In this episode of THE BUILD, I'm talking about GLP-1s, weight loss, and the difference between losing weight and actually changing.

Let me be clear up front — for some people these medications are a serious tool. They improve health, they improve longevity, and for those who genuinely need them I've got no argument. That's not who this episode is about.

It's about the majority who are buying privately and using the jab the same way they used every diet before it. A way to lose weight without ever addressing the root cause — their knowledge of food, and the lifestyle that put the weight on in the first place.

Because here's what happens. The weight comes off. The prescription ends. Nothing has been learned. And it goes straight back on, same as every diet that came before. Yo-yoing, just with a needle instead of a meal plan.

I lost seven stone without one. Not because I'm harder than anyone else, but because I had no choice but to learn the food part. And that knowledge is the reason it's stayed off.

If you're on a GLP-1, or thinking about it, this one isn't here to shame you. It's here to make sure you don't waste it.

Build. Believe. Become.

ABOUT YOUR HOST Alan Fitton is a Personal Trainer, Nutritional Coach, Life Coach and Online Coach who lost 7 stone himself. He gives real talk on fat loss, training and mindset on how to begin your Build, Believe, Become journey.

SUPPORT BREAST CANCER NOW Alan is running the Great North Run on 13th September for Breast Cancer Now, following Sally's journey through triple negative breast cancer. If you'd like to support the charity visit Alan's Instagram on @fittonofficial

WORK WITH ALAN 🌐 www.fitt-on.co.uk @fittonofficial 📱 +447739045159 📧 [email protected]

LISTEN & FOLLOW 🎧 Spotify | Apple Podcasts | RSS.com 📱 Instagram: @buildbelievebecomethepodcast 👕 Clothing: @buildbelievebecome

Starting again in January, again in March, again in September. It isn't a discipline problem — it's a design problem.

If you've started over more times than you can count, the story you've probably been told is that you lack willpower.

I don't believe that, and after twelve years and more than 400 clients I've seen the same five things come up again and again instead. None of them are about character. All of them are about how the plan was built.

The five reasons:

1. The plan was built for a life you don't have
2. You changed everything at once on a Monday
3. There was no plan for a bad week
4. You were chasing a feeling instead of a number
5. Nobody was expecting you

I've been on both sides of this — seven stone down before I ever coached anyone, and plenty of failed restarts before that one stuck.

Every reason on that list is fixable. But you can't fix it while you still think the problem is you.

Ready to stop restarting? DM me BUILD on Instagram or book a Kickstart Session at fitt-on.co.uk.

Build. Believe. Become.

ABOUT YOUR HOST Alan Fitton is a Personal Trainer, Nutritional Coach, Life Coach and Online Coach who lost 7 stone himself. HE gives real talk on fat loss, training and mindset on how to begin your Build, Believe, Become journey.

SUPPORT BREAST CANCER NOW Alans partner Sally went through triple negative breast cancer, they are both fundraising for the breast cancer charity, Sally her fundraising hike and Alans first Half Marathon for Breast Cancer Now. If you'd like to support the charity visit Alans Instagram on @fittonofficial

WORK WITH ALAN 🌐 www.fitt-on.co.uk @fittonofficial 📱 +447739045159 📧 [email protected]

LISTEN & FOLLOW 🎙️ Spotify | Apple Podcasts | RSS.com 📱 Instagram: @buildbelievebecomethepodcast 👕 Clothing: @buildbelievebecome

Every time a holiday comes round, the same fear turns up: this is the week it all falls apart.

It isn't. In this episode I go through what actually happens to your body over seven days away from training — which is far less than most people think — and then the thing that genuinely derails people, which has nothing to do with the week itself.

I recorded this before heading away for a week, mid-block for the Great North Run, so it's the exact problem I'm solving for myself.

In this episode:

• What people fear a week off costs them
• What actually happens to strength, muscle and bodyweight over seven days
• Why the real risk is day nine, not day two
• The reason a week becomes three weeks becomes three months
• What to decide before you go, not after you're back
• How I'm handling my own week away mid-training block

You're not going to lose it in seven days. But you do need to know what the first session back looks like before you leave.

If you want a plan built to survive a week off — and a bad week, and a busy month — DM me BUILD on Instagram or book a Kickstart Session at fitt-on.co.uk.

Build. Believe. Become.

ABOUT YOUR HOST Alan Fitton is a Personal Trainer, Nutritional Coach, Life Coach and Online Coach who lost 7 stone himself. HE gives real talk on fat loss, training and mindset on how to begin your Build, Believe, Become journey.

SUPPORT BREAST CANCER NOW Alans partner Sally went through triple negative breast cancer, they are both fundraising for the breast cancer charity, Sally her fundraising hike and Alans first Half Marathon for Breast Cancer Now. If you'd like to support the charity visit Alans Instagram on @fittonofficial

WORK WITH ALAN 🌐 www.fitt-on.co.uk @fittonofficial 📱 +447739045159 📧 [email protected]

LISTEN & FOLLOW 🎙️ Spotify | Apple Podcasts | RSS.com 📱 Instagram: @buildbelievebecomethepodcast 👕 Clothing: @buildbelievebecome

The Instagram Coach Problem

I'm back after a week off — and I'm starting with the London weekend: my longest run to date (18.5km along the Thames at half five in the morning, first time ever running topless — and a painful lesson in nipple chafing), followed by a full-day strength seminar. Honest reflections on that too, including why I say don't meet your idols — and how the day actually gave me more confidence in my own coaching.

Then the main event: the Instagram coach problem. The fitness side of Instagram is full of incredible physiques — but a great physique doesn't make a great coach. In this episode I break down why you'll never get someone's results by buying their program, what those physiques actually take to build (genetics, years of training, and in plenty of cases, steroids), and why your training program has to reflect the time YOU actually have — not the life of someone who's paid to train.

In this episode:

• The London run, the seminar, and a manic week that meant no upload
• Why buying an influencer's program won't give you their physique
• Training two hours a week? Why a full-body split beats cherry-picking a 5-day program
• The fastest way to spot a decent coach: do they post about themselves, or their clients?
• Why the parent training twice a week around a full-time job is more inspiring than any shredded influencer

My one-to-one slots are currently full, but online coaching is open. DM me BUILD on Instagram @fittonofficial, or head to fitt-on.co.uk for the £50 Kickstart Session — consultation, nutritional breakdown, and everything you need to get started.

Build. Believe. Become.

ABOUT YOUR HOST Alan Fitton is a Personal Trainer, Nutritional Coach, Life Coach and Online Coach who lost 7 stone himself. HE gives real talk on fat loss, training and mindset on how to begin your Build, Believe, Become journey.

SUPPORT BREAST CANCER NOW This episode mentions Sally's incredible journey through triple negative breast cancer, her fundraising hike and Alans first Half Marathon for Breast Cancer Now. If you'd like to support the charity visit alans Instagram on @fittonofficial

WORK WITH ALAN 🌐 www.fitt-on.co.uk @fittonofficial 📱 +447739045159 📧 [email protected]

LISTEN & FOLLOW 🎙️ Spotify | Apple Podcasts | RSS.com 📱 Instagram: @buildbelievebecomethepodcast 👕 Clothing: @buildbelievebecome

In this episode of THE BUILD, I'm recording live on the train to London, heading down for a strength seminar and a Thames run at half five tomorrow morning.

I'm talking about the evolution that's been quietly happening in my coaching and my own training. After years of being purely strength focused, bodybuilding shows, heavy compounds, resistance training as my be all and end all, I've started to shift. And honestly, it's reignited my love for training in a way I didn't expect.

From losing seven stone and running my first 10Ks, to getting obsessed with weight training, to now preparing for the Great North Run, this episode is the honest story of how I've gone from strength coach to something more complete. More 360. More hybrid.

I hold my hands up. I was too one dimensional for too long. This is me evolving.

If you're someone who lifts but avoids cardio, or runs but skips the weights — this one's for you.

Build. Believe. Become.

ABOUT YOUR HOST Alan Fitton is a Personal Trainer, Nutritional Coach, Life Coach and Online Coach who lost 7 stone himself. HE gives real talk on fat loss, training and mindset on how to begin your Build, Believe, Become journey.

SUPPORT BREAST CANCER NOW This episode mentions Sally's incredible journey through triple negative breast cancer, her fundraising hike and Alans first Half Marathon for Breast Cancer Now. If you'd like to support the charity visit alans Instagram on @fittonofficial

WORK WITH ALAN 🌐 www.fitt-on.co.uk @fittonofficial 📱 +447739045159 📧 [email protected]

LISTEN & FOLLOW 🎙️ Spotify | Apple Podcasts | RSS.com 📱 Instagram: @buildbelievebecomethepodcast 👕 Clothing: @buildbelievebecome

IN THIS EPISODE After two years of silence,

Alan is back — and this episode explains everything. From a life changing family experience that stopped everything in its tracks, to a complete rebrand and a brand new direction, this is the honest and raw story of where Alan has been, why things changed, and what's coming next.

WHAT WE COVER

• Why the podcast went silent for two years and the real reason behind it
• Sally's breast cancer diagnosis, the journey through treatment and getting the all clear
• The Great North Run — why Alan is lacing up his running shoes for Breast Cancer Now
• Why Fitt4Life became Build Believe Become and what the name truly means
• What's changing going forward — The Build, The Become and the commitment to consistency
• How to work with Alan through his online coaching and PT services

ABOUT YOUR HOST Alan Fitton is a Personal Trainer, Nutritional Coach, Life Coach and Online Coach who lost 7 stone himself. HE gives real talk on fat loss, training and mindset on how to begin your Build, Believe, Become journey.

SUPPORT BREAST CANCER NOW This episode mentions Sally's incredible journey through triple negative breast cancer, her fundraising hike and Alans first Half Marathon for Breast Cancer Now. If you'd like to support the charity visit alans Instagram on @fittonofficial

WORK WITH ALAN 🌐 www.fitt-on.co.uk @fittonofficial 📱 +447739045159 📧 [email protected]

LISTEN & FOLLOW 🎙️ Spotify | Apple Podcasts | RSS.com 📱 Instagram: @buildbelievebecomethepodcast 👕 Clothing: @buildbelievebecome

What made Matthew Fearon the musical artist he is today.

In this second episode, we sit down with the talented Matthew Fearon as he shares his journey to becoming a musical artist. Matthew opens up about the pivotal moments that ignited his passion for music and the unique challenges he’s faced, particularly navigating the complexities of ADHD.

Join us as we explore the highs and lows of his creative process, the role of busking in his development as an artist, and the insights he's gained along the way.

Whether you're an aspiring musician or simply curious about the world of music, Matthew’s story is sure to inspire, resonate and turn a few heads.

Along with details on the release of his latest EP and a performance of one of his previous songs.

Thanks for listening,

Alan

Matthew Fearons music and Social channels:

Latest Single; Let The Chips Fall Where They May:

Spotify:

Youtube:

More of Matthews Content on

Soundcloud

Instagram:

My social channels:

Work with me: HERE

The Fitt 4 life podcast

Instagram: @thefitt4lifepodcast

Youtube: @thefitt4lifepodcast

TikTok: @thefitt4lifepodcast

Fitt-on Health coach

Instagram: @Fitt-on

TikTok: @fitt_on

Facebook: @Fitt-on

Email: [email protected]

Roberts Zabitis series: Building Strength & Conditioning in Kick Boxing

Join us as we discuss the importance of strength and conditioning for boxing, exploring exercises and training methods specifically tailored to enhance your boxing performance.

We'll also address common misconceptions and provide tips on how to optimize your workout routine.

Don't miss this episode and subscribe to hear the next episodes coming up with Rob!

Thanks for listening,

that's a wrap!

Alan

Robs Socials :

IGs: @coach_rob_zab (coaching page) @rob_zab (personal blog)

My social channels:

Work with me: HERE

The Fitt 4 life podcast

Instagram: @thefitt4lifepodcast

Youtube: @thefitt4lifepodcast

TikTok: @thefitt4lifepodcast

Fitt-on

Instagram: @Fitt-on

TikTok: @fitt_on

Facebook: @Fitt-on

Email: [email protected]

Wesley Unplugged: Navigating ADHD – Part 2: Self-Discovery & Treatment

Welcome to the second episode of Weses ADHD diagnosis journey

Here we will cover the emotions he went through post diagnosis, what treatment and medication he was prescribed, the self discovery and growth he went through and now looking forward to what the future hold for Wes.

Please give the podcast a review if you found the subjects we talked about here useful and informative to you.

Subscribe and share with your friends & family.

Thanks for listening,

that's a wrap!

Alan

Wesleys TikTok:

@audhddadjourney

My social channels:

Work with me: HERE

The Fitt 4 life podcast

Instagram: @thefitt4lifepodcast

Youtube: @thefitt4lifepodcast

TikTok: @thefitt4lifepodcast

Fitt-on

Instagram: @Fitt-on

TikTok: @fitt_on

Facebook: @Fitt-on

Email: [email protected]

Roberts Zabitis series: Boxing 101; A Beginner's Guide to the Basics of Kick boxing

In this episode, we'll cover the fundamental principles and techniques of boxing, breaking down the stance, footwork, basic punches, and defensive moves.

This serves as a solid foundation for anyone looking to start their boxing journey or learn a lot more about the sport.

Don't miss this episode and subscribe to hear the next episodes coming up with Rob!

Thanks for listening,

that's a wrap!

Alan

Robs Socials :

IGs: @coach_rob_zab (coaching page) @rob_zab (personal blog)

My social channels:

Work with me: HERE

The Fitt 4 life podcast

Instagram: @thefitt4lifepodcast

Youtube: @thefitt4lifepodcast

TikTok: @thefitt4lifepodcast

Fitt-on

Instagram: @Fitt-on

TikTok: @fitt_on

Facebook: @Fitt-on

Email: [email protected]