairst at https://www.flairst.com/

Remember to subscribe to this podcast and write a review!

Maximize Your Product Sales with Maureen's Free Download: https://www.startwardconsulting.com/maximize-your-product-sales

Learn more about Maureen's business incubator: www.startwardconsulting.com/product-profit-lab

Connect with Maureen on Instagram: www.instagram.com/maureenmwangiofficial

In this special episode, I am interviewed by Paul Dodd. I'm sharing my journey of entrepreneurship. From childhood, to college, to corporate, to my current role as a business strategist, hear what influenced me and shaped my choices. If you're looking to grow and scale your brand with scientific precision & become a market leader, I invite you to apply to Product Profit Lab.

Visit https://www.startwardconsulting.com/product-profit-lab to learn how we can help!

Also, if you haven't done so already, subscribe to the podcast. I'm adding bonus episodes to the feed and, if you're not subscribed, there's a good chance you'll miss out.

Connect with Ryan at https://prohairlabs.com/ or @professionalhairlabs on Instagram and Facebook.

Get Maureen's free training to maximize your product sales: https://www.startwardconsulting.com/maximize-your-product-sales

Connect with Maureen on Instagram @maureenmwangiofficial or Facebook @startwardconsulting

What is the foundation of your business? Why does this foundation matter? A lot of people have started asking me, "What makes a small brand different from a big brand?" But it took a while for me to really start understanding the difference between a big brand and a small brand.

The key difference is a foundation. To explain this concept, I'm going to use the example of setting up pizza. When it comes to building a business, a lot of our product based entrepreneurs usually want to sell more, market more, and have people find them. When I hear that, it makes me think of a half-baked pizza.

In this episode, I'm sharing the important questions all entrepreneurs should ask when building their product-based brand.

Ready to Maximize Your Sales? Get my free tool to do just that when you visit www.startwardconsulting.com/maximize-your-product-sales

Connect with me on Instagram @maureenmwangiofficial or in my Facebook group, Product Entrepreneurs Who Scale.