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AI isn’t just changing how we work — it’s redefining who truly belongs in their craft.

In this episode of the AI Agents Podcast, host Demetri Panici sits down with Ray Jang, Founder & CEO of Atria, to discuss how AI is reshaping creative work, careers, and the future of modern advertising.

From Ray’s journey leaving TikTok to surviving a near-death startup pivot, to building a creative intelligence platform used by brands and agencies alike, this conversation dives deep into:

➡️ How AI is lowering the floor but raising the ceiling

➡️ Why the “middle” of many careers is disappearing

➡️ The future of creative work, advertising, and AI agents

➡️ What it really takes to build and adapt in an AI-first world

Whether you’re a founder, marketer, creative, or builder, this episode will challenge how you think about skills, leverage, and long-term relevance.

👉 Are you mastering your craft — or just getting by?

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⏰ TIMESTAMPS:

00:00 – AI as a “Binary Filter” for Careers

02:10 – Intro: Meet the Host & Podcast Overview

03:15 – Welcoming Ray Jen, Founder & CEO of Atria

05:40 – Ray’s Background & Time at TikTok

08:45 – The First Startup Idea & Why It Failed

12:30 – The Painful Pivot With 3 Months of Runway

16:40 – Finding Product-Market Fit Under Pressure

21:55 – How Atria Was Born

25:30 – What Creative Intelligence Really Means

30:10 – How Brands & Agencies Use Atria Today

34:45 – Scaling Ads Without Scaling Teams

39:20 – AI, Creativity & Job Displacement

44:10 – Lowering the Floor, Raising the Ceiling

48:55 – Why AI Empowers True Creators

52:10 – Ray’s Long-Term Vision for Atria

54:00 – Final Thoughts & Where to Find Ray

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