After a negative experience at a chaotic pharmacy while battling a sinus infection, Eric Kinariwala identified the need for an easier way to get prescription medications. That was the spark for creating Capsule, a New York based digital pharmacy startup that has expanded to Chicago, Boston, and Minneapolis. “We built the entire experience around the idea that if your mom was a pharmacist and you were the only customer in the world, what would that experience look like?” Capsule is considered a leading disruptor in the pharmacy industry by offering fast delivery and having pharmacists on call 24/7 to help customers among other benefits, but Kinariwala thinks the reasons for the company’s success goes beyond that.  “What we've learned is that it's really not about the speed of the delivery.  It's about all of the other things around the experience that the technology platform enables that makes it really, really frictionless and easy to do something that has historically been really complicated.”  Check out this episode of Raise the Line to learn how the patient-pharmacy relationship is changing, how Capsule is meeting the needs of physicians, health systems, payers and other stakeholders, and how COVID has fueled the company’s growth. 

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