Build Up

Build Up

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Build Up episodes

  • Staying ahead of consumer demands with Tom Nelson | Build Up Episode #6

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    UTour founder and president, Tom Nelson, joins us to discuss how he followed consumer trends to find success, what homebuyers really want from builders, and how technology plays a pivotal role in the modern buying journey.

    Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes

    55 min
  • Selling out of market with Ellen Giddens | Build Up Episode #5

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    Giddens Homes' Co-owner and Vice President of Sales, Ellen Giddens, joins us for a conversation about selling out of market. Learn about how to update your marketing for out of market buyers, why customer education matters, and how to keep digital personal. 

    Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes

    47 min
  • The power of brand purpose and rebranding considerations with Kim Tieu | Build Up Episode #3

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    Cantiro's Senior Marketing Manager, Kim Tieu, joins us to talk all things brand. Hear about Cantiro's recent rebrand, the importance of brand purpose, and why homebuilders need to consider all departments when it comes to brand updates.

    Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes


    39 min
  • Finding the right media mix for homebuilders with Sara Kerr | Build Up Episode #2

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    ZGM Media Manager, Sara Kerr, joins us to talk all things homebuilder media. Learn about how to plant a seed and build brand recognition among your demographic, finding the right mix between digital and traditional, and why McDonald's still advertises as much as they do.

    Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes

    40 min
  • What homebuilders should know about customer service with Jordan & Salina | Build Up Episode #1

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    ZGM'ers and Build Up hosts, Jordan Mair and Salina Halabi, introduce themselves and discuss customer service. Discover what homebuilders can learn from Starbucks, how new generational consumer habits are shaking up the industry, and why your sales team can't own customer experience alone.

    Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes

    33 min

About Build Up

From the publisher's feed

The Homebuilder Podcast where we interview homebuilders, industry insiders, and experts covering all things branding, marketing, sales, customer experience, and more.

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