About The Guest(s):

• Andrea Barrow: Andrea is a senior ecosystem marketing manager at ConnectWise. She has been working in the MSP space since 2010 and is responsible for managing the Invent program.
• Louie Cocchiola: Louie is a senior ecosystem marketing manager at ConnectWise. He has been working in the MSP space since 2010 and is responsible for raising awareness of the ConnectWise ecosystem.
• Sean Lardo: Sean is an economy evangelist at ConnectWise. He has been working with MSPs and vendors in the industry for many years and is responsible for managing the Pitch It program.

Summary: In this episode of MSP Business School, Brian Doyle, Tim McNeil, and Rob Rogers are joined by Andrea Barrow, Louie Cocchia, and Sean Lardo from ConnectWise. They discuss the Pitch It program and the Invent program, both of which aim to support and promote innovative vendors in the MSP space. The Pitch It program is a shark tank-like competition that helps vendors gain exposure and funding, while the Invent program focuses on technical integration and marketing visibility. The guests share their experiences and the benefits of participating in these programs.

Key Takeaways:

• The Pitch It program is a competition that helps innovative vendors gain exposure and funding in the MSP space.
• The Invent program focuses on technical integration and marketing visibility for vendors in the ConnectWise ecosystem.
• Certification and security reviews are important aspects of the Invent program to ensure the quality and security of integrations.
• The ConnectWise marketplace is a platform where MSPs can discover and browse integrations that meet their business needs.
• Certified integrations have a higher page view advantage in the marketplace, making them more attractive to MSPs.

Quotes:

• "The Pitch It program is a shark tank-like competition to find the best innovators in the MSP space." - Sean Lardo
• "The Invent program focuses on technical integration and marketing visibility for vendors in the ConnectWise ecosystem." - Louie Cocchiola