Ep. 363: This week on Success in Mind, I’m sitting down with Dr. Destini Copp to talk about all things newsletters, and this conversation is a game-changer. If you’ve been sending out the same old “Here’s my latest blog/podcast/other thing” email and are wondering why no one’s opening it, this episode is for you.
The biggest mistakes business owners make with newslettersWhy email marketing ≠ newsletters (yes, there’s a difference)How to create engaging content that people actually want to readThe Mini Magazine Method—a genius way to structure your emailsSimple ways to grow your list (even if you’re starting from scratch)How to monetize your newsletter and start making money from your emailsShe also shares her go-to AI hack for writing subject lines that boost open rates and keep subscribers hooked.
Key Takeaway: Your newsletter isn’t just a marketing tool—it’s a business asset. And if you’re not monetizing it, you’re leaving money on the table.
Listen Now and Start Turning Your Email List Into a Revenue Machine
Get Destini’s Freebie: Newsletter Profit Calculator – Find out how much your newsletter could be earningFollow Destini: Website | LinkedIn Listen to Past Episodes: Success in Mind PodcastStart a podcast: The 5-Day Launch Your Podcast ChallengeKajabi: Try it free for 30 daysIf you found this episode helpful, share it with a friend who needs to hear this. Leaving a review also helps more people find the show.
00:00 The Importance of Newsletters for Small Businesses
03:11 Understanding Email Marketing vs. Newsletters
05:51 Misconceptions About Email Newsletters
09:12 Creating Engaging Newsletter Content
12:00 Growing Your Email List
14:58 Segmenting Your Email List
18:04 Common Mistakes in List Building
20:59 Avoiding Alienation in Newsletters
23:58 Standing Out in the Inbox
27:26 Crafting Compelling Subject Lines
28:48 Choosing the Right Newsletter Platform
29:59 Establishing a Unique Brand Voice
31:52 Generating Fresh Content Ideas
34:53 Repurposing Content Across Platforms
35:43 Monetizing Your Newsletter
39:42 Finding Sponsors for Your Newsletter
41:45 Determining the Right Frequency for Newsletters
42:12 Rapid Fire Questions and Personal Insights