Build Your Business 6 Pack

Indecision is a Safety Thing

Choosing to stay in confusion protects you.

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But in order to break free from the ruts and find success, we must confront our discomfort head-on.

Feeling stuck and unfulfilled in your business?

In this episode of the Build Your Business 6 Pack podcast, we dive deep into the reasons why indecision holds us back from making the necessary decisions that can lead to growth and transformation.

Key Points:

1. The safety of indecision: We often choose to stay in confusion because it feels safe. By not making a decision, we avoid taking action and therefore shield ourselves from potential discomfort or failure.
2. The weight of stories and beliefs: Staying in indecision reinforces the negative stories we tell ourselves. By not committing to a clear path, we add weight to the narratives of "nothing works" or "I'm back at the same place again."
3. The exhausting cycle: Indecision drains us mentally, physically, emotionally, and spiritually. The constant what-ifs and lack of forward movement create a state of perpetual exhaustion and limited visibility.

Closing the doors and taking action: Making a decision allows us to close all the metaphorical doors and move forward with vision, momentum, and energy. It is only through commitment that we can truly tap into our potential and achieve results.

Action Steps:

1. Identify your fears and desired outcomes: Explore what you're afraid of or the outcomes you're trying to avoid by not making a decision. Dig deep to uncover any hidden fears or underlying emotions.
2. Recognize the associated emotions: Take note of the emotions you don't want to feel that are connected to the potential outcomes. Acknowledge how these emotions may be holding you back
3. Evaluate the current state: Reflect on why sticking with these emotions and avoiding decision-making is potentially worse than the discomfort you're experiencing now. Understand that staying in indecision only magnifies your current struggles.

Make the decision:

Armed with a clear understanding of your fears, associated emotions, and the consequences of staying in indecision, make the choice to move forward. Embrace the energy and momentum that comes with taking action.Remember, indecision may feel safe, but it ultimately hinders your growth and success.

Break free from the cycle of confusion and embrace the power of decision-making. Listen to the full episode for more insights and start your journey towards a business breakthrough today."Indecision is safe. Choosing to stay in confusion protects you. But in order to break free from the ruts and find success, we must confront our discomfort head-on."

Today, we're diving deep into the mindset of success and questioning everything you thought you knew. It's time to challenge the status quo and step into your own power.

You've probably heard countless times about the power of morning routines, evening rituals, and meticulous planning. But here's the thing - are you using all this knowledge against yourself? Are you stuck in the comparison trap, thinking your business isn't growing because you don't tick every single box on the "success checklist"?

Well, my friend, it's time to break free from that limited thinking.

Let me introduce you to Sarah Blakely, the unstoppable force behind Spanx. She defied industry norms and achieved remarkable success by doing things her own way. And guess what? You can too! You don't have to follow the same routines or habits as everyone else to make it big in business.

Success comes in many shapes and sizes, and there's no one-size-fits-all approach.Now, don't get me wrong. I'm a certified high-performance coach, and I know that certain scientifically proven habits can enhance your chances of success. But here's the kicker – there are plenty of successful people out there who don't adhere to any of these habits. It's all about finding what works for YOU.

In this episode, we're breaking down the myths and misconceptions surrounding success. I'll share some actionable steps at the end to help you navigate this journey, but first, let's focus on what truly matters – your energy, motivation, vibrancy, belief, and faith in yourself.

Building a thriving business is a multifaceted process. It's not just about business strategy; it's about crafting a personal strategy that aligns with your values and aspirations.If you're feeling stuck and unable to see the results you desire, it's time to shake things up.

Take my Business Breakthrough Quiz to identify your biggest business block and receive actionable steps for improvement. 

Anxiety getting the best of you? We've got your back. From breath work and meditation to cutting back on social media and embracing the great outdoors, we'll discuss valuable tools to manage anxiety and improve your mental well-being.

You know, as small business owners, we tend to be our harshest critics. We beat ourselves up for not doing enough, constantly feeling overwhelmed. But here's a radical idea – what if we chose to do less, but do it better? It's all about quality over quantity, my friend.

To truly unlock your full potential, you need support, better sleep, proper nutrition, positive thoughts, fresh air, and movement. Trust me, these small changes can make a massive difference in your energy and clarity. I've personally experienced it myself, and I can't wait to share my journey with you.Remember, success isn't just about tangible results. It's also about your emotional well-being and overall happiness.

Take a step back and evaluate where you can make positive changes in your business and lifestyle. Are you addressing your anxiety levels? Are you creating a productive and energized environment? Are you identifying the underlying reasons behind procrastination?

By shifting your mindset, embodying the identity of a successful entrepreneur, and taking inspired action, you can overcome any obstacle in your path. Success is an internal state, a belief, and a program embedded in your being. It's time to rewrite your story, my friend.

Join me in this empowering episode as we challenge the norms, defy expectations, and embrace a whole new perspective on success. Remember, you have the power to create your own definition of success. Let's build our business 6 packs together!And if you want even more clarity on this topic, don't forget to check out episode 179-185 for an extra dose of inspiration.Until next time, stay fierce, stay focused, and keep building your empire, one step at a time!

"Success is an internal state, belief, and program – not an external process."

Welcome back to another powerful episode of Build Your Business 6 Pack!

Join my next free, live training on Wed 16th at 7pm GMT

I'm Louise Cartwright, and today we're diving deep into the incredible journey of business breakthroughs and the pivotal perspective shifts that can take your business to the next level. 

Get ready to bridge the gap between strategies and results with me!"

In this episode, I explore the three perspective shifts that will empower you to achieve that long-awaited business breakthrough.

I start by debunking the belief that success solely lies on the other side of the bridge. In reality, you are the creator of your own success, and it's about understanding what that breakthrough looks like for you.

As small business owners, we often find ourselves caught in a frustrating loop of knowing what we need to do but struggling to take consistent action. We'll uncover how aligning our actions with the unique seasons we're in can create powerful momentum and drive significant growth.

One of the key philosophies I explore is the transformative power of clarity. By reflecting on our current results and identifying the actions and mindset that led to them, we can consciously choose who we need to be in order to achieve different and desired outcomes. 

 "Choose three words that define your desired identity and live by them."

These words will shape your mindset, narrative, and approach to challenges, generating immediate and powerful change.

Another essential perspective shift we dive into is the importance of being fully present and self-supportive. By embracing commitment and staying bold, courageous, self-loving, present, decisive, and focused, we can amplify our actions and take decisive steps towards our business goals.

Remember, "There is always a bridge between where you are and where you want to be."

The key is to recognize that your unique circumstances and challenges require a customized approach. Trying to execute like someone else can only lead to frustration and unfulfilled goals.So, grab a pen and paper, because I'm sharing an easy exercise that will help you lay the foundation for your next business breakthrough.

Discover the power of words as you choose and embrace those that define your desired identity. Live by them, and watch as your actions, self-talk, and results align with your biggest aspirations.If you're craving immediate results, make sure to sign up for our free training, where I unveil five powerful philosophies that will create an instant impact in your business.

Clarity is just the beginning.

Remember, the bridge to your business breakthrough is just a perspective shift away. Until next time, keep building your business 6-pack!

Welcome back to the Build Your Business 6 Pack podcast! 

JOIN MY NEXT, LIVE FREE TRAINING ON 16TH AUG'23 AT 7PM GMT

I'm your host, Louise Cartwright, and today we are diving deep into the powerful connection between your thought patterns and your business results. Get ready to master your mindset for lasting success!

Have you ever found yourself taking action and trying new things, but still not seeing the results you desire? Well, my friend, it's time to shift your focus from just taking action to also examining your thought patterns.

Your thoughts have a direct impact on creating your reality. They shape your actions, your beliefs, and ultimately, your results. So, it's time to take control of your thoughts and harness their incredible power!

In this episode, we'll explore the difference between those who act with belief and certainty versus those who act in frustration and blind hope. We'll also dive into the challenge of staying in a positive state, and I'll share a personal story of my struggles with body image and how I overcame them.

But that's not all! We have bonus episodes that provide even more information and action steps to support your journey towards lasting success. Listen to those at the link below

Ep#180 Change Your Story, NOT Your Strategy

Ep#185 Why You Must Change The Energetic Signature of Your Business

Do you ever feel like your efforts aren't paying off?

It's important to remember that our beliefs and expectations define our results. And when you think negatively and believe it's hard, you'll likely attract more negative results into your business. But don't worry, my friend! It's time to break free from this cycle.

I encourage you to take repeated action, but with a twist. Create mental space before taking action and set yourself up for success with positive thoughts and frequencies. It may feel challenging at first, but the rewards will be worth it!

To help you on your journey, we have a business breakthrough quiz available - take it now.

This quiz will provide you with personalized steps to achieve your own business breakthrough. And as a bonus, we'll send you follow-up emails with additional resources to support your success. So make sure to take advantage of these opportunities!

Remember, the next business breakthrough is not just about acquiring new clients or hitting a specific monetary goal. It's about developing a new program, a new way of thinking that will elevate your business to the next level.

It's time to create a new program that aligns with the success you desire.Don't just focus on external achievements. Imagine yourself operating at a different frequency, achieving continuous breakthroughs.

It's time to hold the right program in your mind and create the results you crave. And when it comes to interpreting your business results, remember that they are just data. Don't take them personally. Instead, view them as valuable information to guide you towards your next breakthrough.

Your beliefs and expectations are powerful. They shape your decisions, your actions, and ultimately, your results. So, let's harness the power of positive self-talk and align our thoughts with the success we desire.

As you take action, be mindful of how your thoughts influence your decisions and actions. Don't let limiting beliefs hold you back. Embrace the possibility of making it work for you and let go of fears and doubts.

Remember, thoughts alone do not determine your results. But when you align your thoughts with positive frequencies and take inspired action, you'll witness the incredible transformation that awaits you.

Stay tuned for our next episode, where we'll delve even deeper into unlocking your business potential. Until then, keep building your business 6 pack and keep believing in the power of your thoughts!

Welcome to another empowering episode of Build Your Business 6 Pack!

JOIN MY NEXT LIVE, FREE TRAINING ON WED 16TH AUG'23 AT 7PM GMT

I'm Louise Cartwright, your guide as we dive deep into transforming our mindset around money and unlocking the true potential of our businesses.

Today, we're going to reframe our relationship with money and explore how it can empower our business growth.

In this episode, we challenge the conventional wisdom and shed light on the power dynamics between money and value.

We'll explore the significance of pricing, its impact on potential customers, and how understanding their concerns can lead to greater success.

We'll dive into the belief that high prices always equate to value, and offer personal experiences that challenge this notion.

Money carries a heavy emotional weight, and we'll explore how our thoughts and beliefs about money can shape our interactions with clients.

We'll question these beliefs and offer strategies to create a sense of certainty and sufficiency in our products or services, breaking through the limiting beliefs that hold us back.

Throughout the episode, we'll share thought-provoking stories, anecdotes, and examples that challenge conventional wisdom. From billionaires who still feel they don't have enough, to individuals who find resourcefulness despite limited financial means, we'll examine the power dynamics at play and how they affect our own beliefs.

"The relationship between money and value is often distorted. Let's challenge the big lie and redefine our own definitions."

We'll dive into the concept that money is neutral, and it's our thoughts and beliefs that give it meaning. By shifting our mindset and consciously changing our thoughts and feelings, we can bring about the desired change in our financial lives.

But that's not all! We have three powerful suggestions related to pricing that will transform the way you approach your business. We'll explore the importance of not having prices on your website, offering customers more control and choice. We'll also reflect on how our business income reflects on us personally, and whether it truly benefits us or hinders our growth."Your business income is a reflection of your value.

Let's redefine what it means and claim our true worth."Finally, we'll discuss the importance of determining the best length of time for our clients' programs or services, based on what will provide the most transformative experience. It's not just about what's easy to sell or what the client may pay for, but about delivering real value and impacting lives.

Join me on this empowering journey as we reframe our relationship with money and take our businesses to new heights! Remember, the power lies within us, and by embracing the true potential of money, we can create unstoppable growth.Stay tuned for another inspiring episode of Build Your Business 6 Pack, where we'll continue to empower and educate entrepreneurs like you. Let's build businesses that thrive and make a lasting impact. Remember, your success is within reach!"Unlock the true potential of your business by reframing your relationship with money. Let's build an empire rooted in abundance and prosperity!"

Take the Business Breakthrough Quiz Now 

Anytime you see what looks like a breakthrough, it is always the end result of a long series of little things done consistently over time - Jeff Olsen, The Slight Edge

This is where we talk about perhaps the most damaging conditioning of all. The microwave culture, where your senses are being bombarded with enticing messages of quick results, where quantum leaps and life changing breakthroughs are just the other side of that download programme or certificate.

And worse than that, the pictures and the copy let you believe that it's going to be so easy, way easier than what you're already doing. In this final bonus episode, I'm telling you the very unsexy truth about breakthroughs.

So if you don't want to hear the truth and you want to continue on the treadmill of buying, doing and trying more things without getting any different results, you can totally switch off now.

But if you're with me and you're ready to commit to your breakthrough no matter what, grab your drink of choice pen and paper and let's go.

Over these last six episodes, I've introduced you to the three pillars of my signature coaching programme. Build Your Business 6 Pack

Brain and Mind

Body and Energy

High Performance Coaching and Strategy.

Then I gave you the first two essential components that will 100% create your next business breakthrough.

Number one was finding your potholes. It's about discovering why you're not doing the things that you know you need to be doing. And problem solve. There with the start before the start mentality, setting yourself up for success. Don't just start the action.

Number two was being before doing. Everyone can be given a proven strategy for success, and yet 95% of those people won't succeed because of who they choose to be. You must choose conscious creation versus conditioning. You must understand the different energetic signature that comes from the thoughts that you're holding about the action you're about to do and the result that you expect to happen.

So now you have your plan. You know who you need to be, and this final component is where you put it all together. So, are you ready for this big reveal? Let's have little pretend jum roll here.

Sweat the small stuff.

Yes, I want you to sweat the small stuff. Here's five very unsexy things that you don't want to but need to hear.

1. Give almost all of your intention to the daily, often repetitive actions that yield no visible result, day in, day out.
2. Focus on the process and not the prize.
3. Either stop expecting to feel happy and excited and in flow about it all, or choose thoughts that let you feel all of these things despite the monotony and the lack of evidence of success.
4. There are going to be times when you don't want to, but you're going to have to anyway.
5. You're going to have to stop committing to comfort somewhere. And here's the real kick in the pants.

The solution is super simple. The application is hard

Especially at the beginning, when you're challenging decades of conditioning, when your brain is fighting for safety, when your nervous system is on red alert, when you're desperate to see evidence it's working and you don't.

And that's where the 95% quit. And this, right now, is where you get to decide, what percentile do you want to stay in? This is where if you choose the 5%, you problem solve for your potholes. You decide who you need to be, practise the thoughts and behaviours accordingly. And number three, you sweat the small stuff and stay focused on the tiny steps daily that will guarantee your results. Stay in your lane, stop clicking on shiny objects on social media. Practise thoughts that what you're doing right now is more than enough. Have faith that evidence is being created and you will see it in your reality if you don't quit.

And just to kind of give you some evidence of that, I want to share a story of a client I'm working with right now. And she recently said to me in the last couple of weeks, she's like, well, a few months ago, she bought this skirt from a thrift store and she hadn't been allowed to try it on. She got it home and it was a bit too tight, it didn't really fit properly. And she just said to me, I actually tried it on yesterday and it's actually now too big. She said, But I don't feel like I've done anything like big. I haven't changed anything massively to create that.

And I said, well, hang on a minute. What about the fact for the last two and a half months you've committed to stretching and meditating every morning? You've been practising self love and letting go of the weight of opinions of what you think other people think. You've chosen to be more intentional with your food choices. As many times as you can, you've chosen to move more. And the result is that without too much discomfort, the skirt that was too tight is now too big.

And it comes back to this very simple message. It is the small, seemingly inconsequential daily actions that make the biggest difference. That is like a paraphrasing from the book, The Slight Edge, which, as you may now have realised, is a phenomenal book.

So how do you create this slight edge for yourself?

It's really very simple. You take a look at your desired outcome, you identify all the steps you could take to get there and you pick those with the highest chance of you cultivating consistency and you commit to doing them. So, as you know, I like to give you some kind of example.

So let's just for now, just go with a weight loss example, because it's super easy to create, right? So the outcome is you want to lose 15 pounds. What you could do is you could consume 1500 calories a day. You could count your macros, you could swap your cereal and toast for a loaded protein shake. You could walk 10,000 steps a day, get a personal trainer, hit the gym five times a week.

What you could do, but maybe haven't considered also doing, is getting more sleep, reducing your stress intermittent fast.

But what I want you to do is to choose something where you can choose consistency over intensity. You can change the intensity later as you gain momentum and results. But in the beginning, go for consistency. Start small and stay with it. Do it all and you trip and fall, right? So start small and give yourself the opportunity to succeed. Do not get sucked into it has to be big actions every day. That's what keeps people failing.

So you may choose, you know what, okay, I'm going to change my breakfast choice and go for the protein shake. I'm going to hit 10,000 steps a day and I'm going to go to bed 1 hour earlier. You could even pick two of those and you would still get results.

Track your results weekly and don't consider changing the process for at least 30 days unless you genuinely want to. Because you feel good, never change it because you feel like you're not doing enough or that you're in from a space of lack. Only then do you add on.

So let's give this as in a business example. Say for instance, you want to double your income. So what you could do? You could post more on social media. You could grow your email list, start a podcast, start to network, launch a new programme, raise your rates, start paying for marketing, hire a salesperson, create another lead magnet, do a free training, do a webinar.

But what you do is for three months you choose to focus on building your podcast audience. You do that by sharing on just two social media platforms every day with links to your podcast. The podcast has one very simple call to action which invites your listeners to your email list with something of value. And then you nurture those new subscribers with an email sequence and offer. And that's it.

That's all you do for three months, over and over and over again. And now you can see how starting before the start works because you could say, okay, I want to grow my email list. What do I need to have in place for me to be able to do that?

Business Brekthrough Exercise #7

Write down your goal or your goals.

Remember that building your business six pack is a holistic approach. So you might want to also have a goal that supports your business. Something that's maybe fitness or emotional. So for me right now, I'm on a big health drive. I want to be the strongest I've ever been. I'm in perimenopause right? I want to lose some body fat, I want to get strong, I want to get more sleep, I want to cut back on my alcohol. All of those things and all of those things are benefiting my business because of, number one, who I'm becoming to commit to those things, but who I'm becoming because of the results of committing to those things.

Right? So think outside the box.

Write down all the steps that you could do,

Choose what you will do and then get accountable.

Simply get a tick sheet, get a piece of paper, write it down. You don't even need to put it on a computer. These are the things I'm going to do. I'm going to exercise three times a week, I'm going to swap out my breakfast and I'm going to drink two litres of water. And every day that you do it, you just put a little tick in the chart. It can be that simple.

Notice again that the application isn't about adding more to your to do list.

It's about changing what you're doing. It's about changing who you're being while you're doing and it's about being part of the bigger picture. It's about being part of and involved in that process. There are a couple of other resources that I highly recommend.

Books

The Slight Edge, which is for me a game changing book.

Atomic Habits

The twelve week year. What I like about the Twelve Week Year is it helps you to identify those things that you're going to do and put them into a simple way to execute and what to say when you talk to yourself.

Ted Talks - that will really help your brain to understand that the priority should be on the process and not the prize. Keep your focus on the process and not the prize, because then you'll remember that what you're doing is the little steps every day that are going to make the difference. It's the little steps that create the big outcome. And when you stay focused on the outcome, you forget that. You miss a step, you miss the outcome. You've got to focus on that.

If want to achieve your goals, don't focus on them (10 mins)

Achieving big goals with small steps (16 mins)

Now you have EVERYTHING in this 7 short episodes which you can listen to in just over an hour.

You have got the tools, you've got the breakthrough quiz, you've got worksheets, you have the Time Line Therapy Audio and the Anchoring video, to rewire your subconscius mind and shift your state.

You have enough right now to create your next business breakthrough.

That's all I wanted for you from this series. But if you have loved it, please make sure you leave me a review. Please do share these episodes on social media and just keep doing what you're doing. Keep doing these fundamental things inside these seven podcast episodes and you will guarantee your own success. Thanks for listening and I'll see you again in the next episode of the Build Your Business Six Pack podcast.

Care what you think, because what you think, multiplied by action plus time, will create what you get. Jeff Olsen, The Slight Edge

You are a product of your conditioning until you decide to be a creation of your consciousness.

I think it was my NLP teacher that said that and it was really life changing. Now, just in case you're not familiar with the concept of conditioning and consciousness, although if you're listening to me I'm sure you are, and certainly if you've listened to the previous episodes in this bonus series, you will be. But let me just explain it again in a very simple way.

For most people, everything that they are, their beliefs, values, motivations, expectations, that's all been programmed during childhood, during the age when we are a walking computer, receiving data through our senses, which is filtered and filed, becoming our model of the world. Now, for people like you and I, we have all probably at some point come to realise that we want a different outcome in our life, a different outcome to what's being programmed. Or we've come and or we've come face to face with limiting beliefs about our abilities and our expectations.

And therefore we know that we can consciously choose new thoughts and values and motivations to create the life that we desire.

If the process is as easy as it sounds, why will 95% of the people not succeed at change? Well, I'm going to show you another reason why and give you another very simple concept to help you achieve your business breakthrough.

So we were on the penultimate episode in this bonus series of seven, where we've gone through ways to help you self identify where your biggest business block is and helping you to create that business breakthrough. I hope by now you have most definitely gone and taken the Business Breakthrough Quiz, where you can find out specifically where you're blocked and what you need to create a breakthrough. Getting your own reports into your email box and also getting that follow up sequence just to help you with some more tips and tools. Now, we talked in the previous episode or in one of the previous episodes about some of the reasons why it's so hard for us to make the change and why people don't do it.

And I'm going to give you a different spin on this today. So this is the second pillar in the fundamental philosophies ways of thinking, ways of being, that will guarantee, no kidding, will guarantee your business success.

I want to start with a few statements and I want you to just notice your immediate reaction to them, your thoughts and your feelings to them. And if you're able to just quickly jot a couple of words down.

1. Money is the easiest thing to make.
2. There are 20 new clients waiting to pay you right now.
3. You know exactly how to get your next income level in your business.
4. Social media is a really fun way to find new clients.
5. Your thoughts create your reality.

How did those statements make you feel? Did you feel excited? Empowered? Or do you feel like your reality feels the total opposite of those statements?

 And let me ask you this. If you did hold those thoughts as true in your mind, if you did believe that money was easy to make and there were clients literally waiting outside the door with money in their hand and your business breakthrough were just around the corner, how would you show up differently every day in your business? How would you feel different? What actions would you take or what actions would you stop doing? How much more engaged would you be with your business?

That's exactly the point of this episode. The second pillar that guarantees your business success is when you choose the be before the do, when you learn and commit to being the person you need to be so you can do the things that you need to do and have the results that you want to have.

Now, I know from experience that there's going to be plenty of you out there now, poo pooing this or thinking, it's a nice concept, but and that's exactly why 95% of people won't succeed in creating their dreams. They'll go back to the limiting programme, they'll keep doing more of the same thing, expecting a different result, because that's what your brain wants you to do. And because they're holding back or backing down from their dreams, somewhere in their brain, somewhere in their thoughts and their identity, they're backing down.

They're not willing to practise the new thoughts that will support the necessary actions to generate the desired result. And it comes down to that word, practice. If I said to you, you can have these thoughts tomorrow, just hold these thoughts tomorrow, take action from these thoughts tomorrow and the day after that, you'll have your business breakthrough. You'd be on it like a rocket, right?

But it doesn't happen as quickly as that. Well, sometimes things can happen, but it's a practice. You've had decades of programming and we've already talked in a previous session. How do we create a new belief, a thought on repeat? It happens quicker when we have the thought and we cement it in with new action over time. But you have to be willing to practise.

So I want you to hold in your mind right now, how much do you want to change and what are you prepared to do to make that happen?

A quick overview.  I've shared with you that if you don't have the programme, you won't make it a reality. That thoughts are a creative frequency and the frequency that you adopt the most is what you're seeing reflected in your reality that you can't get different unless you do different. So I want to give some evidence to your brain right now that how you are being is way more important, particularly at this stage, than what you are doing.

J. K. Rowling. She was a broke single parent. She worked and she continued to write for 6 hours every day. She was turned down by twelve publishing houses. Big mistake there. Before Harry Potter was born

Donald Fisher and his wife set up a clothing store in 1969 with no previous retail experience whatsoever. That store is Gap.

Colonel Sanders had his secret recipe for KFC rejected a 1009 times before someone finally accepted it and he finally franchised KFC In 1962

Oprah Winfrey was brought up by a teenage single mother and in extreme poverty. She was sexually assaulted by family members, had a baby age 14 and that baby died shortly after. And as of 2020 she was worth 2.6 billion and went on to found the Oprah Winfrey Network.

How did these people navigate all the challenges to continue pursuing a better life and creating the life of their dreams? It was their attitude.

They decided who to be. They were committed to different. They held belief in themselves. They were not a prisoner of their conditioning or their past experiences. Rather they are a curator or they were, for those are no longer here of their thoughts and a creator of their reality. This goes back to the very beginning episode when I said it is your attitude, not your aptitude that determines your altitude.

And I want to think about just an attitude being I'm going to just keep trying the same thing over and over and over again and just pray to God that something different changes. This is where Courage 101 starts. Right now I'm willing to do something that you're not necessarily going to get a response for straight away, but we'll talk about more about that later.

So your business breakthrough is demanding from you, demanding from you right now, that you prioritise your thought work, that you create the necessary attitude and that you use your mind to rewrite unhelpful and outdated programmes of limitation. Before I share with you today's application exercise, let me tell you what it is not.

This is not positive thinking. Some things are going to be shit. That's life. You don't need to sugarcoat it. But you do need to get resourceful in your brain. Resourceful means that you can and you will take action no matter what.

This is also not about things always feeling easy or in flow. Things will still feel challenging and hard and maybe sometimes impossible. But the thoughts you choose to think will keep you in courageous motion.

Finally, this is not about endlessly reciting affirmations and looking at pretty pictures on your vision boards. This is about intentional creation of a thought practise from which you act.

Business Breakthrough Exercise #6

It sort of ties back to your potholes. Noticing the thoughts that you have had hitting the same potholes over and over again. Quitting the promises that you make to yourself and notice the thoughts that you have, that you have doing the same things in your business and expecting a different result. Notice the thoughts that make you feel bad inside your business. And when you have that list, take ownership of the result that they are creating. Take ownership of the results that you don't want. That's step number one.

Number two is now about starting to curate a list of thoughts that are more resourceful. What thoughts about you, your potential clients, money, success, your method of transformation, your service, your product. Which thoughts would be more beneficial? Which thoughts? And this is the really important part. This is a step on from when we talked about this before, will foster empowering feelings, feelings of courage, commitment, determination, faith.

And just notice, like I said, it's a thought at the moment versus a belief. The belief will be a byproduct of the practise of the thought. And when you practise those thoughts, what action will you be willing to start or stop? Actions that you can see will create a different result. Stop the procrastinating.

Start time blocking. Stop binge watching Netflix. Start in person networking. Stop undercharging. Start working out in the morning. Stop signing up for all the free stuff. Start your thought practise. This is a practise.

It will not happen overnight. But your success won't happen at all without it.

So this is all about the be before the do. Stop getting caught up in doing more. Stop getting caught up in trying more things. Stop getting caught up in the belief that hard work is where the results are at. You already have evidence that those things aren't true because you are not where you want to be.

So this is another layer deeper and another layer broader to when I just said to you take some thoughts and act from those. This is about teaching you that who you are being amplifies infinitely the impact of your action. When you take action.

Let's just say, for instance, you're sending out an email to your list and you're doing it in a rush, and it's a sales email saying you want people to buy. And you're like, no one's going to buy. No one ever buys. No one clicks on my staff. And you write an email from that place.

It's a completely different energetic signature that you're leaving on. That from when you've spent some time in a thought practise curating that what you have is worthwhile. You can help somebody, you expect somebody to click on the link that there are a queue of people waiting for you and you send that email from that energy, can you see the difference?

And can you see now that there are a bajillion, small business owners taking exactly the same action and just a handful of them getting the results that they want? This is all to do with their energy, their attitude, the thoughts that they're holding, the frequency that they're creating and the person that they are being. So, like I said before, this isn't adding tonnes onto your day. Five minutes in the morning, use this with your anchoring techniques. We've already done. You've got a double whammy right there. The anchoring and the thought practise, because actually, the more you have the thought practise, you're naturally using an anchoring technique.

Remember, take the Business Breakthrough Quiz and be sure that you've listened to the previous 5 short episodes in this bonus series. Then, get hydrated and refreshed, because we're about to hit the final episode in this bonus series of the Build Your Business 6 Pack. See you over there.

It's easy to be excited and motivated at the start, isn't it? It's fun to play and daydream about what you might do, but the minute you decide to start, your brain is going to kick back.

We are now on episode number five in this bonus series and I'm going to introduce you now to three things. Three elements, three foundational philosophies, if you like that. I know when you put these in place into your business, you will have a business breakthrough.

The really good news about this is it's not so much about lots of things to do, it's much more about ways of thinking or ways of being. So don't freak out that I'm going to add more to your to do list. There will be an application exercise in each, but it's like something that you're going to just do inside the life that you already have. So just take a listen and it'll become very apparent as we go through.

Your Business Headlock 

So in today's episode, I want to talk to you about what exactly that kickback looks like, why it's holding you in a business headlock and what you can do so you can create your business breakthrough.

I call it PLANNING FOR FAILURE

Before we go in to this very powerful foundational piece, I want to remind you we are going from AHA to application or AHA to action in the shortest time possible.

Now, the basis of this episode is that my belief is that most people know what to do. What they don't know, what they don't understand is why they don't do it consistently and why what they tend to do is to look for more things to do and buy more things to do and they end up with more things that they're not doing. Does any of that sound like you? I know I have definitely been there. And the problem is that once we get into that space where we're trying more things, not doing those things consistently either end up with a laptop full of downloads and offers and freebies and courses that are just gathering dust, we now activate more blame, more shame and more judgement.

From an energetic standpoint, it kind of robs us of our power energy in our solar plexus and just activates more shame. So we've got more stuff to do, we've got more feeling bad because you're not doing it. You've got more overwhelmed because of all the things that you're not doing that are taking up massive space in your brain and energy systems. More searching for the answer and nothing changes. So let me tell you what the answer is.

You need to find your potholes.

When you take the time to look back before you start moving forward, you're going to be able to fully identify and problem solve for all the reasons you haven't committed to your business fully before. Now, of course, in the last episode where we talked about the three pains that we're all trying to avoid, you can bring that into here.

I'm giving you a different perspective as well. A different perspective which means you're going to consciously make better choices and consciously choose to use your mind to direct your programmed brain. Okay?

When you do the looking back and you find your potholes, you're going to find all the reasons why you buy courses and don't finish them, or maybe you don't even start them. All the reasons why you grab every freebie and every download and the seven steps to all the reasons why you can't avoid that next shiny object. And the FOMO, all the reasons why you literally put everything and everyone else a higher priority than your business success. All the reasons why you keep being in the same place. And this philosophy that I have of finding your potholes is exactly the same reason that you use Google Maps or Waze before you head out on a trip. You want to know where there's been an accident or where there's roadworks or diversions so you can have the quickest and easiest route to your destination.

Let me ask you this.

What would happen for your business in the next three months if you honoured it in the same way as a journey? If you took some time to find your potholes and either plan your journey around them or filled them in and went over them?

And are you willing to plan for failure so that you don't quit on yourself again? Please tell me. The answer is yes. Right? And it really is very simple. So, number one, I want you to think of potholes. They're weakened parts of the road that can cause potential damage to car tires, right? We've all done that. And they get strengthened.

They get strengthened by getting weaker. The more times they're hit your potholes are the thoughts and behaviours that keep you hitting that stop part when you get to your desired sorry. That stop you getting your desired result. And the more times you hit them, the more you strengthen them. So when you keep hitting your plot holes, I want you to imagine it as you're strengthening your limiting programme in your brain. So you need to go on this backward journey. You have to identify the goals you've been working towards for six months or more with zero progress and identify the thought and behaviour traps that you keep falling into. Right? So as an example, I was talking with a client this week and when we talked about she has like this sort of three month commitment window and she just kind of like falls off and she stops doing stuff.

So we talked about that. I said, what happens then? Tell me more about what you start to think. And she says, well, it's not as exciting anymore. It's a little bit more boring. I'm not seeing an instant result or I'm not getting that instant reward and I feel demotivated. And then I feel to myself, I can't be bothered. And so she said, so then I'll skip a day and I'll tell myself I'll do double tomorrow, only when tomorrow comes and I've got to do double the thing, it feels so overwhelming that I don't do that either. And then it rolls in, day three, day four, day five, and then that feels so overwhelming

that in the end, it's just easier to quit.

So the result that she has from running that model is that she's got this three month commitment window. So, simply put, when we look at her potholes, we're noticing your pattern, your model of quitting on your promise. That's the problem found now for the solution. And the solution kind of comes in two parts. It's having to practise the new thoughts and behaviours. Now, we've already addressed this in number two, but now I'm giving you context. Like, how can you actually find the problem and then use the exercise in episode number two to give you that solution? You have to practise these new thoughts and behaviours. Go back to those first four episodes in the series to remind yourself why this is the foundation of your success.

If you think this is boring, you could choose to think, well, boredom is actually part of mastery and I'm really excited to master this. If you find yourself choosing distraction, you must choose focus. And that might look like time blocking, working in a different location, just choosing one project.

You can't get a different result if you keep doing the same thing, no matter how many justified excuses your brain keeps offering you.

Because you remember, your brain is biassed for safety. Growing a business does not feel safe for most of us at any point, right? So I class this one as filling the potholes. We notice the potholes, we fill them with something more resourceful, more action orientated, more new, and then we go over the potholes. We don't have to keep going around them anymore and making the road strong again.

And then finally I talk about starting before the right, this is another important part. So when you think about starting before the start, if all you're thinking about is laying on your sunbed in the Maldives, then you're not planning for the possible roadworks on the way to the airport, or how to pack everything you want in your suitcase without going over the weight limit because you're just focused on the end.

Let me give you another super example of this that I used to see a lot when I was a personal trainer. So it's Sunday night and you're telling yourself, right, this is it. I'm 100% going to start my fitness and fat loss journey. Tomorrow Monday. This is it. Last time.

Definitely going to do it. And you wake up Monday morning to find that you've only got Cocoa Pops in the cupboard for breakfast, your sports bra and trainers are positively prehistoric and that you've forgotten that your kids have a party to go to tonight. So your gym session is out in the window.

Now you're telling yourself, great, I've already fallen. First hurdle and I've fallen. You know what? And I can't start Tuesday because no one starts anything on a Tuesday. I'm going to wait till next week. And so the cycle begins again.

You have to set yourself up for success by starting before the start.

What needs to be in place that you have the best chance of succeeding?

So let's finish off with an example inside your business. Let's say you decide to create and sell a course that's on your to do list for this week. And one of some of the things you might want to have in place or plan for before you start, are things like knowing where you're going to host the course, a clear definition of who you're serving with the course, exactly how this course is going to help them. The social media platforms that you're going to market on, the branding that you're going to use, the non negotiable launch date, the execution plan. By working back from that launch date, the follow up email sequence, start before the start, means that you're thinking about the bigger picture. You're making that roadmap.

And this directive thinking is incredibly powerful for your brain as well as for your courage, because you know exactly what you're doing. You've already seen the potholes. You see where you failed before. You've problem solved for that and you're starting before the start. You're literally setting yourself up for success.

Business Breakthrough Exercise #5

How you start is how you continue.

So when you take the time to work out what has to be different, you can and you will create different results. So here's what you've got to do.

1. Find your potholes for the goals you've been working on for six months or more with no progress, and problem solve for those before you continue. What do you tell yourself that makes you feel bad, that stops you taking the action that you need to do? And what are you going to do differently? How are you going to think differently
2. Start before the start. What else can you do to set yourself up? Where do you make plans and give yourself a window to get something done and then realise there's 20 other things that have to happen before you can even do that? But because you didn't do the bigger thing, you're telling yourself you failed again, right? What has to happen to set yourself up for success?

This is probably the only pillar out of the three that has got you to do a relative amount of work. But you've already started by looking at the thoughts that you need and want to hold to create different action. Think bigger picture. Because your business isn't just your business. Your business is an expression of you. Your best business demands the best you.

And when you think bigger picture and how your business can be elevated by other sort of supportive habits and rituals and thoughts, you will succeed, my friends. You will succeed. So that's all the application is. Find your potholes, start before the start, and then get yourself ready for foundational pillar number two. You are going to love it. I'll see you there's.

If you want a new outcome, you will have to break the habit of being yourself and reinvent a new self - Joe Dispenza 

This speaks perfectly to the fact that your business breakthrough is not on the other side of a new strategy, but on the other side of a new you.

And you have already begun this process. You've gotten clarity from the workbook. You've started to repeat and act from higher level resourceful thoughts in the self Talk makeover.  You've installed a new Power Point and have anchoring techniques to change your state at any time. ALL of these tools are changing your programming, creating a new you and creating a new last act. Rewriting that final script that your brain had as a limiting programme.

Why Will 95% Fail?

The reason that 95% of people will fail to achieve their breakthrough and create the life that they want to live versus the one they've been conditioned to believe is available can be summed up in one word commitment.

And it's not that they're not committed, but rather what they are choosing to be committed to. Because we are all committed to something. We all have a strategy for commitment. But maybe you've got to look at whether you're committed to comfort or growth, certainty or change, fast food or fresh food, old stories or new creations, limitation or abundance, working out or the remote control, like we're all committed somewhere.

I had a coach who once said you are committed to the results that you have.

And that really hurt. But he was simply pointing out that if you've had the same results, like month in, month out, year in, year out, that shows what you're committed to. And so now for those of you that are shouting at me, saying, yep, but Louise, I am committed. I'm always trying to make this work and I'm doing all this stuff and I'm never quitting. I hear you. 

But when I had a look back, I looked at all the stopping and starting. I looked at frequently changing your mind about what you do and what you should do and all of that and signing up for new. Programmes and strategies and downloads, thinking that that thing is going to be the answer and second guessing yourself and always looking at what others are doing and having that FOMO.

That's a commitment. But it's a commitment to playing out and confirming your existing programme. It's commitment to fighting for your limitations. It's your brain's way of getting you to commit to the comfort that comes with the certainty of staying where you are and commitment in your business.

Commitment to grow your business and have your business breakthrough is going to require some new stuff from you.

It's going to require that you choose one strategy and stick with it probably for 90 days minimum. That you're going to evaluate your results regularly for data about what to do next, leaning into that discomfort of possibly doing less, but doing it better.

Taking the belief that unwanted results are not personal, they're just data only, working on the needle movers and deleting, delegating or deferring the rest out. So the million dollar question is why do you not commit to something that you want so badly?

Well, number one, we've already discussed this, is that if you don't have a programme that doesn't support it, it's going to be awfully difficult to make that happen. Which means, number two, that your brain completely freaks out when you try and change what you already have. And number three is that you have to become a new you. (And I'm going to put a caveat on that because I don't want it to imply that you're not enough. When I talk about becoming a new you, I think it's actually more about remembering what you was born as, which is your infinite potential and possibility, because you are a creative being, like you're an extension of the universe)

Number four, that self talk and anchoring are simple in the moment techniques that you can use right now to shift the way you feel and act. And number five, most people will not do this work because they don't think it's big enough, because it won't work, it will take too long.

And that's why we get 95% of people having the same results over and over and over again, because they're committed to the thoughts that they're having that fight for their limitations in their brain.

And so as we come into this high performance coaching and strategy pillar, we can dive a little bit deeper into what actually might be going on in your brain and what strategies are available to you to help you rewire your brain for that business breakthrough and long term success and joy. So I thought about it and I thought, what's going to benefit you the most? We've talked about the mind brain in a bit more detail, we've talked about the energy and frequency in more detail and I was like, what's going to be the biggest booster for you right now? And I think it's something, number one, is going to help you take the blame away from yourself. Something that we're all really good at is putting ourselves down and making out that it's something about us that we're not good enough we lack something compared to other people who we deem are successful.

Well, what I'm going to share with you now is going to prove to you that actually it's your brain that's sabotaging you. And at the same time, you now get to choose if you're going to continue being committed to that. So helping to have an understanding of why it's so hard to change and why it's so difficult to commit something you want so bad. You have to have an awareness of what you fear or in other words, what is going on in your brain that makes it so hard.

There are three pains that as human beings, we are all wired to avoid.

These pains will challenge your commitment. These pains will have your brain always choosing safety. Your brain will always opt out of discomfort unless you direct it otherwise.

1. Loss Pain - What might I lose if I go ahead with this? What potential for loss have I got? One of the things I want you to keep in mind first and foremost is remember that your brain likes comfort because certainty is comfort. Comfort is certainty. Your brain interprets that as, okay, they're safe, they're safe from danger. And anything that kind of threatens that is going to put it into like a survival mode, right? So what might you lose apart from comfort? Is there any fear of relationships changing? Do you feel like you might lose independence? Do you feel like you might lose time? Do you feel like you might lose identity?
2. Process Pain - How hard is this going to be? Am I the kind of person that can take that level of discomfort? Do I have what it takes? What is this process going to feel like for me?
3. Outcome Pain - What happens if I do all this and it doesn't work? Or I do it and I don't like it, or I do it and I end up in exactly the same place, or I do it and so loss, pain, process pain and outcome pain and unconsciously all the time.

As you start to go towards your goals, your brain is offering you the results of avoiding these pains. And unless you can direct use your mind, your higher power, your will, your infinite potential, your determination to redirect your brain, you will always see the result of your brain safety mechanisms and you just can't create from that place.

Business Breakthrough Exercise #4

Raise your awareness of what you fear and how it's showing up for you so that you can create something different.

I'm giving you part of the homework from the high performance coaching framework that I give my one to one clients. And you're going to use this as a journaling exercise to excavate the real hidden reasons that you haven't been committed to your success in the way that is needed. So it's not that you haven't. And just remember, you didn't know all this information I've given you over the last four episodes. So cut yourself some slack. Stop beating yourself up. You've now got new information.

You're implementing the information. You're doing something different. You will see different results. Period. Okay?

And once you've revealed these hidden motivations, you can create thoughts from episode number two to activate the courage that is required to make the necessary changes inside your business.

1.  I haven't changed or chased my dreams with more courage and commitment because I'm afraid I might lose........
2. I haven't changed or chased my dreams with more courage and commitment because the process might bring on these hardships in my life....
3.  I haven't changed or chased my dreams with more courage and commitment because I'm afraid that despite all of the efforts, the outcome might not be so good and I could end up.... 

So we're looking at what might I lose, what hardships might happen? How might that process pain impact me? And what might the outcome be?

The final question is:  When I overcome all of my fears and have the courage to take action and improve my life sorry and improve my life will be different in this way......

These are really important questions, so I had to answer these questions myself, actually, back in I think it was June when I was doing my coaching research and it was really quite an eye opener. And I've been doing this a long time, right, and I'm still getting AHAs from doing the homework that I give to my clients.

So please give your breakthrough the commitment that it deserves by doing this funnel exercise. On top of that, if you have not yet done the Business Breakthrough Quiz yet, why not? Because you will actually find out where your personal block is. And I'm going to send you your whole report will come to you in your email with more unique details to you about where your block is and what you need to do with instantly actionable steps to start creating that breakthrough. Plus, I give you a five day follow up with more tips, tools and resources.

Now listen. If you're determined that now is the time to succeed in your business, this is where your commitment truly starts. If your brain is already trying to talk you out of it, notice it.

Notice what old story it's giving you that you've listened to before and stayed in the same place doing the same thing. Notice how it's in control of the final act that must stop now you must be prepared to do something different. Prioritise the exercises I've given you over the last four episodes. You'll notice that most of these exercises are things that you can just add a slot into your days so easily in a couple of minutes. The journaling exercises, they can be a one and done or you can keep using them. None of this is going to take masses of times away from your business. And notice if there's a story that if you're not in your business, you're not growing it right now. The growth in your business requires the growth of you.

So it just looks different for you at the moment. Take the quiz and look out for the email so you can start doing the action steps there. Because remember, if you always do what you've always done, you'll always get what you've always gotten. Now there are three final episodes in this bonus series and the last three about the three foundational elements, I guess, of your business that will guarantee your success. It's less about steps, it's more about like, you need to have this in place, you need to have this in place, you need to have this in place, because I can pretty much guarantee a business breakthrough if you put those in. Remember, transformation is implementation, not more information. So I'm wrapping this one up now.

Notice the stories, notice how well you've been implementing thus far. Have a word with yourself if you haven't been and then head over and meet me back in episode number five in just a couple of ticks.

Einstein said,

"Everything is energy and that's all there is to it. Match the frequency of the reality you want and you cannot help but get that reality. It can be no other way".

Welcome to episode three in this bonus series where I'm helping you to identify exactly where your business block is and giving you simple steps you can implement right now to create your next business breakthrough.

Today we are talking about energy and specifically how you can leverage frequency to create a new outcome in your business. What you're not going to get here is Fluffy Law of Attraction stuff. You're going to get more of a scientific explanation of why this area creates limitation for so many small business owners and a powerful tool to start using right now to get you to your business breakthrough. So if you're ready, let's go.

Every emotion has a frequency or a vibration.

If you want to see this visually, just go to Google and put in Emotional Frequency chart or Emotional Frequency Cone and the image will come up and the cone will show you that down the bottom. The lower frequencies are things like guilt, shame, fear and the top higher level frequencies are things like joy and faith and happiness.

I believe that most of you will have had personal experience of this already, because if you're, like many small business owners and I've been here and sometimes still fall into the trap, we are all too familiar with experiences of fear, anxiety, and overwhelm as an example.

So I just want you to do a little bit of an experiment with me. I want you to think about how it feels in your body when you feel fearful about your business, when you're having thoughts that make you feel anxious and overwhelmed. Where is that in your body? What kind of sensations are you having? Are you getting a dry mouth? Are you getting palpitations? Are you getting sweaty palms? Do you get a tight chest? Do you feel it in your stomach? Just notice that for me.

And now let's flip that over and say what happens when you feel joy. Think about a time when you've signed an amazing new client or you've done a launch that's gone well, or you have the most amazing idea that just kind of like seems to flow out of you. Where is that in your body? How does that feel different?

So you've just experienced right there how quick and easy it is to change our state. Okay? So we call state, as in all the sensations of being in, like, say, for instance, in a physical emotion. So you've just done that right there, right now.

Now, the truth is, you can't create what you don't vibrate.

In other words, if you don't practise high frequency thoughts that create high frequencies, you cannot create the outcomes in your business that you so desperately want. In the last episode, I shared that if you don't have a programme in your brain for your success, it's almost impossible for you to make it happen.

And that is exactly why there are so many exhausted, hardworking, small business owners constantly stuck in the same results. But I'm afraid there's more bad news. You see, the more you don't see the results, the more you're going to vibrate in the lower frequencies of fear, disappointment, anger, shame, guilt, overwhelm. And as we are in a creative, energetic universe and we are energetic, creative beings, we are constantly creating what we're vibrating.

In other words, when we are in these lower frequencies, you are constantly lining up with more outcomes that you don't want, creating more results that are confirming to your programme. Y

This doesn't work for you. You're not capable. You're not allowed to have this success. It has to be harder for you. Other people find it easier.

So, do you see how the brain and the mind is now linking so succinctly with the body and the energy? Your reality is constantly a reflection of your emotional frequency, which has been created in every moment by your programme and the thoughts you keep choosing to hold. Now, that's exactly why I said to you your business breakthrough isn't a new strategy, it's a new story.

Now, I know that might also seem a little bit heavy. You're thinking, oh, great, well, I feel like I've been stuck here for heaven forever. How do I get out? So I've tried everything. Let's just take a breath and notice that you have already started to do something differently.

You have created from episode one that definite line in the sand. You've downloaded the workbook and I know that you've started to fill that in. Maybe you've completed it. Number two, you know all about the self talk makeover from episode number two and you're using those new thoughts every day to take action from, right? You are doing that, yes?

Business Breakthrough Tool #3

There are a tonne of tools inside the body and energy pillar of Build Your business six pack. And I've picked the one that creates an instant shift. And one again, that you can use every day from now to achieve your business breakthrough more quickly.  I've recorded you an exercise that will change your frequency immediately. And even better than that, you're going to turn it into a power button that you can access whenever you feel your frequency falling. Watch that video here.

BEFORE you go do that, I want to remind you once again, I want you to consider this podcast is me coaching you that means that it's implementation and not information bias, right?

AHA to action in the shortest period of time possible. And that's why I've purposely made the steps small and actionable, so you have no reason not to start them now. 2 -  take the Business Breakthrough quiz to receive your personal, detailed report that identifies your biggest business block, and step to smash through that right away. And finally, if you have not yet listened to the first two bonus episodes, why not go do that now? All the episodes in this series are around about ten minutes long. You can literally listen to all seven in just over an hour. Grab all the tools and start using them all now. And if you're loving this so far, do me a favour, please go leave me a review and share the podcast on social media. I would be incredibly grateful. And when you've done that, let's head over together to bonus episode number four right now. I'll see you there's.