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Allison Watson, Vice President at market research firm Leger, joins Build Up to discuss generational differences and buying behaviours. Learn what is driving millennial purchasing habits, differences in generational values, and the different drivers of brand loyalty in varying age groups.

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Paul Michna, Head of PR at ZGM, is on the show to chat all things public relations. Learn how homebuilders can utilize three core PR tactics in their marketing efforts including earned media, crisis communications, and engagement.

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Jeff Archibald, Managing Director for app development company Paper Leaf, is on the show to talk digital transformation. Learn what digital transformation is, hear examples of successful transformation, and how you can get started on the digital journey.

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Diana Carroll, Marketing Director DFW for residential community developer  Hillwood Communities, is on the show to talk master built communities.  Learn how to build a community among your buyers, why realtors should be a vital part of your sales plan, and discover new elements to add into your master planned communities.

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Bōde's Founder, Jeff Jackson, joins us on the show to discuss all things home buying. Learn what modern day buyers really want from the home buying process, the importance of being transparent to build trust, and how bōde can help homebuilders in the reselling market.

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*This is the final episode with former season 1 host, Salina Halabi.

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In our season two premier(🎉), we welcome Scott Hamilton, talented marketer and president of Alberta New Home Warranty, to discuss how to improve the post purchase experience (and why it matters) . In this episode learn what builders get wrong about the buyer follow-up, how technology is improving home ownership, and about how you can make your CX better.

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In our season one finale, ZGM's very own social strategist extraordinaire, Logan Widdicombe, sits down with us to discuss the ever-changing landscape of social media. In this episode hear how platforms are changing (now and in the future), how social selling works, the importance of brand authenticity, and more!

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Dallas Builder's Association Executive Director, Phil Crone, joins us on the show to discuss the homebuilder community. Learn how to get more out of your homebuilder association relationship,  what makes homebuilding so different from other industry communities, and how to find success working with your competition.  

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ZGM's Brand and Growth manager, Content Strategist, and Build Up Executive Producer, Santana Blanchette, is in the guest chair this episode for a conversation about inbound marketing. Discover what exactly inbound marketing is, how to make it work for the entire buyer journey, how to go deeper than blogging, and why all homebuilders need an inbound/content strategy. 

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Rohit Group of Companies Director of Marketing, Amy Power, joins us to discuss what a digital future in homebuilding can be, building brand trust through transparency, and how small changes can lead to monumental success.

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