We're back with another episode of the Friday Q&A Session!

Remember, there are no bad questions, only bad people who are afraid to ask questions. If you want to ask a question you can do so in a couple of different ways:

You can email me here

You can tweet me here; or

You can ask me on Facebook

Some of the topics this week include:

How to find keywords for your adwords account;

Asking questions that you think are only unique to you;

How to start a law firm and raise money for it;

Where to find keywords for your law firm marketing efforts;

Whether to rent out law firm office space to lawyers only or other businesses;

How to handle signage when renting out law firm office space; and

When the appropriate time to have multiple law firm websites is.

There is all of that, and more, on this week's episode of The Art of Lawyering Podcast!

Cheers!

This is a continuation of a series of talks I did with Marc (you can see the first one here) about everything related to marketing your law firm on the internet. If you are looking into how to start a law firm and you aren't thinking about law firm social media purchase valium marketing then you are missing a critical component of a successful law firm marketing plan.

What is Law Firm Social Media Marketing?

When we're talking about law firm social media marketing we are talking about everything from Facebook to Twitter to Instagram and everything in between.

We talk about it more in depth in the interview, but what's cool about social media marketing is that it allows you to keep the conversation going with your potential clients even though they might not need you at that exact moment.

AOL 23 Resources

One Marketing

Marc on Twitter

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

I'm back with another Friday Q&A podcast. Remember, if you've got questions you want answered you can ask them in a variety of ways:

You can email me here;

You can join my Facebook Group here;

You send me a tweet here

How to Start a Law Firm Questions Asked on this Episode

Question 1:

I'm starting an email list. Which email service do you recommend? Do you set up one set of emails that go to your current clients regarding a update on their case and one for prospects outlining benefits of hiring your services? Do you start your email list with your friends and family? Do you suggest sending out the same email to everyone on your list or following a set pattern so everyone gets the same emails regardless of when they start? Do you use your emails as content on your site?

Question 2:

When do you thinking about taking on a partner, as opposed to assistant attorney. Meaning, if you have complimentary practice areas, when is it a good idea to grow your business that way?

A ton of great stuff in there, so make sure you listen!

Cheers!

If you listened to the podcast and heard Bryan's offer for The Art of Lawyering Podcast listeners and you want to take advantage of that, then click here. If you haven't listened yet, listen!

This week's podcast guest is Bryan Marble, Founder and CEO of AmazeLaw, a business dedicated to helping law firms create beautiful, optimized web sites by making law firm website design and upkeep simple and convenient.

I met Bryan in a pretty interesting way - he reached out to me to try to advertise on the podcast. I ended up telling him "I'd love to have you advertise, but I think it would be even cooler if you came on the podcast and talked about how lawyers can make sure their websites are working hard for them and make sure they are performing well when it comes to search engine optimization.

Bryan agreed, and the rest is history.

If you are thinking about how to start a law firm or are in the process of starting a law firm, this is a great podcast for you. Throughout the podcast we talk about how you can get the most out of your website, including:

Why failing to update your website is killing your law firm marketing efforts;

How the tone of your website can dramatically effect it's effectiveness;

The most important thing your website should have if you want to get clients from it; and

What the next Google algorithm update means for you and your law firm website.

There is a ton of great information here that you aren't going to want to miss.

Show Resources

Amaze Law Website

Law Firm Website Setup Guide for Google

Test Your Law Firm Website Design for Mobile Responsiveness

Follow Amaze Law on Twitter

On this episode of The Art of Lawyering Podcast I talk about the 5 unique qualities I think all successful law firm owners have.

And, you might be surprised to know that being a good lawyer is not on the list.

The things that make a law firm owner a successful one has nothing to do with their ability to practice law. There are ways around that (which I talk about in this episode). What makes them great is their ability to see the big picture, generic valium buy diazepam online kick fear's ass, and approach law firm ownership with the right mindset.

If you are thinking about starting a law firm, are wondering how to start a law firm right, or have a struggling law firm, then this podcast is a must listen.

Resources

Here are a couple of things I mentioned on this podcast:

What do you think it takes?

Think there are other qualities necessary to be a successful law firm owner? Think the qualities I listed aren't necessary? Let me know in the comments!

Okay, I messed up. I didn't plan out my stuff right, and I didn't have an interview to use for this week. Instead of trying to come up with some cool reason to do something different, I decided to just come clean.

But, I still wanted to give you something cool.

The coolest thing I could think of was an inside view of a Law Firm Confidential Q&A session. Every month I hold one of these live where all members can come on and ask me a question. I just go until we run out.

The podcast today is an excerpt of that. Sit back, relax, and enjoy the show!

Oh, you want to know what kinds of questions are asked? Well, here's an idea:

Have you used any Facebook ads?

What is the best way to set up referral relationships?

How much is a good bid on google adwords?

And much much more!

Have a question you want answered?

Asking is really easy.

You could leave a comment on this post.

You could send me a question via twitter - @artoflawyering.

You could join my FREE facebook group and then ask - Art of Lawyering Facebook Group.

Don't wait, hit a link and ask!

This podcast is dedicated to a listener question. If you didn't know, Google has announced that on April 21, 2015 they are going to roll out an update to their search algorithm that will affect search engine rankings.

As you might imagine, all the lawyers in the room who heard about this let out a collective gasp and immediately started trying to figure out what to do.

Well, have no fear, because I tell you all about how the new Google algorithm update is going to affect your law firm.

Your Law Firm Website will be Affected in Two Ways

Google's algorithm update will affect your law firm in two ways:

Doorway pages; and

Mobile responsiveness

Doorway Pages

This is going to be a short one. You don't have to worry about this part of the update. Doorway pages are those generic valium us pages that, when you click on them in the search results, return a page with a bunch of links to other pages on it, and nothing else (a doorway).

If this describes your site, you've got a lot more to worry about than this update.

Mobile responsiveness

This is one that you shouldn't have to pay attention to, because your site should already be set up for this.

All mobile responsiveness means is that when someone goes to look at your law firm website on a mobile device that it is formatted to look appealing to the eye, navigate easily, and use easily. Google's plan is to move those sites down the rankings that aren't set up to be mobile responsive.

Resources

Solopreneurhour Episode 244: Nick Unsworth

Nick Unsworth talking about his monthly letter.

This week's interview is with lawyer Gordon Firemark. Gordon is an entertainment lawyer who has a passion for podcasting.

In this episode we talk about how to start a law firm, how to break into entertainment law, how to start a podcast, and so much more.

One of the things I loved about this interview was Gordon's honesty when it comes to the difficulties associated with starting a law firm and what he did to overcome them.

Don't miss out, this is an awesome interview!

Resources

Gordon's Law Podcasting Podcast site - CLICK HERE

Access to Gordon's starting a podcast course - CLICK HERE

Gordon's Book Recommendation - "Work the System"

Gordon's Law Firm Website - CLICK HERE

My before and after Law Firm Confidential sales pages - CLICK HERE

Book I'm reading right now - "Success Principles" by Jack Canfield

Have a question you want answered on the podcast?

I'm always looking for questions to answer on the podcast. If you've got one don't hesitate, just hit the comment button below and ask. I collect all the comments and will answer your question on the next podcast episode.

Cheers!

Before I get to the meat of the show, I want to tell you about a new, FREE, course I'm offering - How to Start a Law Firm in 30 days. It's going to be a daily lesson for 30 days and when you're done you'll have a successful law firm up and running.

CLICK HERE to check it out.

5 things I'd do differently if starting a law firm today

Although my law firm today is successful and strong, I feel like I could have gotten to where I'm at today faster if I would have done a couple of things differently.

Today I'm going to share those with you.

1. Google Adwords for my law firm

You've been hearing me talk about this one for a while in the last few weeks because I'm teaching it as the course for Law Firm Confidential this quarter, but it's also one of my biggest regrets when it comes to starting my law firm.

Google adwords is easy, it's cheap, and it works. That's a great combination.

And, last but not least, it's got an immediate return on your investment. This isn't a long term play. You could get results today.

2. Networking

I wish I had taken the time to start and build successful referral networks when I first started. Those networks today would be strong, and they'd be sending me business valium online canada week after week, month after month.

It's never too late to do this. The key is to get over that fear of rejection and understand you are trying to form real connections here, not just get some business.

3. Law Firm Mentor

I never have been able to find a law firm owner to mentor me, and that's one thing I wish I'd had in the beginning. Give me some encouragement, hold me accountable, that kind of stuff.

Now I have my Inner Circle for this, but it's something I wish I had.

4. No office and no malpractice insurance

You don't need them and they drain all of your cash. If I was starting over I'd hold off on getting either one until I actually started to get some clients.

5. Stop jumping around and work on one thing until it's done

I have shiny object syndrome. I am easily distracted. There are a couple of reasons for this.

One is my innate curiosity.

The second is subconsciously knowing if I chase the shiny object I don't have to extend myself and open myself up for failure.

I'm still working on this today, but would have focused on it more.

That's it. What are some of the things you would do over? Let me know in the comments!

Today's topic is one I think you'll all be interested in - Facebook.

You may be thinking, "there's no way I can use Facebook ads for my law firm, it just won't work." But that's where you are 100% wrong. And if you listen to this podcast I think you'll find out why (here's a hint: you are probably thinking of advertising in the traditional sense - the stuff we talk about today is super ninja).

And, make sure you listen all the way to the end, because our guest has a special offer for a FREE review of your podcast!

So, without further adieu, Alejandro Reyes!

[leadplayer_vid id="550F4B3BC2252"]

Resources

Alejandro on Twitter

LeadPages