Wow! What a fun, productive talk with Bradley Johnson, Managing Director and EP at Seed Media Arts, and Seed Director Matthew Underwood. We discuss Matthew's spec spot for Chevy titled "Follow Your Own Road" - including the process of developing the script, shooting it on location in Utah, and editing it down from an initial long cut. Matthew's started shooting weddings and music videos then moved to directing documentary and corporate work. Now he's crushing it in the commercial game.

Bradley provides insights from his perspective as an executive producer. The conversation also touches on building a director's reel, respecting the creative process, and Matthew's relationship with Seed Media Arts. Great conversation you'll learn from. Thanks Bradley and Matthew. 

Here's the Lbb Director's Playbook article sharing my pitch secrets. 

My next in-person Commercial Directing Bootcamp is Saturday, April 27th, 2024. Limit 12 Filmmakers. I'll be at Producer's Bootcamp is April 28th, 2024 use code DIRECTING100 for a $100 off!

4+ NEW BEHIND-THE-SCENES

I've uploaded more raw behind-the-scenes, with dailies, agency interaction, directing top talent and collaborating with my crew, all at  Commercial Directing Masterclass. And you'll wanna check out the new courses, like Behind The Beard and Winning Director Treatments.

Thanks to our editor Jake Brady We could not do the show without him and love this guy behind words. Need your pod spruced up? Check out his Podcast Wax.

FLOW

Use the link plus code JB20 when you try MAGIC MIND - chug it daily after your coffee. If you follow me on Instagram you know my geniune endorsment of this mighty mind power juice.

EVENTS

Our 3rd annual Filmmaker Retreat Joshua Tree is Thursday, September 26th – Sunday, September 29th, 2024. I always use the word "transformational" in describing the past two years - because our tribe of like-minded filmmakers express that the retreat truly changed their lives. Both professionally and personally. Reserve your spot before the end of the year to take advantage of that last minute 2023 write-off. Limit 20 Filmmakers.

Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.

Jeannette Godoy’s hilarious romcom “Diamond In The Rough” streams on the Peacock. Please support my wife filmmaker Jeannette Godoy’s romcom debut. It’s “Mean Girls” meets “Happy Gilmore” and crowds love it.

Thanks,

Jordan

This episode is 1 hour 10 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.