BUILD with Blake Bartlett

Guillermo Rauch, CEO of Zeit, is a big believer in 2 contradictory ideas. First: To create a successful business, you have to create a ton of customer value that’s both viral and distributed (open source is great for this). Second: But successful open source projects need to have a strong backing and foundation—not just code submitted ad-hoc. Learn how Guillermo rectifies those ideas into Zeit’s strategy for building a successful open source business—and community.

Camille Ricketts, Head of Marketing at Notion, is building a B2B brand that embodies honesty and humility.

Learn why Camille is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.

Rahul Vohra, Founder and CEO of Superhuman, puts his stake in the ground that game design philosophy is integral for building B2B products.

Learn the differences between gamification and game design (the gap between them is huge), the scientifically-backed reason why Superhuman sometimes purposefully makes email harder, and more.

Brandon Chu, VP Product GM of Platform at Shopify, built his own flavor of product management.

Learn how he thinks about the strategic benefits of building a platform, what Shopify’s underlying product philosophy is, how they think about competing with applications built on their platform and more.

Leela Srinivasan, SurveyMonkeys CMO, is no stranger to experimenting with marketing tactics to get products into the hands of users. Learn how SurveyMonkey made the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.

Fareed Mosavat, Director of Product at Slack, joins us for a second appearance on BUILD.

Learn how Slack’s product teams handle product prioritization at scale, what Fareed thinks about giving product teams a revenue quota, and what he means when he talks about ‘zone-era defense’.

pWhile Season 7 has come to a close, we’re back with a special bonus episode! When businesses are building out their product-led strategy, when and how does marketing come into play? OV Partner, Devon McDonald, sat down with Helen Min, former Head of Marketing at Plaid, live at INBOUND to discuss this question and the importance of investing in marketing (particularly product marketing) early on in a business’ journey. Helen also touches upon marketing to developers (hint: invest in your community) and the best advice she’s received from mentors./p

pThe final episode of Season 7 features Tope Awotona, Founder CEO of Calendly. He shares how they balance feedback with such an expansive user base, why he felt like he had an unfair advantage in the scheduling space and why they provide support even for free users./p

pThis episode features Vlad Magdalin, Co-founder CEO of Webflow, a business that took four tries to get off the ground. Find out how they think about creating a product thats applicable to as many people as possible and why adding incremental value is more important than shipping a perfect product./p

pAbhinav Asthana is the Co-founder CEO of Postman, a collaborative environment for API development that has scaled to more than 7 million users. Abhinav shares how they balance empathy and data, and how a product led growth approach leads to fundamentally better products./p