The biggest lesson I’ve learned in 2015 is that emotions play a massive role in your PR success (or otherwise). Every podcast guest I’ve interviewed this year has talked about emotions – including fear of having your ideas rejected by journalists, shame about your website/marketing materials and vulnerability around sharing your story in the media – all of which can... READ MORE

Press coverage has helped entrepreneur Natalie MacNeil turn her blog into a seven figure business. But getting  big media outlets like Glamour, Inc, Mashable & Forbes to notice her didn’t happen magically; it required targeted research (lots of it!) and relationship building, over time. In this episode she shares her best PR tips & the biggest... READ MORE

If you’re anything like me, you’re thinking about your goals for the next 12 months right now and how you’re going to put them into action. So, with that in mind, I’m sharing three things you can do if you want to kickstart your PR in 2016. Here’s what I cover in this episode: Why you... READ MORE

Your website plays a crucial role in the public image of your business. So if you’re not happy with the way it looks, you can end up feeling the same way you do when you’re carrying a few extra pounds or turn up to an event in completely the wrong outfit – like you want to hide away and not... READ MORE

One of the most common questions I get asked about PR is ‘Do I need a press kit?’ In fact many people I speak to are under the impression that they can’t start pitching story ideas to journalists until they have one.  There is absolutely no truth in this and in this episode I explain why.... READ MORE