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Disclaimer: The AI Paycheck Podcast is for informational purposes only and does not provide financial, investment, or legal advice. Please consult a professional before making decisions based on our content.

Learn how to build a six-figure career in copywriting by leveraging AI Tools as a strategic partner rather than a replacement for your brain. In this episode of AI Paycheck, host Raje and guest Pranav Kulkarni break down the exact roadmap for turning high-conversion writing into a lucrative side hustle.

Copywriting vs. Content Writing

The secret to high earnings is understanding that while content builds attention, copy converts that attention into action. Whether it is a signup, a purchase, or a demo request, copy is tied to a measurable business outcome, which is why it pays so well. To reach a six-figure income, you can focus on high-ticket projects, such as $5,000 landing page bundles, or monthly retainers where you manage a client's conversions for a consistent fee.

The Role of AI Tools in Your Workflow

AI Tools should be viewed as a draft engine, not a replacement for your judgment. While they reduce friction and help generate variations, using them without human strategy leads to safe, average results that kill client trust. To get the most out of your AI Tools, you must:

• Build a Brand Voice Kit: Provide the AI with specific context about the audience's pains, desires, and the brand’s unique voice to avoid generic outputs.
• Use a 7-Step Workflow: Start with a clear conversion goal, extract real "voice of customer" language, and use AI to draft multiple angles before human editing.
• Apply Constraints: High-quality output comes from giving AI Tools strict rules, such as specific reading levels and the exclusion of clichés.

How to Land Clients and Scale

Stop selling generic "copywriting" and start selling diagnosis and specific packages. Clients value experts who can look at a page and identify why the headline is weak or why the call-to-action is unclear.

• The Service Menu: Offer focused packages like email welcome sequences, abandoned cart series, or landing page rewrites.
• Client Channels: Use your warm network, targeted outbound messages with specific suggestions, or niche-specific communities to find leads.
• Building a Portfolio: If you have zero clients, create "spec rewrites" where you show before-and-after examples of real pages to prove your thinking.

Transitioning to Passive Income

The ultimate goal is moving from "writer for hire" to owning repeatable assets. You can turn your expertise into passive income by creating:

• Template Kits: Email sequences or landing page wireframes for common industries.
• Prompt Packs: Deeply contextualized prompt workflows for specific marketing tasks.
• Micro-courses: Short, focused training on specific funnels.

The 30-Day Execution Plan

• Week 1: Pick one format, build five spec samples, and create your brand voice kit template.
• Week 2: Complete more rewrites and create a one-page offer sheet.
• Week 3: Send 30 targeted outbound messages and reach out to your warm network.
• Week 4: Close your first project, deliver fast, and turn that work into your first template asset.

AI Tools make packaging your expertise faster, but you still own the strategy and the results. Start today by picking one format and building your first sample.