*Jan 2015 mastermind calls now open.* Travis had a record month in November and this week we discuss the roadmap he uses to automate and outsource tasks. The framework we used is inspired by the book The E-Myth Revisited by Michael Gerber, a book that came out in 1995 discussing how small businesses can scale. If you’d like to join the Jan 2015 ...

Remarketing through AdRoll, Facebook, and Google is a common question that we’ve been getting lately, so Travis and I are doing an episode on how to get started, which platform to choose, and what to expect behind the scenes. At the end of the episode, we also share a quick tip that allows you to get an extra line of copy ...

Every Sunday Travis Marziani and Terry Lin talk about e-commerce, entrepreneurship, and travel. Both run their own online stores and share their successes, failures, and what happens behind the scenes.

There’s an endless amount of tools and apps out there designed to hack productivity. This week Travis and I go through a couple that we use on a consistent basis and suggest that you also try out. If you’ve got any that are helpful which we didn’t mention, let us know in the comments and we’ll give you a shoutout. ...

Last week the team from Bomber Barrel reached out to me about their Kickstarter campaign. Lead Designer Vincent Ng joins us this week to talk about launching a physical product and why crowdfunding should be the way to go for any new idea. Vincent has launched over 15 crowdfunding campaigns with a 100% success rate and has considerable experience in ...

Inspired by a Facebook post and the upcoming holidays, Travis and I go off on a tangent this week from regular business topics to discuss some movies that were critical in shaping our worldview as entrepreneurs. It’s interesting to see old movies with a different lens now, so let us know in the comments what movies that have been impactful for you. ...

Travis and I both have birthdays this week, so we got a bit sentimental on what we’re doing in life and our bigger purpose over the next few years. We started out as guys wanting to quit our jobs and build a business, but now that it’s happened – what’s next? This is a theme we’re seeing across the board ...

Travis and I are back this week to discuss some initial thoughts after running the first round of mastermind calls with the E-Commerce Mafia. Across the different groups we’ve noticed some overlapping improvements folks can make, so we’re here to go through a quick list that will help you out.  If you’d like to join a private community of e-commerce ...

Terry is attending a conference in Bangkok this week, so he pulled aside Matt Kowalak and Jamon Yerger from Running With China to have a chat about the upcoming Canton Fair. With over 20 years of combined sourcing experience in China, we go through some basic strategies cross-referenced with Terry’s own experience this year for a holistic and complete perspective for someone ...

Google Analytics is one of the most powerful tools that e-commerce store owners are not using to the maximum effect. In this episode, we discuss 10 ways that will help you get more data out of analytics to decide which marketing channel that you should focus your time, money, and energy on.  From paid ads, guest posts, content creation, Adwords, re-marketing, and ...