Adam Lang, Director of Relativity Media joins us to discuss the important topic of Building better business acumen.

Adam offers a definition of business acumen in the context of media sales, discusses the power of truly understanding a client's category and trading environment; and ultimately why business acumen must always be underpinned by emotional intelligence and empathy.

Fear and Greed is a publication of Relativity Media - A daily business podcast designed to set you up for a successful day. For media salespeople looking to fast-track their understanding of domestic and international business (and the why behind the headlines)

Subscribe to Fear and Greed here.

Connect with Adam Lang on LinkedIn.

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www.mediasalesmastery.com

Edited, Hosted and Produced by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore