In this episode of Medsider Radio, we sat down with Jennifer Ernst, CEO of Tivic Health.

Jennifer came to the medtech space after more than 20 years in the computing and electronics industries, serving in high-profile roles at Xerox PARC and Thin Film Electronics. In 2016, Jennifer founded direct-to-consumer medtech company Tivic Health and helped lead the development and commercialization of the company’s flagship device ClearUP.

In this interview, Jennifer shares how consumers can play a key role in boosting support and evidence for over-the-counter medical devices, and why she thinks direct-to-consumer business models will transform the medtech space.

Before we jump into the conversation, I wanted to mention a few things:

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Lastly, here's the link to the full interview with Jennifer if you'd rather read it instead.