Building Authority

Building Authority

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Building Authority episodes

  • 7 Figure Business: How Simple Marketing Made it Happen

    On this week's episode of the Powerful Personal Brand Podcast, I meet with Patty Farmer, a 7 Figure businesswoman who stumbled upon her Marketing, Media & Money business by simply saying "yes" to one opportunity.

    Patty Farmer never pictured herself becoming an international influencer and public speaker; she was just doing a friend a favor when she agreed to participate in a last-minute speaking engagement. One opportunity soon turned into many; and before Patty had her business details ironed out, she found herself making 6 figures in less than 1 week.

    Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and 7 Figure Event Producer. As a global influencer and thought leader, she works with women CEO’s, entrepreneurs, and speakers who are experts in their field to help them fully identify their expertise, attract (and convert) their ideal buyers, gain massive visibility, package their knowledge, and position them in the marketplace to leverage the media and create marketing strategies that are profitable…not painful.

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    To Connect with Patty on her website, visit:

    https://PattyFarmer.com

    Or Follow Patty on social media to see her tips in your news feed:

    https://Facebook.com/PattyFarmerCEO

    https://Twitter.com/PattyFarmer

    https://LinkedIn.com/in/pattyfarmer

    https://Pinterest.com/PattyFarmerCEO

    https://Instagram.com/PattyFarmerCEO

    For more personal branding tips and strategies, follow along with Claire:

    • FREE Personal Brand Masterclass: https://clairebahn.com/personal-branding-masterclass
    • Website: https://clairebahn.com/
    • Instagram: https://www.instagram.com/clairebahn/
    • LinkedIn: https://www.linkedin.com/in/clairebahn/
    • Twitter: https://twitter.com/clairebahn
    • YouTube Channel: https://www.youtube.com/clairebahn

    25 min
  • 7 Self Care Tips for the Busy Entrepreneur and CEO

    In this week's episode of the Powerful Personal Brand Podcast, I remind you why self care needs to be an active and intentional part of your routine even when your schedule is packed.

    I share my 7 favorite (and effective) practices of self-care and explain how "indulging" in these practices will:

    -Bolster your productivity

    -Prep your body and mind for focus

    -Keep you well-rounded for life outside of work

    -Inspire others in your life to prioritize their own self-care

    While some assume caring for the self involves pedicures, wine, and cute animal videos, I share a few less obvious but high-leverage rituals you can implement into your routine today. Tune in to hear the full list of tips!

    For more personal branding tips and strategies, follow along with Claire:

    • FREE Personal Brand Masterclass: https://clairebahn.com/personal-branding-masterclass
    • Website: https://clairebahn.com/
    • Instagram: https://www.instagram.com/clairebahn/
    • LinkedIn: https://www.linkedin.com/in/clairebahn/
    • Twitter: https://twitter.com/clairebahn
    • YouTube Channel: https://www.youtube.com/clairebahn


    16 min
  • 6 Key Factors for Effective CEO Branding

    In this episode of the Powerful Personal Brand Podcast, I divulge 6 key factors for effective CEO Branding and explain why this approach garnishes more trust and likeability than traditional marketing.

    Now more than ever, consumers and potential clients rely on referrals and shared values when deciding who gets their business. Because more than 70% of average consumers actively seek companies and brands that reflect their personal values, CEOs can no longer rely on faceless brand statements to get their ideal audiences' attention.

    Tune in to hear my 6 best practices that all successful CEOs use in their own Branding marketing.

    For more personal branding tips and strategies, follow along with Claire:

    • FREE Personal Brand Masterclass: https://clairebahn.com/personal-branding-masterclass
    • Website: https://clairebahn.com/
    • Instagram: https://www.instagram.com/clairebahn/
    • LinkedIn: https://www.linkedin.com/in/clairebahn/
    • Twitter: https://twitter.com/clairebahn
    • YouTube Channel: https://www.youtube.com/clairebahn

    21 min
  • New Company Creates Social Connection Through Food

    This week's episode features Crave-It Founder Bomani Mintz, a former LinkedIn employee, foodie, and professional athlete-turned-entrepreneur. Bomani created his unique business by combining his favorite elements: excellent food and genuine connection with others.

    Bomani and I discuss the importance of Networking, relationship-building, and authentic values to break through the noise and make a difference with your brand. We touch on why work-life balance is subjective, the relief of performing an Instagram "cleanse", and how food feeds us in more ways than one. You can connect with Bomani and follow his journey on LinkedIn and Instagram:

    LinkedIn: https://www.linkedin.com/in/bomanimintz/

    Twitter: https://twitter.com/BomaniMintz

    About Bomani Mintz:

    Bomani previously worked at LinkedIn, where he sourced $3.5m+ in revenue and scaled resources that helped thousands of LinkedIn’s global customers be successful. Building Crave It is Bomani’s dream come true –– blending his experience in the food space for over 10 years, plus his experience in the tech industry. Bomani is also a retired athlete, previously a competitive swimmer, but now translates that passion for fitness by working out over 300 times a year in order to eat great food. Here's where to learn more and download the Craveit App: www.craveit.co.

    For more personal branding tips and strategies, follow along with Claire:

    • FREE Personal Brand Masterclass: https://clairebahn.com/personal-branding-masterclass
    • Website: https://clairebahn.com/
    • Instagram: https://www.instagram.com/clairebahn/
    • LinkedIn: https://www.linkedin.com/in/clairebahn/
    • Twitter: https://twitter.com/clairebahn
    • YouTube Channel: https://www.youtube.com/clairebahn

    33 min
  • How Your Style Communicates Personal Brand: Imogen Lamport

    This week I sit down with certified, award-winning image consultant Imogen Lamport as she dives into the art and science behind personal style. We discuss how you can intentionally and authentically stay on-brand with your company values through your choice of clothing color, material, and structure.

    Imogen Lamport is an internationally certified, award-winning image consultant and image trainer whose passion is demystifying the science and art of style so that you can define your personal style and curate a wardrobe full of clothes you love to wear as they express your personality from the inside out. Connect with Imogen on her website: www.insideoutstyleblog.com or on Instagram and Facebook: https://www.instagram.com/insideoutstyleblog/

    https://www.facebook.com/InsideOutStyleBlog

    For more personal branding tips and strategies, follow along with Claire:

    • FREE Personal Brand Masterclass: https://clairebahn.com/personal-branding-masterclass
    • Website: https://clairebahn.com/
    • Instagram: https://www.instagram.com/clairebahn/
    • LinkedIn: https://www.linkedin.com/in/clairebahn/
    • Twitter: https://twitter.com/clairebahn
    • YouTube Channel: https://www.youtube.com/clairebahn

    22 min
  • How to Find Happiness with Celebrity Happiness Coach Robert Mack

    Trigger Warning: This video discusses a specific person’s experiences with self-injurious behavior and suicide. This may be difficult for some viewers.

    In this Episode of Powerful Personal Brand, I sit down with Celebrity Happiness Coach Robert Mack.

    Robert shares with us his long-standing personal struggle with depression and how it made him an unlikely expert on the subject of happiness. He also dives into micro-expressions, myths about happiness, and shares his top tips for cultivating happiness each day.

    Robert Mack is an Ivy-League-Educated Positive Psychology Expert, Celebrity Happiness Coach, Published Author, and TV Host/Producer. He has been seen on Good Morning America, The Today Show, Access Hollywood, E! Network, and OWN. To connect with Robert, please find him on Instagram at https://www.instagram.com/robmackofficial/ and on his website: Coachrobmack.com

    For more personal branding tips and strategies, follow along with Claire:

    • FREE Personal Brand Masterclass: https://clairebahn.com/personal-branding-masterclass
    • Website: https://clairebahn.com/
    • Instagram: https://www.instagram.com/clairebahn/
    • LinkedIn: https://www.linkedin.com/in/clairebahn/
    • Twitter: https://twitter.com/clairebahn
    • YouTube Channel: https://www.youtube.com/clairebahn

    31 min
  • Secrets to Selling Using Your Personal Brand

    In this week's episode, I break down the Secrets to Selling Using Your Personal Brand.

    I also discuss why you don't need to use traditional, hard-sell tactics in order to successfully promote your product or service to an audience who WANTS to hear from you. I will reveal the wisdom behind my "80/20 Rule", how focusing sales efforts on Ads might benefit your competition, and why mindset plays a crucial role in seamless, organic selling.

    For more personal branding tips and strategies, follow along with Claire:

    • FREE Personal Brand Masterclass: https://clairebahn.com/personal-branding-masterclass
    • Website: https://clairebahn.com/
    • Instagram: https://www.instagram.com/clairebahn/
    • LinkedIn: https://www.linkedin.com/in/clairebahn/
    • Twitter: https://twitter.com/clairebahn
    • YouTube Channel: https://www.youtube.com/clairebahn


    16 min
  • Vanity Metrics Vs Meaningful Metrics For Your Personal Brand

    There's a reason why Instagram is hiding likes these days. It's because they're vanity metrics and we should be focusing on meaningful metrics that actually indicate the success of our personal brands.

    In this episode, I'll be talking about vanity metrics vs meaningful metrics and why focusing on the former can really damage your business and your process.

    Now that you know about Vanity Metrics, learn which are Meaningful Metrics here: https://clairebahn.com/vanity-metrics-personal-brand/

    For more personal branding tips and strategies, follow along with Claire:

    • FREE Personal Brand Masterclass: https://clairebahn.com/personal-branding-masterclass
    • Website: https://clairebahn.com/
    • Instagram: https://www.instagram.com/clairebahn/
    • LinkedIn: https://www.linkedin.com/in/clairebahn/
    • Twitter: https://twitter.com/clairebahn
    • YouTube Channel: https://www.youtube.com/clairebahn

    7 min
  • Personal Branding vs Bragging as a Thought Leader

    Are you bragging on social media or actually providing value?

    If personal branding feels like bragging, you're probably doing it wrong.

    So often on social media, I see people posting what I like to call "Yay Me!" posts. These are the posts that serve no other value than to point out how great the person posting is. "I was featured in Forbes." "My company was listed as one of the top places to work." This is exactly what you SHOULDN'T do with your personal brand. These would be so much better if they were posting as a story instead of a "yay me" statement.

    I dive a little deeper into this in this episode!

    For more personal branding tips and strategies, following along with Claire:

    • FREE Personal Brand Masterclass: https://clairebahn.com/personal-branding-masterclass
    • Website: https://clairebahn.com/
    • Instagram: https://www.instagram.com/clairebahn/
    • LinkedIn: https://www.linkedin.com/in/clairebahn/
    • Twitter: https://twitter.com/clairebahn
    • YouTube Channel: https://www.youtube.com/clairebahn

    7 min
  • What's the Biggest Personal Branding Mistake and Are You Doing It?

    In this episode, I discuss one of the most common, and avoidable, personal branding mistakes you can make. This mistake can have a negative impact on your personal brand, so please make sure that you aren't doing this.

    If you are making this mistake, I give you tips to change it now.

    For more personal branding tips and strategies, following along with Claire:

    • FREE Personal Brand Masterclass: https://clairebahn.com/personal-branding-masterclass
    • Website: https://clairebahn.com/
    • Instagram: https://www.instagram.com/clairebahn/
    • LinkedIn: https://www.linkedin.com/in/clairebahn/
    • Twitter: https://twitter.com/clairebahn
    • YouTube Channel: https://www.youtube.com/clairebahn

    7 min

About Building Authority

From the publisher's feed

Have you ever wondered why certain people in your industry seem to attract all the attention — from media interviews to speaking opportunities — while others with equal talent stay under the radar?