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In todays episode I will talk about the 5 phases of growth in a custom home building business and what needs to happen to graduate to the next phase
Here are some of the highlights from today's episode
01:35 This is how you graduate to the next phase of business growth
02:23 Are you a victim of doing this when you started your building business
03:42 You need to concentrate on this in the launch phase of your building business
04:42 This is how you set up a strong foundation from the beginning of your building business
05:37 The value of understanding the money basics in your building business
06:29 At this stage you start to realise you need more work/life balance
07:18 Have you felt yourself starting to analyse what's happening in your business
08:00 Setting the boundaries in your building business
08:54 This is the point you will probably need to get support in your building business
09:44 You can give someone a very specific role in your business
10:26 All of these areas will need to be worked on in your building business to secure it
11:06 You probably ask yourself this all the time
12:06 How do you secure your goals?
13:06 At this phase, working in your business becomes even more important
13:58 Refining this will get you to the next phase in your building business
15:08 What role does quality assurance play in your building business
16:15 Do you know which phase you start to become more profitable in your building business
17:14 You need to start this process in your business
17:56 Each builder has a different reason to liberate yourself from your business. What is yours?
19:11 It's not about you!
19:55 You need to let things go, in order to free yourself
21:18 It is at this phase you become aware that you need some help
Today I will talk about 5 Phase of Business & what you can expect at each phase
Here are some of the highlights from today's episode
00:29 Do you know the 5 distinct phases of growth in your building business?
01:15 You will face challenges, circumstances and conveniences in your building business
02:25 Everyone wants to get to the next level. What is the benefits to you?
03:15 Do you know what the first phase is in a building business?
04:24 You might not be getting the type of work that you want
05:30 Do you know what the second phase is in a building business?
06:02 Have you brought in the reinforcements?
06:37 Do you know what the third phase is in a building business?
07:42 You can't keep doing everything!
08:44 Do you know what the forth phase is in a building business?
09:43 Do you have boundaries in your building business
10:57 Are all the homes you are building in your ideal niche?
12:01 Are you getting a natural attrition of clients coming to you?
12:56 Do you know what the five phase is in a building business?
13:44 Are you mostly working on your business or in it?
14:18 Are you installing the right frameworks in the right order, in your building business?
16:08 Have you inadvertently skipped a phase in growing your building business?
17:24 Have you been paying yourself?
18:26 Can you take a shortcut to build you businesses reputation?
19:43 What help can help?
20:39 I'm here in my business, how do you get there?
Today I will talk about the different growth stages in businesses
What stage are you in & what you need to do to get to the next stage.
Here are some of the highlights from today's episode;
00:29 No one wants to talk about it, we hide it!
01:25 Does everyone see you as 'so well put together'?
04:02 Have you hit your tipping point?
04:42 We all want our family to come first!
05:53 Don't be that only person in your business
07:03 I couldn't see how I could help him! Don't leave it till crisis point.
08:03 You usually start a building business when you are frustrated with a situation
09:03 You've cut the cord! What do you do now?
09:32 You start to understand you need to make your business work
10:10 What's all this paperwork?
10:49 Are you at the stage where you are your business?
11:57 Have you set your business up making you the only one?
12:46 You start to realise you can't do everything?
13:23 You just want to be free of the job!
14:09 Have you hit a crisis point? Will you survive?
14:35 Can your business work without you?
15:08 You can start a sophisticated building business
15:40 Do you have a plan that is less people driven?
16:19 Do you have a clear picture of what you want your building business to be?
16:51 We do this for the homes we build, but not for our business
17:30 Are you building a consistent system that can be run by people?
18:14 Have you acted out your business plan?
19:08 We are here for a profitable business. Is yours?
20:00 Are tiy giving your client the experience they envisioned?
20:59 The business is not just doing the work, people expect an experience
Today I am going to talk about the current crazy environment builders are working in!
Here is some of the highlights from today's episode
00:14 What is a Black Swan event & how it affects your business
01:30 Our projects all got put on hold
02:20 The flood of tears came
02:59 The podcast that shifted my mindset from panic to calm during a crisis
04:02 If it looks like your industry won't recover you need to do this
04:35 Why you may need to re-engineering your business
05:28 How can you re-engineering a building business?
06:26 There was no time to re-engineer our business
07:04 Homebuilder scheme - this was meant to bring certainty to builders
08:04 The building industry went from a stand-still to buzzing
08:28 The effect of jobkeeper on the building industry
09:41 What happens when 75,000 people take up Homebuilder grant
11:13 How quickly price increases were effecting builder - A profitless Boom
12:12 Provisional sums and Prime costs may have saved your business
13:05 I suspect some builders will go by the wayside
13:41 We need to be able to pivot
15:16 Everyone needs to be aware of the timing. Master the fine art of ordering
15:50 How will this effect mental health?
16:47 Don't just send an extension of time. Do this first!
17:30 What's your plan for shortfalls in cash?
17:45 Can you tell where the money is bleeding from
18:30 Don't be blindsided by this!
19:44 Are you making the mistake of only looking at your turnover?
20:17 Are you one of the builders that has lost their confidence?
21:14 Do you know your capacity?
Today I will talk about the roles of Who's in your building business. I will challenge you to ditch the traditional model of help for your business
Here are some of the highlights from today's episode
00:39 Builders need to embrace the concept of the who to acheive more
01:17 Who do you need in your building business?
01:51 How can a 17 year-old understand this concept better than a builder?
02:44 What is the concept of the Who?
03:51 Builders do embrace who's on the building site, but not in the business
05:10 Prevailing wisdom is to hire on attitude. Let's challenge this!
06:20 Why are you showing Jo what to do?
07:13 I learnt you need to pick the best!
08:06 Leave them to do what they are employed for!
09:00 We are limiting our business by thinking we have to do it all
09:58 Is this the best way to find the right employees?
11:31 Does aligning an applicants values with yours bring you the best?
12:37 What opportunities does the world economy bring builders?
12:55 You can find people virtually
13:58 I have used this to increase the speed in achieving my goals
15:11 What can asking yourself a better question bring you?
15:51 Are you trying to make someone fit into your business?
Today I am going to talk to you about the great benefits that particular roles can play in your building business
Here are some of the highlights from today's episode
00:16 Builders often have a hard time letting go of the decisions
00:48 Why was Michael Jordan so great?
01:29 So What is the difference between a visionary and an integrator?
02:12 Who is the visionary in a building business?
03:18 How do the actions of others effect your building business
03:37 Custom builders don't have the same luxuries that project builders do
04:03 How can custom builders move in the right direction when you don't have a compass
04:49 How having sign posts in your business will help you
06:29 Builders need to let go and turn over anything not defined within your role
06:36 This is where the reinforcements need to step in
07:24 The prevailing wisdom is to get off the tools and work in the business. Let's look at it in a different light
08:49 The builder has better problem solving skills
09:37 Business owners are aware we aren't the same. What we can learn from ants
10:46 Supervisors may have been a worker and don't have the foresight you do
11:03 Where does an integrator fit into your business. What do they actually do
11:54 The benefit of an integrator over a supervisor
12:50 Who is the most trusted person in the world to a custom home builder
13:48 The builders wife, reinforcing the business
14:46 The client doesn't need to know how you will physically build a house
15:55 Let's start a movement to bring recognition
17:20 Let the clients know there are more people in the business than just the builder
Today I will talk about the importance of building your business character & it's not just about logos & graphics!
Here are some of the highlights from today's episode
00:18 Your Business Character
01:27 Is your website optimised to draw in your ideal client?
02:22 What is making you distringuisable from other builders
03:15 Business Character is about what you offer your ideal client
04:09 Using my own business as an exmaple of a disconnect in brand messaging
05:23 I had to change the messaging, it had to evlove
06:10 The messaging was not right to attract our ideal client
06:33 What story are you telling your ideal client? In my mind I had the right story
06:55 Start aksing yourself, what do most people think about my business?
07:27 Your brand character also encompasses your logo, colours and fonts. The look and feel of the character
07:56 There is rarely a strategy developed behind what you are trying to acheive for your clients
09:35 Developing your business character. What are the 3 key messages you need to include
10:49 You need to portray how relevant your homes are to your ideal client
11:14 Come up with ways to portray your business as better than another building business
11:52 Find your guiding light for all your business decisions
Today I will talk about whether the message you are conveying is capturing your ideal client
01:30 How to convey the right message to capture your ideal client
01:33 I've spend years trying to work out how to work with my ideal client
03:10 In their eyes we've broken their trust
03:44 What a client may tell you & what you take from that can be 2 completely different things
04:19 It's not just about who your qualifying, it's about who you're talking too!
04:57 You need to start the process before they come through the door
05:35 What does your messaging say?
06:49 At the start they were my dream client!
08:44 There needs to be another layer of protection to save you time, money & stress
10:17 Your client's aren't educated in the cost differences & benefits
11:00 Are yoy the builder of everything?
11:26 You need to peel back the layer and capture the right type of client
In today's episode I will talk about the support builders do or don't have in their building business
Here are some highlights from today's episode;
00:17 Why Don't I ask for Help!
01:13 If you don't have foundational support
01:54 You do get support but probably don't realise
02:57 Builders are happy to use the money that owners pay them
03:38 The builder is kept accountable to give the client a result
06:38 They think they have the skill to do the work
07:28 They start building & realise there are all these details
08:16 We often don't see the clients money as paying for overheads as they are intangible
08:54 Start insuring that we are investing in growing
09:39 I know he needed the support....wives & partners jump into be the support
10:07 A lot of builders cringe at the cost of paying for programs
11:23 One way to keep your money within your family
12:54 What's your minimum monthly costs?
14:12 Support will get you there quicker with less headaches
If you haven't already you can go & like Builders Torque's Facebook page or you can also catch replays on my business page - Designher Builder
Today I will talk about why clients pay you & what they don't care about and it may surprise you!
Here are some highlights from today's episode;
03:06 Client's don't care
05:16 Solve problems or fulfil on a desire, this is what create money
06:18 Chasing the Feeling
08:15 You don't get paid to be a specialist, you get paid to solve a problem or fulfil on a desire
08:48 The challenge is to find what is most valuable
09:53 Every client has a different definition of value
10:47 You want to find the most valuable problem to charge the most, and costs the least
12:33 Potentially we are setting up to loose... we just become a commodity
13:02 Customers just look at the pieces, product and processes... we need to uncover the value of what the client wants
If you haven't already you can go & like Builders Torque's Facebook page or you can also catch replays on my business page - Designher Builder.
From the publisher's feed
A podcast partnered with Ange Scott from Designher Builder. Ange helps custom home builders and their wives/partners learn about the tools they need to reinforce their family's business.