There’s now an awareness day/week/campaigns for everything you can possibly think of – from ‘World Cancer Day’ to ‘Jazz Appreciation Week’ (yes, really!). Great hook for a media story, right? Well, maybe. There are now SO many awareness days that some journalists are wary of commissioning stories around them. I’ve even spoken to journalists/editors who... READ MORE

A business blog can help you build influence, strengthen your relationship with clients and attract new ones. But where should you host your blog? What kind of content should you create? And – in a crowded blogosphere – how can you make sure yours stands out? Read on and find out… Here’s what we cover... READ MORE

Here’s what we cover in this episode: Why journalists aren’t interested in your business (but why that’s a good thing) Why you need to show not tell if you want to get media coverage Three things you can do to get media coverage for your business – without talking about it Key resources and links My... READ MORE

If you want to get PR for your business, you need a strong, recognisable brand But what exactly is branding? Is it about having a great website, social media presence or marketing materials? The way you look, talk or carry yourself in public? Or is it about all of that…and more? Find out in my interview with personal branding consultant Phil Pallen.... READ MORE

Journalists can be pretty difficult to get hold of. They don’t pick up their phones, answer emails or respond to invites (not without a lot of prompting anyway). Which can be very frustrating if you’re trying to pitch a story. While it’s easy to find big-name journalists, hunting down other more useful contacts – a... READ MORE