Hey friend, I had an eye-opening strategy session with a client last week, and I have to share it with you. She came to our call struggling with prioritizing the ask in her fundraising efforts. She was caught up in the day-to-day grind, and when I asked her how many asks she made last month, she had no idea. Sound familiar?

Here’s the thing: If you’re not tracking your asks, how do you know you’re not making enough? 

In this episode, I break down why tracking Key Performance Indicators (KPIs) is critical for fundraising success. You may have big revenue goals, but if you're only tracking how much money you've raised, you're missing key data points that tell you how to adjust your strategy in real time. 

What You’ll Learn in This Episode:

- The difference between lagging indicators(like money raised) and leading indicators (like asks made)

- Why tracking your daily fundraising activities matters more than just the end-of-year total

- How setting and tracking the right KPIs can give you clarity, accountability, and confidence in your fundraising strategy

- The emotional intelligence and communication skills you need to make stronger, more effective asks

- How radical accountability—both for yourself and your team—can transform your fundraising results

Ask Yourself:

- How many asks are you making each month?

- Are you tracking your progress daily, or waiting until it’s too late?

- Is your team holding themselves accountable, or are you picking up the slack?

If you want to grow your fundraising revenue, it’s time to stop guessing and start tracking the right things. Tune in now and let’s get to work!

Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals.

If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million

Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlist

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production