Today's podcast is both a blast from the past and new content, all rolled up into one.

And I couldn't be more excited.

Jacob Sapochnick is known in many circles (especially these circles) as the Facebook lawyer. He is one of the few attorneys I know who have taken the time and put in the work to make Facebook marketing work for his law firm.

But it wasn't always like that.

Jacob started his firm a few years ago and did a lot of the same stuff I did. He blogged, he reached out, he blogged some more, he reached out some more, and the business started coming in.

Then he started posting on Facebook and things got crazy. In the interview you're going to hear Jacob's story and how he grew his face book following to over 100,000! And, believe it or not, the massive following wasn't purchased. It was the result of one post gone viral (and it wasn't even related to the law).

If you are thinking about starting a law firm or wondering how to start a law firm on a budget, or just wanting to up your game when it comes to marketing your law firm, this is a great interview for you.

Without further adieu, Jacob Sapochnick.

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Resources

Law Office of Jacob Sapochnick Facebook Page

Jacob's Blog

Lawyer Beats Coca-Cola with Water Slide

Smart Passive Income

This weeks podcast is all about lawyer advertising. But not in the way that you think.

What's different about this week's podcast is I'm talking about how law firms advertise in the Yellow Pages. Yep, I said Yellow Pages.

But, again, it's not in the way that you think. The only way you can find out what I'm talking about (and this is definitely something you want to hear) is to listen to the podcast...

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Resources

I Love Marketing Podcast

My weekly book giveaway

Some time ago, after I did my original interview with Marc (you can see that at The Law Firm Marketing Podcast) we were talking and decided we just had to sit down and record a special series outlining our general thoughts about social media and how to use social media to get clients with your law firm.

Well, we finally sat down and did it, and now I want to share it with you.

At least, I want to share a part of it with you. If you want to hear the rest of our talk, which ended up being over two hours long, just let me know by hitting the "I want it all" button below. That will get you signed up for my weekly email newsletter and get you the key to unlocking our full conversation.

I WANT IT ALL!

Enjoy!

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In this episode of The Art of Lawyering Podcast, Five-Minute-Friday edition, I talk about the difference between those lawyers who excel, the pros, and those lawyers that don't, the amateurs.

Enjoy!

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This site and my life just wouldn't be complete without a podcast. It's a way for me to talk directly to you, to get others to talk directly to you (via interviews), and to give you access to this great information in ways other than simple text.

So, welcome to The Art of Lawyering Podcast!

Before I get going with this, though, I want to ask you a favor (and for that favor I'm going to give you something). There are 4 simple steps to this favor.

1. Listen to the podcast.

2. Go to iTunes and subscribe so you never miss an episode.

3. While in iTunes, leave a review of the podcast.

4. Click here to get signed up for my weekly book giveaway.

The Weekly Book Giveaway

I didn't just want to give you a bunch of cool, free information. I wanted to share with you some of the books that helped me start my law firm and helped me become the great person that I am today.

That's what the free book giveaway is. You only have to sign up once and you'll be entered in the drawing every single week.

Now, I am limiting it so you can only win one book every six months - I want to give everyone a chance to win - but two free books a year just for leaving an iTunes review, who wouldn't do that?

The Art of Lawyering Podcast Episode 1

There is a bunch of cool stuff in here, including:

My background;

My law firm's background;

How The Art of Lawyering came to be;

and a bunch of other really cool stuff!

So, sit back, relax, and enjoy!

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Tonight I watched my beloved Seattle Seahawks lose in excruciating fashion to the New England Patriots. And I'm a glutton for punishment, so I didn't just turn the TV off when the game ended - I stuck around for the press conferences.

The thing was, though, when I listened to what the guys were saying, I heard some great lessons for law firm owners and for life in general, so I thought I'd share them here.

To find out what they are, listen to the podcast...

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In this week's podcast I talk to Thom Singer, professional speaker and law firm marketing expert. We talk about his secrets to success, a few of the ABC's of law firm marketing, and the secret to getting new clients.

Enjoy!

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Resources

thomsinger.com

Thom on Twitter

The ABC's of Entrepreneurs

Everyone suffers from fear. Even the top performers, major rainmakers, and gurus experience fear.

What separates them from you is that they have incorporated strategies into their lives to overcome fear. And that's what Julie is here to talk about today.

The Cheat Sheet

What are three strategies for overcoming fear?

How to work a room the right way.

What separates great performers from average ones.

Whether or not it's possible to go from average to great.

And so much more...

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I know how important it is to get my name out there to people that can send me business. And I know how receptive people generally are to meeting me. So why do I still find myself, from time to time, circling the block around a the office of the meeting I have trying to pump myself up to go through the door?

That's what Julie Helmrich is here to talk to us about today. She's a psychologist who's focus is on overcoming fear and making you a better you. She's the creator of the Year of Personal Growth and an expert when it comes to getting the most out of you.

Thanks Julie Helmrich!

If you enjoyed this session of the Law Firm Marketing Mastery Podcast, let Julie know by clicking on the link below and sending her a quick shout out on Twitter:

Click here to thank Julie on Twitter!

Resources from this Episode

Year of Personal Growth

Julie Helmrich on Twitter

You'll also like:

- Law Firm Marketing Mastery Bookshelf

- Law Firm Marketing Mastery Resources

Want to leave a comment? Too bad! Email me instead (I read everything)!

Let's get one thing out of the way right up front. Law Firm Confidential is now open! But, it's only open for a few days. And, I'm giving you a win-win opportunity. Right now, while membership is open, you can have your first month for $1.

If you're interested just click here. (If, when you click, you see a screen that tells you membership is closed, put your name and email in there and you'll be the first to know the next time membership opens.)

LFMM 085: Ten Lessons Learned from Coaching

The new year is upon us, and I thought this would be a great time to try to convince you to get help to reach your goals.

No, you don't need to join my group. That's not what this is about. It's about taking giant leaps forward with your business.

I have and have had coaches and that's how I've done it. You should too.

By the way, these are in no particular order.

1. Crushed the learning curve.

2. Hanging with "A" players.

3. Accountability.

4. Access to resources/inside info.

5. Mindset shift.

6. Confidence.

7. Support.

8. Clarity.

9. Take action.

10. Skills

If you only get one of these from your coaching think about where your business will be.

Have you had a coach before? What was the experience like? Go to my facebook page and leave a comment.

It's that time of year again! Time to talk goals for 2015. And to do that, I thought there was no better way than via podcast.

Instead of boring you with all of the details, I'll just point you to the play button.

Happy goal setting!

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