Placing You First Insurance Podcast by CRC Group

Building Against the Blaze: Rethinking Wildfire Risk


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Urban wildfires are rewriting the rules of home insurance, and the details matter more than ever. We sit down with Brittany Martin, Personal Lines Team Leader for CRC’s Western Region, to break down the construction features, spacing standards, and modeling tools that are redefining eligibility in California, Colorado, and beyond. From tempered glass and enclosed eaves to ember-resistant vents and Class A roofs, we get specific about what moves the needle with underwriters, and what can push a well-appointed home straight into the E&S market.

The conversation turns practical as we map a smart sequence of upgrades during renovations, helping clients elevate materials before renewal crunch time and signal stronger risk control to carriers. We also explore how carriers combine third-party data, AI, and wildfire modeling to evaluate homes at a parcel level. That precision opens doors for case-by-case underwriting even in tough counties with shrinking capacity. Agents will leave with actionable takeaways that can shift accounts from declines to competitive terms.

Subscribe for more retail agent insights, share this episode with your team, and leave a review with the wildfire upgrade that delivered the biggest underwriting win for your clients.

Visit REDYIndex.com for critical pricing analysis and a snapshot of the marketplace.

Do you want to take your career to the next level? Join #TeamCRC to get access to best-in-class tools, data, exclusive programs, and more! Send your resume to [email protected] today!

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Placing You First Insurance Podcast by CRC GroupBy CRC Group

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