Ep. 383: In this episode of Success in Mind, host Teri Holland is joined by brand strategist Yahel Demeter to explore the concept of brand equity. They discuss its importance, how to build and measure it, and the role it plays in long-term business success. Yahel shares insights on differentiating brand values, understanding target markets, and leveraging brand equity for growth.

Key Takeaways:

Join Teri and Yahel for their upcoming (Almost) 1:1 Business Workshop on September 26th. Visit Teriandyahel.ca for more details and to get your ticket!

Yahel Demeter is a seasoned brand strategist with over 22 years of experience, specializing in helping businesses build and leverage brand equity for growth. Learn more at www.yaheldemeter.ca

Learn more about Teri: www.teriholland.ca

Chapters

00:00 Understanding Brand Equity
10:48 Components of Brand Equity
21:22 Target Market and Competition
31:59 Building Brand Equity for Small Businesses
35:21 Balancing Relatability and Aspirational Messaging
37:13 Understanding Your Target Market
39:09 Defining Your Target Market Effectively
42:46 Predicting Future Needs of Your Market
45:28 Measuring Brand Equity
47:11 Signs of Losing Brand Equity
49:41 Leveraging Brand Equity for Growth
52:21 Expanding Product Lines Without Losing Equity
54:14 Common Mistakes That Damage Brand Equity
56:03 Recovering from Brand Equity Loss
58:34 Examples of Exceptional Brand Equity
01:02:17 Building Brand Equity on a Budget