Build Up

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Can you believe we're officially over the halfway mark for Season Three? For our sixth episode, we invited Sara Kerr, ZGM's Associate Media Director, back to the podcast to discuss how to develop an effective paid media strategy for your brand. Sara shared how brand advertising is different from product advertising, the strongest channels to tell your brand story, and more.

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For our fifth episode of Season Three, we invited Shane Wenzel, CEO & President, and Liz Lipton, Customer Experience Manager, from Shane Homes to discuss brand experience. Shane and Liz shared why Shane Homes invests heavily in the customer experience, their favourite examples of "wow" moments, brand experiences that have stood out to them, and more.

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For our third episode of Season Three, we invited Rebecca Walkemeyer, Markeing Manager, and Katie Samycia, Digital Marketing Coordinator, from Cantiro, to discuss branded social strategies. In this episode, Rebecca and Katie share how they approach creating a social strategy around Cantiro's brand purpose, why they include their sales team on social media, how to determine what platforms your brand should be on, and more.

Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes

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For our third episode of Season Three, we invited Lina Nguyen, Enterprise Marketing Manager at Rohit, to discuss the power of brand collaboration. Lina walked us through Rohit's recent collaboration with award-winning interior designer Louis Duncan-He and passed on advice for other homebuilders looking to do brand collaborations.

Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes

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For our second episode of Season Three, we invited Tim Sloan, VP of Development and Management from our sister company Paper Leaf, to discuss what artificial intelligence is, what programs exist today, and how AI relates to brand and homebuilders.

Now the question is....did AI write this? 👀

Editor's Note: We apologize for the construction noise in the background! Pretty on brand for a homebuilder podcast though, right?

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In our Season Three premiere (🎉) we invited Dan King, President and Partner of ZGM Modern Marketing Partners on the show to discuss brand and brand platforms. In this episode, learn what a brand is (and isn't),  how brand plays a role in your organization, and why all homebuilders should invest in their brands.

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Robbie Kamaleddine,  realtor and cofounder of The Bureau , joins us on the podcast to chat about how realtors and homebuilders can work together.  In this conversation, we cover what homebuilders need to provide realtors, how realtors need to work with homebuilders, and why new buyers would choose realtors over direct sales.

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Stuart Wen,  Senior Marketing Coordinator at Rohit Communities,  and Logan Widdicombe, Content Team Lead at ZGM, sit down to discuss everything homebuilders need to know about influencer marketing.  In this chat, we go through what influencer marketing is, when it makes sense to deploy, and how to work with influencers to get the most bang for your buck.  

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Rob Fairhead, Partner and Chief Strategy Officer at ZGM Modern Marketing Partners,  joins us on the podcast to talk about the big, scary word we can't seem to stop talking about — recession. With 20+ years of experience in advertising, Rob knows a lot about adjusting for economic uncertainty and walks us through how builders should look to update their marketing and advertising plans. 

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Chris Hartley, VP of Sales at K. Hovnanian, comes on the podcast to discuss how sales and marketing can work together, what it means to sell homes in the digital age, and why the customer journey should be top of mind for anyone in sales or marketing. 

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