The CPG View

Building Balanced Teams, Simplifying eCommerce, and Planning for Success: The Future of Digital Strategy (Jennifer Peters, Director of DTC, Martech, + Digital Compliance at Olly)


Listen Later

As the Director of DTC, Martech, and Digital Compliance at OLLY PBC, how do you balance strategic vision with technical execution to create seamless and impactful digital customer experiences?

 

With your expertise in replatforming and managing diverse eCommerce platforms like Shopify Plus and Salesforce Commerce Cloud, what key challenges do you see businesses face, and how do you approach solving them?

 

Digital compliance is increasingly important in today’s landscape. How do you ensure that regulatory requirements are met without compromising innovation and user experience?


You’ve honed a broad skill set across digital marketing, SEO, and analytics. Which of these strengths do you think is most critical for driving success in the eCommerce space today, and why?

 

Looking to the future, what excites you most about the intersection of technology and marketing, and how do you see your role evolving in shaping the next wave of eCommerce innovation?

...more
View all episodesView all episodes
Download on the App Store

The CPG ViewBy The CPG View

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

20 ratings


More shows like The CPG View

View all
The Daily by The New York Times

The Daily

112,327 Listeners

Up First from NPR by NPR

Up First from NPR

56,375 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,191 Listeners

The CPG Guys by Peter V.S. Bond & Sri Rajagopalan

The CPG Guys

117 Listeners

Big Technology Podcast by Alex Kantrowitz

Big Technology Podcast

476 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

16,009 Listeners

CPG Week by BevNET  Nosh by Nosh

CPG Week by BevNET Nosh

25 Listeners

CPG Vibes by Gavin Konkel & Wade Yenny

CPG Vibes

409 Listeners

The Natural List by Jessica Rubino and Adrienne Smith

The Natural List

7 Listeners

Retail Media Breakfast Club by Kiri Masters

Retail Media Breakfast Club

8 Listeners