In this episode, we explore how Faire built its ads system from scratch. On the business side, we discuss why ads matter for a growing marketplace: enabling brand discovery, creating a new revenue stream, and strengthening the overall ecosystem. On the technical side, we break down the three core components—Ads Delivery, Ads Manager, and Ads Foundation—and examine key considerations such as optimizing for long-term brand–retailer relationships and shipping a complex system within just six months.

For more details, you can refer to their published tech blog, which is linked in the episode description: https://craft.faire.com/building-faires-ads-system-from-scratch-5c24fc916995