The most recent book I read was Building a StoryBrand by Donald Miller. Holy cow, this book a must-read for anyone in business!

Most businesses spend way to much time talking about themselves. “Here’s our why, read all about our story and the principles we were founded on, this is why we’re the best, look at us and how great we are”. And all potential customers hear is “blah, blah, blah”. People only care about you and your brand to the extent that you can help them solve their problem.

Miller challenges marketers and business leaders to think about their positioning and message to customers and clients that’s based on the formula of good storytelling that has resonated with humans since our caveman days. Every great story has a hero. That hero has a problem and finds a guide to help the hero solve their problem. It’s a formula that exists in every great story.

The problem is that too many businesses position themselves as the hero in the story. Uh uh! You are not the hero. Your customer is the hero. You are the guide and you need to show your customers the plan to solve their problem and transform their lives.

Just think about this tip you’re listening to right now and why your listening. You’re not listening because you think I’m awesome. You’re listening because you need someone to guide you on your path to a financially secure retirement. You’re the hero. I’m just the guide who is trying to get you there. If I start competing with you to be the hero in this narrative, you tune me out and unsubscribe. That’s what StoryBrand is all about.

StoryBrand is a book that helps business leaders clarify their message so they can guide their heros - their customers and clients - to realize their most important goals.

This book has been influential in so many aspects of my life - everything from business to social settings, and I think it can be a game changer for any business who is desperately trying to stand out in a competitive industry.

That’s it for today. Tomorrow, I’m going to tell you all about the best book I haven’t even read yet.

My name is Ashley Micciche and this is the One Minute Retirement Tip.

Buy the book: https://amzn.to/2QIup8m

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