Ep. 385: SEO is evolving. In this episode of Success in Mind, I sit down with Tianna Mamalick, founder of SMB Marketing School, to discuss how AI is changing search and what small business owners must do to stay visible online.

You’ll learn:

Why people are now typing questions instead of keywords into Google

How to use FAQs, service pages, and blogs to get found

Why social media platforms are the new search engines

The importance of Google Business Profiles, reviews, and backlinks

Action steps you can take this week to strengthen your SEO

Whether you’re new to SEO or ready to future-proof your strategy, this conversation will give you practical tools you can start using immediately.

Connect with Tianna:

 Keyword Course → https://smbmarketingschool.com/keyword-course

Connect with me:

Chapters:

00:00 Introduction

05:13  Evolving Search Behaviour

08:43 The Relevance of Blogs in Modern SEO

12:09 Misconceptions About SEO and AI

14:57 Social Media’s Role in Search

17:10 Navigating Generative Engine Optimization (GEO)

21:20 The Changing Landscape of Keywords

26:06 Optimizing Google My Business for SEO

31:25 The Role of Backlinks in SEO

38:34 Actionable SEO Steps for Business Owners

45:07 The Future of SEO in the Age of AI

Ep. 384: What if the biggest thing holding you back… is a story you keep telling yourself?

In this solo episode, Teri unpacks the three most common limiting beliefs that sabotage high performers — and how to rewrite them so your future self can finally thrive. These internal narratives shape your actions, identity, and ultimately, your results. If you’re ready to stop playing small and start aligning with who you're becoming, this episode is your roadmap.

Why your subconscious stories shape your success

The real reason "I'm not ready yet" keeps you stuck

How to overcome imposter syndrome with a powerful reframe

Why “this is just how I am” is the most dangerous story of all

Simple mindset rewrites to step into your next level

A quick visualization to align with your future self

📲 Follow Teri on Instagram → @theteriholland

💼 Book a Discovery Call with Teri → https://www.teriholland.ca/about-you

If you found this episode helpful, please consider:
✔️ Leaving a 5-star rating or review
✔️ Sharing this episode with a friend or client
✔️ Tagging @theteriholland on Instagram with your biggest takeaway

Chapters:

00:00 The Power of Your Inner Narrative
01:00 Identifying Common Self-Sabotaging Stories
05:21 Overcoming Imposter Syndrome
08:40 Rewriting Fixed Beliefs
10:04 Visualizing Your Future Self
11:47 Taking Action and Transformation

Ep. 383: In this episode of Success in Mind, host Teri Holland is joined by brand strategist Yahel Demeter to explore the concept of brand equity. They discuss its importance, how to build and measure it, and the role it plays in long-term business success. Yahel shares insights on differentiating brand values, understanding target markets, and leveraging brand equity for growth.

Key Takeaways:

Join Teri and Yahel for their upcoming (Almost) 1:1 Business Workshop on September 26th. Visit Teriandyahel.ca for more details and to get your ticket!

Yahel Demeter is a seasoned brand strategist with over 22 years of experience, specializing in helping businesses build and leverage brand equity for growth. Learn more at www.yaheldemeter.ca

Learn more about Teri: www.teriholland.ca

Chapters

00:00 Understanding Brand Equity
10:48 Components of Brand Equity
21:22 Target Market and Competition
31:59 Building Brand Equity for Small Businesses
35:21 Balancing Relatability and Aspirational Messaging
37:13 Understanding Your Target Market
39:09 Defining Your Target Market Effectively
42:46 Predicting Future Needs of Your Market
45:28 Measuring Brand Equity
47:11 Signs of Losing Brand Equity
49:41 Leveraging Brand Equity for Growth
52:21 Expanding Product Lines Without Losing Equity
54:14 Common Mistakes That Damage Brand Equity
56:03 Recovering from Brand Equity Loss
58:34 Examples of Exceptional Brand Equity
01:02:17 Building Brand Equity on a Budget

Ep. 382 Summer may be over, but your goals don’t have to be. September is the perfect time to reset, refocus, and rebuild your momentum so you can finish the year strong. In this episode of Success in Mind, Teri Holland shares practical strategies to help you reflect on your wins, set a clear 90-day vision, reset your habits, and clear away distractions.

Whether you’re an entrepreneur, coach, or high achiever, these simple steps will help you reclaim your confidence and make the last four months of the year your most productive yet. 

What You’ll Learn in This Episode:

Episode Links:

Confidence Hypnosis: Free 30-Day Guest Pass to Aura

Work with me: www.teriholland.ca

Chapters:

00:00 – Welcome & Podcast Introduction: Success Mindset for Entrepreneurs
00:49 – September Reset: Why Fall Is the Best Time to Regain Momentum
01:52 – Reflection & Goal Setting: How to Review Your Year and Refocus
03:58 – 90-Day Vision: Planning for Productivity and Business Growth
05:53 – Habits & Routines: Rebuilding Daily Success Systems After Summer
07:04 – Health, Energy & Decision-Making for Entrepreneurs
07:57 – Declutter & Focus: Removing Distractions to Boost Productivity
09:15 – Confidence & Mindset: Overcoming Self-Doubt and Finishing Strong
11:13 – Final Motivation: Take Action and Achieve Your Year-End Goals

Ep. 381: Are you stuck in the overthinking loop that keeps so many entrepreneurs from moving forward? In this episode of Success in Mind, I share powerful mindset shifts to create business clarity and momentum so you can break free from analysis paralysis and start taking action in your business.

You’ll discover:

Whether you’re launching a new business, making a major decision, or simply trying to get out of your head, this episode will help you take the next step toward success.

👉 What box did you open today? Share your breakthrough from this episode and join the conversation on instagram @TheTeriHolland

👉  Work with Teri: www.teriholland.ca

Chapters:

Chapters

00:00 The Hidden Cost of Overthinking
06:34 Shifting from Overthinking to Action
09:35 Clarity Reset Exercise

 Ep. 380: this week we're talking about how to beat the summer slump and keep your momentum throughout the summer months. Whether you're navigating a summer slump or prepping for a high-impact Q4, this show will help you stay grounded and focused on your terms.

In each episode, you'll learn how to:

Overcome mindset blocks like self-doubt, resistance, and comparison

Maintain momentum through seasonal slowdowns (without guilt or hustle)

Redefine productivity and align your schedule with your energy

Use strategy and self-leadership to stay connected to your goals

Build sustainable success without sacrificing joy or rest

If you're ready to ditch the all-or-nothing mindset and keep showing up—even when it's quiet—you’re in the right place.

Let’s keep success in mind.

Episode links:

Get on the waitlist for a ridiculous low intro price to my new course: Booked + Brilliant

Book a discovery call with me: www.teriholland.ca/about-you

00:00 – Welcome to Success in Mind
01:00 – Understanding the Summer Slump
02:00 – Intentional Momentum Without Burnout
03:00 – Redefining Summer Productivity
04:00 – Planting Business Seeds for Q4 Success
05:00 – Weekly Non-Negotiables for Entrepreneurial Focus
06:00 – Designing a Summer Workflow That Fits Your Life
07:00 – The Invisible Advantage of Consistent Action
08:00 – Mindset Shifts for Seasonal Business Growth
09:00 – Guided Entrepreneur Affirmations for Summer Clarity
11:00 – Final Thoughts + Your Summer Success Plan

Ep. 379: What happens when your entire life changes in a single moment? In this powerful episode, Erika Brouillette shares how she became a traumatic brain injury caregiver overnight after her husband’s accident—and how she went from barely surviving to reclaiming her identity after trauma.

We talk about the emotional toll of caregiving, the reality of caregiver burnout recovery, and how Erika found strength, hope, and purpose in the midst of unimaginable challenges. She’s now the host of Real Lives of TBI Wives, a podcast for TBI wives, where she supports women walking through similar storms.

This is a story about resilience. About choosing growth. And about turning pain into purpose.

👉 Subscribe for more mindset, motivation, and real stories of entrepreneurial transformation.

🔗 Connect with Erika Brouillette
Podcast: Real Lives of TBI Wives
Website: reclaim-tbiwives.com

BONUS: reallivesbonus.com

🔗 Join the 5-Day Launch Your Podcast Challenge
Start your own podcast journey like Erika did: www.teriholland.ca/launch-your-podcast 

Chapters:

00:00 – Intro
02:20 – The Day Everything Changed
06:45 – From Survival Mode to Self-Discovery
11:30 – Caregiver Burnout and Guilt
16:50 – Rebuilding a New Life After Trauma
21:15 – Turning Pain Into Purpose
26:40 – Starting a Podcast Through the Pain
30:00 – Finding Her Voice as a Creator
34:15 – Advice to Aspiring Podcasters
37:00 – Closing Thoughts + Where to Find Erika

 Ep. 378: What happens when your business, your routines, and your identity are interrupted by a potential health crisis?

In this powerful and deeply personal episode, Teri shares the wake-up call that changed everything—a breast cancer scare that forced her to reevaluate her priorities, restructure her business, and take radical ownership of her health. This isn't just a story of facing fear—it's a roadmap for not waiting until life forces your hand.

If you're an entrepreneur struggling with burnout, overcommitment, or disconnection from your original mission, this episode offers clarity, perspective, and practical inspiration.

Why health is non-negotiable for sustainable success

How a breast cancer scare triggered deep reflection and business realignment

The power of saying “no” to clients, commitments, and habits that no longer serve you

What to do when your motivation fades after the crisis passes

Why entrepreneurs must prioritize well-being before burnout sets in

If this episode moved you, share it with another entrepreneur who needs the reminder that health comes first. Then send Teri a DM on Instagram and let her know: What’s one thing you’re changing today?

00:00 – Facing the Question: What If Time Is Limited?

01:30 – A Sudden Wake-Up Call

03:00 – The Mammogram and the Fear That Almost Stopped Me

05:00 – The Callback and the Unknown

06:30 – The Word That Changed Everything: “Mass”

08:00 – The Biopsy Experience

11:00 – The Reflective Pause: What Actually Matters

13:00 – The Results: Relief and Perspective

14:00 – Three Truths That Changed My Life

15:30 – Ruthless Reprioritization

16:30 – Regaining Control Through Simplicity

17:30 – Letting Go of the Old Hustle

18:30 – The Motivation Fade and Snapback

20:00 – Choosing Change Without Crisis

22:00 – Final Reflection and Call to Action

Ep. 377: In this episode of Success In Mind, I’m joined once again by course creation expert Shannon Boyer. When Shannon first came on the show, she was skeptical about using AI in course development. Today, her perspective has completely shifted.

Shannon shares how she has built custom GPTs to help coaches, entrepreneurs, and course creators simplify and accelerate the course creation process while still keeping their authentic voice at the center of their work.

In our conversation, we cover:

The “Messy Middle” of course creation and how AI helps navigate it

How Shannon uses AI to build course outlines efficiently

How she's using AI to help organize and structure lessons while maintaining the creator’s voice

How her custom GPTS create storyboard video lessons for more professional content

Why human connection, interaction, and real student results remain essential in online education

How AI is changing pricing, business models, and course delivery options

The mindset shifts entrepreneurs need when incorporating AI into their business

Whether you're a coach, consultant, entrepreneur, or course creator, this conversation will give you valuable insights on how to leverage AI as a co-creator, not a replacement, while building high-quality, transformational courses.

Learn more about Shannon Boyer’s Build Lab: www.skool.com/buildlab/about
Connect with Shannon on Instagram: www.instagram.com/shannonlboyer
Connect with me on Instagram: www.instagram.com/theteriholland

Try Kajabi free for 30 days

Chapters

00:00 Revisiting AI Perspectives in Course Creation
03:39 Custom GPTs: Revolutionizing Course Development
06:03 The Role of AI in Maintaining Authenticity
08:49 Streamlining the Course Creation Process
11:30 Navigating the Messy Middle of Course Creation
14:15 The Human Element in AI-Driven Learning
16:57 Business Transformation Through AI
20:27 Pricing Strategies in the Age of AI
24:48 The Value of VIP Experiences
25:39 Understanding Course Creation Timelines
26:12 AI in Course Development
28:08 Transforming Course Creation with AI
29:07 Defining High-Quality Courses
31:41 The Importance of Human Touch in Courses
34:16 Shifting Mindsets on AI Integration
36:50 AI as a Co-Creator
39:11 Valuing Experience Over Time
40:12 Introducing the Build Lab
43:12 Reflections on Career Paths and Success Factors
47:08 Kajabi Ad.mp3

 Ep. 376: She started young, scaled fast, and didn’t let failure stop her.

In this episode, I sit down with powerhouse entrepreneur Dorothy Andreas—a business growth strategist, bestselling author, speaker, and now podcast host of Streamline Success. With over four decades of experience and 9 successful companies under her belt, Dorothy shares how she overcame adversity, systematized success, and helps others build seven-figure businesses without burning out.

We cover:

How Dorothy launched her first salon at 19 by selling her car

The fire that destroyed her business—and what she did next

Why mindset is everything when it comes to sustainable growth

The 3-part formula she teaches clients to scale fast

How podcasting is opening new doors in her career

And the one Madonna song that carried her through the toughest times

🎧 Plus, don’t miss her advice for anyone thinking of launching a podcast (hint: she took my 5-Day Podcast Challenge)!

🔗 Resources Mentioned:

Dorothy’s podcast: Streamline Success 

Dorothy’s books and coaching: www.streamlinesuccess.com

Join the 5-Day Podcast Launch Challenge

📌 Connect with Dorothy Andreas on social media:

LinkedIn

Instagram

Facebook