Build It In Public

Are you curious about how effective writing can supercharge your business? Ready to customize your narrative to captivate your audience? Our guest shares insights into tailoring storytelling to audience preferences.

In this exciting episode of Healthcare Hacks and Connections, our host Nate introduces Colleen Florendo is an expert in copywriting and messaging, known for her outstanding work with high-value online coaches. Colleen's writing skills have led to successful launches, exceeding $130k for her clients. She's not just any writer; she's a strategic thinker who combines data, marketing know-how, and personality to create effective copy. Her words not only increase brand awareness but also build strong trust and boost sales.

In this episode, we have the privilege of hearing from Colleen, who shares the essential principles of effective writing for business owners. Their discussion highlights the critical importance of crafting copy that deeply connects with customers and builds trust. No more vague and impersonal language! Colleen also emphasizes the crucial role of careful market research in creating a strategic and impactful copy. Get ready to explore the art of combining creativity with practical messaging in your writing efforts. Join us now; you won't want to miss it!

They will also touch on such topics as:

• Mastering the art of balancing creativity and strategic copywriting and the strategies to conquer writer's block.
• Unveiling the power of copywriting: competitor testimonials, commercial detox, and emotional theme disconnection.
• Breathing new life into business: the overlooked potential of breathwork, Colleen's personal transformation, and the CEO Toolbox.
• Reclaiming control through breath: harnessing the healing magic of nature walks for personal and business well-being and the vital role of proper breathwork for business owners such as stress management and burnout prevention..
• Discovering one’s unique podcasting voice and insights into storytelling techniques, content strategy, and post diversity.
• Crafting stories that resonate: customizing your narrative to suit your audience's tastes while sidestepping inner longings.

Hack: "For me, just having...conversations with people as your basis for everything really helps you. It's not like you're writing a novel and you're just trying to make up a story. It's rooted in conversations."- Colleen Florendo 

Reach out to Colleen:

If you're struggling with creating content that stands out, check out her new "Plug and Slay" product here

Instagram: @TheCopyTea

Reach out to Me:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas

Take your podcast to the next level and book a call with me here: https://calendly.com/podcast-strategist/60min

Ready to discover how connecting with nature can revitalize your mental health? What practical strategies can help you find balance in the digital world, boosting productivity, and achieving your goals?

In this captivating episode of Healthcare Hacks and Connections, host Nate welcomes Amanda Warfield back to the podcast as a second-time guest. Amanda is a dedicated content marketing and launch strategist, renowned for her emphasis on simplicity. As the author of "Chasing Simple Marketing" and the host of the Chasing Simple podcast, she guides creative entrepreneurs in streamlining their marketing and business approaches. Amanda's transition from teaching to mentoring enables her to assist clients like The Contract Shop® and Rebecca Rice Photography in refining marketing strategies and copywriting. Her commitment extends to co-leading her local Rising Tide Society chapter. Beyond work, she enjoys outdoor time with her husband, hammock reading, supporting Gamecock sports, and ensuring her cats embrace cuddles.

In this episode, Nate and guest Amanda explore content creation, focusing on themes and strategies for clear messaging. Moving to the digital realm, Amanda suggests looking at effective social media tactics and the power of collaboration, along with scaling up content creation while maintaining passion and profit. The episode concludes by highlighting the role of relationships in achieving book success and the value of long-term connections.

They will also touch on such topics as:

• Amanda's inspiration for writing a book, her journey, what motivated her, and the challenges she faced.
• Exploring content buckets versus overarching themes and the strategies for engaging audiences on diverse social media platforms.
• Embracing collaboration and leveraging opportunities leads to the benefits of content batching and fostering meaningful connections.
• Scaling up content creation while maintaining quality and consistency can turn a podcast hobby into a revenue-generating endeavor.
• Discussion on how relationships played a pivotal role in the success of Amanda's book, and what are her strategies for nurturing and expanding valuable relationships.
• Pod deck questions: Relating business dynamics to a Disney character's traits and light-hearted discussion about the unique aspects of the Southern environment.

Hack: “Think of content creation like a valuable puzzle piece in your business, not the entire picture – it's your marketing tool. But remember, for real growth and progress, you need more strategies working together; spending too much time on content alone might slow down your business growth.”- Amanda Warfield

Reach out to Amanda:

Chasing Simple Marketing: https://amzn.to/3seNPWR

Chasing Simple - amandawarfield.com/chasing-simple/

Instagram - @mrsamandawarfield

Reach out to Me:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas

Take your podcast to the next level and book a call with me here: https://calendly.com/podcast-strategist/60min

Ready to unlock secrets to overcoming self-sabotage, mastering organization, and reenergizing lost clients? Join us as we sit down with the innovative Greg Todd, a groundbreaking physical therapist and entrepreneur who's transforming the healthcare industry. Drawing from his wealth of experience, Greg delves into the essential elements of a thriving business, starting from the importance of forging clear vision for future success.

Nate continues his conversation with Greg as they unfold the journey to balancing time, money, relationships, growth, and self-worth, offering a candid look at the pivotal role faith has played. They'll chat about his brand new podcast, "Secrets for Success", a platform for honing listening skills and gleaning wisdom from prosperous professionals. Take away practical strategies for distinguishing yourself from competitors, maintaining order, and planning to hit those business targets. Don't miss this episode packed with invaluable insights and powerful anecdotes that will both inspire and guide you.

In this episode, they will touch on such topics as:

• Challenges and Strategies for Business Growth: Vision, self-sabotage, outreach, organization, and re-engagement discussed to maximize business success.
• Blessings, Podcasts, and Income Growth:  Greg's success journey, balancing life, time, money, relationships, growth, contribution, and self-worth.
• Distinguishing Yourself From Competitors: Create a system to stand out, tell stories, provide convenience, reach goals, and stay organized.

Hack: "The fastest way for you to make more money is to figure out what the hell are you doing with your time."- Greg Todd

Reach out to Greg:

Join his FREE 5-day, Raise Your Income Challenge from August 28th to September 1st, 2023 https://raiseyourincomechallenge.com/ryi-n-p

Instagram: @gregtoddpt

Facebook: Smart Success Healthcare

Reach out to Me:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas

Take your podcast to the next level and book a call with me here: https://calendly.com/podcast-strategist/60min

Are you tired of losing clients and unable to figure out why? Join us in a captivating conversation with Greg Todd, a trailblazing physical therapist and entrepreneur, as we extract crucial business insights from his experiences. Tune in to learn the significance of client feedback, and how conducting an effective exit interview can help you refine your product or service. Greg’s unique perspective on client departures will help you realize the importance of self-reflection over ego, a pivotal step in improving business offerings.

In this Bonus Episode of Healthcare Hacks and Connections, our host, Nate navigates the path of entrepreneurship with Greg Todd, emphasizing the importance of setting boundaries. Learn how to strike a delicate balance between cherishing existing customers and courting new ones. We’ll dissect strategies on how to prevent customers from taking undue advantage, and the importance of staying organized in the process. Greg’s advice on consistently reaching out to potential clients, re-engaging with lost ones, and making the most of white labeling solutions is priceless for anyone treading the entrepreneurial path.

Finally, discover the essence of persistence in business. We'll discuss the value you bring to the market, and how to find those who appreciate it. We'll share insights on how your perceptions of the marketplace can shape your behavior and the need to be mindful of this. Greg will share his thoughts on the power of setting big goals, and the importance of facing and overcoming obstacles. So, are you ready to transform your business strategy with these invaluable insights from Greg Todd?

In this episode, they will touch on such topics as:

• Improving Business Through Client Feedback: Gather feedback, reengage lost clients, overcome self-sabotage, plan for success, conduct exit interviews, be self-reflective.
• The Importance of Boundaries in Business: Maintain balance between current and new customers, establish boundaries, generate leads, and be serious to succeed in business.
• The Value of Persistence in Business: Understand value, appreciate differences, follow up, and be mindful of perceptions in the marketplace.
• Persistence and Big Goals in Business: Overcome obstacles, build relationships, set big goals, and value your market to succeed.

Hack: "If you're concerned about losing a customer, chances are your marketing sucks and you don't have enough new people coming in and you're not doing the work on the front end, so you're trying to hold on for dear life to your customers on the back end. And when customers feel like that, when they can sense that you need them more than they need you, they start treating you like a puppet."- Greg Todd

Reach out to Greg:

Join his FREE 5-day, Raise Your Income Challenge from August 28th to September 1st, 2023 https://raiseyourincomechallenge.com/ryi-n-p

Instagram: @gregtoddpt

Facebook: Smart Success Healthcare

Reach out to Me:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas

Take your podcast to the next level and book a call with me here: https://calendly.com/podcast-strategist/60min

Have you ever wondered how successful entrepreneurs manage the delicate balance between family responsibilities and growing a business? How can entrepreneurial moms find solace and success in their unique journey?

In this captivating episode of Healthcare Hacks and Connections, host Nate introduces Lindsey Lusson, a dedicated Registered Dietitian and esteemed expert in disordered eating and infertility, driven by her personal journey and professional background. Her in-depth grasp of Hypothalamic Amenorrhea (HA), stemming from excessive exercise and inadequate nutrition, fuels her commitment to guiding individuals toward well-being and fertility through proper nutrition. With a compassionate dedication, she has enabled over 200 women to restore natural cycles, achieve pregnancy, and heal relationships with food and exercise. Lindsey's fusion of personal insight and professional knowledge empowers her to profoundly impact the lives of those she supports, offering a holistic path to health and vitality.

In this episode, Lindsey talks about the challenges of balancing family and business. She shares her strategies for managing her busy schedule, including relying on the support of her parents and in-laws. With kids ranging from eight months to almost five years old, Lindsey provides insights into how she navigates the demands of motherhood while also growing her business. She also shares her experience of being coached by a business coach who advised her to identify her ideal client and niche, as well as invest in a professional website.

They will touch on such topics as:

• Juggling the realms of entrepreneurship and family life: unlocking the secrets to bolstering productivity through enhanced time-tracking proficiency.
• Establishing unwavering business boundaries: navigating the role of therapist to all, while deftly sidestepping superficial critiques and championing an unassailable sense of self-worth.
• Strategic focus on thriving strategies: harnessing the potential of purpose-driven content creation and cultivating a thriving Instagram following to amplify business impact.
• Harnessing the force of community: a compelling exploration of its pivotal role in business growth, spanning from streamlining hiring processes and orchestrating impactful activities to fortifying your brand identity.
• Gleanings from client narratives and podcast triumphs: valuable insights into honing your entrepreneurial acumen and commemorating significant business milestones.
• Navigating the tumultuous tides of entrepreneurship: an introspective voyage into identifying signs of period loss and infertility, reframing these challenges into opportunities for growth and empowerment.

Hack: “In business, you either succeed or you learn. You don't fail unless you just quit. As long as you keep going, you're always learning.” - Lindsey Lusson

Reach out to Lindsey:

Access her FREE Period Recovery Meal Plan: https://tremendous-writer-5228.ck.page/af01c3d911

Podcast: https://podcasts.apple.com/us/podcast/period-recovery-and-fertility-podcast/id1606046902

Instagram: @food.freedom.fertility

Tiktok: @food.freedom.fertility

Reach out to Me:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas

Curious about the key challenges shaping podcast novices' growth and current success? Explore the paramount role of trust in business and leadership—how does it directly shape success?

In this captivating episode of Healthcare Hacks and Connections, host Nate introduces Todd Kuckkahn, a visionary dedicated to reshaping corporate culture and leadership norms. Todd's journey spans dynamic presentations, workshops, and seminars across local, national, and global platforms, with his annual stewardship of Live2Lead, featuring renowned leadership speaker John Maxwell and others, underscoring his widespread influence. Nate also explores the intriguing narrative of Todd's podcast journey with friend Aaron, where their shared professional history and distinct personalities fuel engaging discussions about trust and values while unveiling the transformative impact of podcasting on Todd's leadership evolution.

Within this episode, Todd emphasizes the pivotal significance of authentically caring for employees as a means to nurture a dedicated workforce, seamlessly intertwining personal and professional spheres. He stresses the value of extending care to employees in both their work and personal lives, drawing parallels between familial and employee care to underscore the importance of nurturing teams with the same dedication as one's own family.

They will touch on such topics as

• Learning along the way how to build trust as well as combat the loss of trust in the workplace, and the advice Todd took from his college experience.
• Taking responsibility for what you do and enduring a journey as a leader. This helps employee retention and attracts employees.
• Engaging the culture team, the importance of diversity in the workplace, and finding the right fit based on hard skills.
• The value of engagement and the importance of personal development plans for employees, and how to solve disengagement in the workplace.
• The importance of personal growth and development and of a leadership program. “Invest a third of that money into personal growth and development every year to retain and increase employee productivity.”
• How to factor in the cost of not giving raises, what to do with employees who want to stay status quo, and the importance of listening to your spiritual leaders.
• How leadership is like a recipe according to Todd, and how he’s looking forward to the future of leadership.

Hack: “Our life impacts our work, our work impacts our life. So I think we need to create an engaged workforce, we need to show people we care for them in the workplace, not too dissimilar from how we care for them affect our family as well." - Todd Kuckkahn

Reach out to Todd Kuckkahn:

Podcast: Crushin' Company Culture

LinkedIn: https://www.linkedin.com/in/toddkuckkahn/

Facebook (Personal): https://www.facebook.com/toddkuckkahn/

Facebook (Business): https://www.facebook.com/toddkspeaking/

Instagram: @toddkuckkahn

Twitter: https://twitter.com/buckybuckets

Reach out to Me:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas

Ever wondered how a simple idea during physiotherapy school turned into a thriving podcast? Curious about how to make the most of your time and skills to achieve your goals?

In this episode of Healthcare Hacks and Connections, Nate welcomes guest Dalton Laino, a business owner, runner, and coffee lover who is currently focused on building The Movement Physio & Performance to empower people to take control of their health. Dalton shares the origin story of his podcast, PT Coffeecast, explaining that he and his business partner, Will, started it while they were in physiotherapy school. They wanted to use the podcast as a platform to discuss and improve the profession.

Also, in this episode, Dalton discusses how the podcast has evolved over time and its initial purpose of bridging the gap between student learning and current industry trends in healthcare. Overall, the episode highlights the evolution of social media usage in business. It underscores the importance of utilizing social media as a tool for self-expression, communication, and attracting the right audience, rather than solely focusing on going viral. Nate and Dalton encourage listeners to prioritize tasks, acquire necessary skills, and make the most of their time to achieve their goals.

They will touch on such topics as

• The start and inspiration of PT Coffeecast, transitioning the podcast from an interview-based to a podcast-based approach: “The mission of the movement is to change the way people feel about healthcare, including the industry and clinicians.”
• Mentorship and audience demographics, transitioning Instagram brand to business, and the difference in how social media influence Canada and the USA.
• Using social media effectively by connecting with people in multiple realms, owning The Movement Physio & Performance, and bringing a different flavor to the business.
• The importance of details and progress photos for your business, and learning from the mentorship and moving forward: “The timing of the mentorship makes sense, and it takes a while to accept that you may not be ready to do what you really want to do yet.”
• Revenue and profit goals, YouTube podcast world evolution, and how often they plan out mentorship.
• Captioning for social media, understanding and empathizing with others, and never being afraid to put in the work.

Hack: “When it comes to partnerships or collaborating with brands, I think the most important thing is something that we've always done is just making sure that that business, that person, that company aligns with your values and you align with them.” Dalton Laino

Reach Out to Dalton:

Listen to his Podcast- PT Coffeecast:

• Apple Podcast: https://podcasts.apple.com/us/podcast/ptcoffeecast/id1336306312
• Spotify: https://open.spotify.com/show/2xHwo1hgZG1Kq4aOwKhrIT?si=BpBQWZpIToyVbNlTQVcoFA

Instagram: 

• @ptcoffeecast
• @themvmtpts

Reach out to Me:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas

As a running coach, what inspired our guest to embark on her podcast journey, and how did she decide on the specific focus of her show? What were the key strategies and moments that contributed to her podcast's growth?

In this episode of Healthcare Hacks and Connections, Nate welcomes guest Dr. Katherine Campbell, a physical therapist that specializes in working with runners. She is a certified NASM personal trainer as well as an RRCA (Road Runners Club of America) running coach. Katherine works to improve the lives of runners by ensuring that they can pursue their passions for as long and as healthily as possible. When working with runners, Kat believes in taking an individualized and all-encompassing approach. She is devoted to spreading the love of running so that others will be motivated to take on new challenges. 

Also, in this episode, Katherine shares her inspiration for starting the podcast, explaining that she has always been an auditory learner and wanted to provide valuable information to runners. Katherine also discusses the challenges she encountered while building her business. She acknowledges that it takes time, patience, and consistency to attract the desired clientele. Overall, this episode encourages listeners to overcome their fears, pursue their passions, and start their businesses, regardless of their level of experience or education. It highlights the significance of self-confidence, being comfortable with oneself, and being willing to invest the necessary time and effort to make the business successful.

They will touch on such topics as:

• The disconnect in running knowledge and building an audience for the podcast: “There is a big disconnect between what most runners do and what they should know, and what physical therapists should know.”
• Using your clout, how building a clientele takes time, and all about cash-based physical therapy.
• Knowing your value and Dr. Campbell’s decision to work at a running clinic: “One of the hardest things that people find when they come out of school is being able to feel comfortable asking for money.”
• Monetizing the podcast, plans for their businesses, and attacking a step back to realize that you manifested the things you wanted.
• Cash-based PT and podcasting, Dr. Campbells’s advice for new patients, and how important it is to do what you love to do.
• Beauty pageants and personal growth, and relating to patients through running and taking the leap and starting that business of your dreams that bring you joy.

Hack: “The hardest part of getting started is just getting started, learning about how to properly do it, and being comfortable putting yourself out there.” - Dr. Katherine Campbell

Reach out to Dr. Katherine Campbell:

Instagram: @runwithkat_dpt

Podcast: The RunwithKat Show

Reach out to Me:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas

Have you encountered businesses that struck the perfect harmony between technology and personalized service? How do you think businesses can effectively use automation to enhance the client experience without losing that essential human connection?

In this episode of Healthcare Hacks and Connections, Nate welcomes guest Brittni Schroeder, a seasoned business coach and marketing strategist renowned for her expertise in systems and automation. With a decade of experience as a High School Senior Photographer and as the former owner of Mozi Magazine, her creative talents have been widely recognized and featured in prestigious publications like The Wall Street Journal and Good Morning America. Beyond her entrepreneurial pursuits, Brittni's heart lies in the non-profit sector, where she has dedicated over 15 years to making a positive impact. Recently, she founded her own non-profit, The Compassion Club, furthering her mission to uplift and support those in need. 

Moreover, Nate and Brittany further discuss the topic of automation. They explore the challenge of balancing automation with the human touch, especially in the age of AI. They emphasize the importance of the client experience and how it's about being seen and heard. They also address the concern of feeling like just a number to businesses. Overall, they highlight the need to meet people where they're at and create a personalized experience.

They will touch on such topics as:

• Onboarding and how balancing automation is helpful in business: “Automation frees up time and ensures one-on-one communication”.
• Creating standard operating procedures and automation in business: “Service and experience need to reflect what you are charging.”
• Proper client communication, the process of asking for referrals, and how joint ventures and affiliate marketing are masterful ways to scale a business.
• Creating boundaries and scheduling apps and how email marketing works: “Zapier is a favorite program for email marketing.”
• How having a strategic plan is important, weakness in off-boarding, and having compassion and providing scholarships helps.
• Identifying your inner strengths, how easier goals are important for progress, and how to control what we consume.

Hack: "Look for opportunities to serve and to give back to your community because I think that it's the best way really to meet like-minded and everything's based on relationships and business and life. Everything good comes from good relationships." - Brittni Schroeder

Reach out to Brittni:

Offer: Get your FREE access to Brittni's 50 Lead Magnet Ideas by clicking here- https://brittnischroeder.com/leadmagnet

Podcast: Redefine Business Podcast - https://brittnischroeder.com/podcast-2/

Instagram: @brittni.schroeder

Facebook: www.facebook.com/groups/redefineyourbiz

LinkedIn: www.linkedin.com/in/brittnischroeder

Pinterest: www.pinterest.com/brittnijo

Reach out to Me:

Socials:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas

As we explore the path to self-discovery, how does hustle culture impact our ability to truly connect with our passions and purpose? What self-reflection exercises or practices can help you, our listeners, navigate your journey of self-discovery?

In this episode of the Healthcare Hacks and Connections (HHC), Nate Navas welcomes guest Jess Serdikoff. Jess Serdikoff is a registered dietitian nutritionist and certified intuitive eating counselor who specializes in empowering dietitians to break free from hustle culture and overcome burnout. Drawing from her own experiences and observing common struggles among fellow dietitians, she aims to help them build confidence, reconnect with their passions, and find fulfillment in their careers. Through her unique supervision program and the Empowering Dietitians Podcast, she offers support and inspiration to her colleagues on their journey to making a bigger impact in their communities.

In this episode, Jess discusses her personal experience with burnout and the hustle culture. She shares how she initially didn't realize the impact of this culture and how it was reinforced by society. Jess talks about her perfectionism and work ethic being praised, which led to her regularly experiencing burnout. She also mentions how the culture of the dietetics profession further reinforced this mentality. This episode provides valuable insights into recognizing and breaking away from the hustle culture.

They will touch on such topics as:

• Burnout and Hustle Culture: Jess’ personal experience with burnout and hustle culture and the quarter-life crisis in her 20s.
• Challenging systemic issues and escaping the fast-paced world: Overcoming perfectionism and people-pleasing tendencies and the importance of being open about your journey.
• Pay attention to the trends in business: The importance of understanding your customer’s values and finding your core values.
• Authenticity in Coercive free marketing: Letting yourself be yourself, finding the beauty of being a human, and going through life.
• Connecting and empowering others: Acquiring alternative resources to get inspiration from by empowering dietitians through her podcast.
• Answering pod decks questions: Launching a course with 24 credits, talks about the feminist book Cassandra Speaks, and how to create a community and bond with a group.

Hack: You're not here to be certain. You're not here to know all of the answers. And that takes a big weight off of my shoulders of feeling like I have to know everything. And the way that I show up is just like, hey, I don't necessarily have the answers. - Jess Serdikoff

Connect with Jess at:

Podcast: The Empowering Dietitians Podcast

• Apple Podcast: https://podcasts.apple.com/us/podcast/empowering-dietitians/id1511399408
• Spotify: https://open.spotify.com/show/1kBy659g5ddezizfiQZSXD?si=0d43ee95c8bf4c73

Instagram: @empowering.dietitians

Website: www.empoweringdietitians.com

Reach out to Me:

Socials:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas