August 26, 2025

Building a product on Salesforce within a niche industry with Greg Jarrett

52 minutes

In this week’s episode of Talent Hub Talk, we catch up with Greg Jarrett, Founder of STACK.aero, which is a business operations technology, custom-built for Brokers and Charter Sales teams within the aviation industry, utilising the Salesforce platform.

Greg shares his journey from an early career outside of tech to becoming the Founder of an aviation-focused technology business. He reflects on the moment he spotted a gap in the market, the leap into entrepreneurship, and the unique challenges of building a product as a non-technical founder.

Greg discusses how he navigated early decisions about product development, why he chose Salesforce as the foundation for his solution, and the steps he took to go from zero coding skills to building his own product. He also opens up about how his relationship with Salesforce has evolved, the technical and non-technical hurdles faced along the way, and the realities of scaling a company in a niche market.

We explore Greg’s perspective on the AI revolution and how he’s preparing his business for the next wave of innovation.

Finally, he shares his vision for the future, including how building a product on Salesforce differs from developing for end-users or delivering consultancy work.

You can follow Greg here:

https://www.linkedin.com/in/gregstackaero/

You can find out more about Stack.aero here:

https://www.stack.aero/

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We hope you enjoy the episode!

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By Ben Duncombe: Salesforce, Sales Force, CRM, Data

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