In this episode of Success in Mind, we dive into the importance of year-end reflection before setting goals for 2025. Discover why looking back is as vital as looking forward, and learn practical steps to analyze your numbers, customers, team, and personal growth. We also give actionable tips to turn your reflections into a strategic vision for the coming year. Don't miss your homework at the end — schedule your reflection day and set yourself up for ultimate success!

Download your End of Year Reflection Guide

Get 50% off of Kajabi for 1 full year: https://app.kajabi.com/r/tP6BMkjv/t/tcvzhbxv

Listen to episode 247 with Yahel Demeter: How to Differentiate Your Brand

Connect with Teri on Instagram

Donate to support the show: buymeacoffee.com/teriholland

Want to be a guest on Success In Mind; Entrepreneurs Self-Improvement Guide? Send Teri Holland a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/successinmind

Chapters:

00:00 Introduction and Setting the Stage

02:15 The Importance of Reflection

03:11 Analyzing Your Numbers

03:52 Understanding Your Customers

04:45 Evaluating Your Team

05:36 Personal Reflection for Business Owners

06:50 Innovation and Growth Strategies

07:56 Setting Goals for 2025

08:58 Practical Steps for Effective Reflection

11:36 Next Steps.

Ep. 348: This week on Success in Mind, we're diving deep into the philosophy of leadership with kindness with the incredible Darci Lang. Darci, a seasoned speaker, trainer, and author, shares her journey from a personal crisis to becoming a hallmark of kindness in leadership. We discuss her 90% concept, stemming from focusing on the positives and what we can control, and how it can dramatically improve our leadership and personal lives. From childhood struggles to motivational insights and the importance of being genuinely kind (not just nice), Darci's wisdom is profound and practical. Get ready to be inspired, laugh, and maybe even change your outlook on leadership and kindness!

Connect with Darci Lang:

www.darcilang.com

@Darcilang across all social platforms

Book Giveaway!

Get a copy of Darci's book; Lead the 90%, by doing one of three things (you don't have to do them all) and the first 10 to do one of these things will get a book:

1) write a review on Apple Podcasts and mention this episode, then send me (Teri) a screenshot of it so I can connect with you to send you a book. 

2) Write a comment on this episode on Spotify, then send me (Teri) a screenshot of it so I can connect with you to send you a book. 

or 3) Take a screenshot of this episode playing on your phone and either post it on social media and tag me (@TheTeriHolland), or send me (Teri) a screenshot of it so I can connect with you to send you a book. 

---> Send your screenshots to me on social media @TheTeriHolland or email it to me at [email protected]

Chapters:

00:00 Introduction: Seeing Yourself with Love

00:15 Meet Darci Lang: A Focus on Kindness

01:35 The 90% Philosophy Explained

03:53 The Power of Kind Leadership

09:59 Developing Kindness as a Skill

16:23 Practical Steps to Embrace the 90%

19:19 The Three Complaint Rule

19:42 Evaluations and Feedback

20:24 The Impact of Negative People

21:42 Confidence in Speaking

24:10 Questions from Instagram

28:11 Rapid Fire Questions

30:22 Final Thoughts and Giveaway

Ep. 347: Join host Teri Holland on Success in Mind as she explores the essentials of differentiation with business growth strategist Yahel Demeter. This episode dives into key strategies like authenticity in marketing, understanding ideal clients, and leveraging the TAM SAM SOM model for precise market segmentation. Learn how to establish strong brand values, maintain consistency, and the 10 elements of differentiation.

Yahel shares expert insights on standing out in competitive markets, the differences between differentiation and positioning, and the role of innovation in maintaining a competitive edge.

Episode Links

Book a free strategy planning session with Yahel: https://calendly.com/yahel-demeter/free-discovery-session

The Ten Elements of Brand Differentiation: https://www.yaheldemeter.ca/post/10-ways-to-beat-your-business-competition-a-quick-guide-for-business-owners

Connect with Yahel: http://linkedin.com/in/yaheldemeter

Visit Yahel's website: www.yaheldemeter.ca

Show Links:

The 5-Day Launch Your Podcast Challenge: www.teriholland.ca/5daypodcast

Connect with Teri on Instagram: www.instagram.com/theteriholland

Ep. 346: Join me as I dive into the pros and cons of running a Black Friday special for your business! I'll share my personal experiences and give you a series of questions to help decide if it's the right move for you. From strategic opportunities to the perils of margin erosion and brand impact, we cover it all. Plus, stay tuned until the end for exciting alternatives to slashing prices and learn how to plan your promotions effectively.

Join The 5-Day Launch Your Podcast Challenge: www.teriholland.ca/5daypodcast

Show Links:

Join the Success in Mind Community:  https://www.teriholland.ca/offers/Wn7BY8YD

Work with Teri: www.teriholland.ca/consultation 

Connect with Teri on instagram

Chapters:

00:00 Introduction: Should You Run a Black Friday Special?

00:40 Podcast Challenge Announcement

01:09 The Temptation and Pressure of Black Friday

02:07 Hidden Opportunities and Risks of Black Friday

03:39 Personal Experience

07:30 Deciding Whether to Run a Black Friday Deal.

11:17 Alternative Strategies to Discounting

14:26 Planning and Marketing Your Black Friday Special

16:55 Final Thoughts

In this episode of Success in Mind, we're diving into decision fatigue - that brain fry you get from making too many choices. I’ll share how the Four D Decision Matrix can transform your approach to decision-making.

We’ll talk about minimizing choices like Steve Jobs, automating tasks, and creating energy-boosting routines. Plus, I spill about my black turtleneck addiction and give you actionable steps to streamline your decisions and boost your business efficiency. Join the Success in Mind community and level up your game. 

Show links: 

Success in Mind community: https://www.teriholland.ca/offers/Wn7BY8YD

Work with Teri: www.teriholland.ca/consultation

Download the free Decision Making Framework: https://www.teriholland.ca/DecisionMakingFramework

Connect with me on Instagram

Chapters: 

00:00 Introduction to Decision Fatigue

00:42 Personal Experiences with Decision Making

02:31 The Impact of Decision Overload

04:27 Simplifying Decisions: The Four D's Framework

09:57 Practical Implementation and Action Plan

13:28 Common Pitfalls in Decision Making

16:49 Conclusion and Community Engagement

Ep. 344: In this episode of Success in Mind, I chat with LinkedIn guru Daniel Alfon about mastering LinkedIn. We dive into why being the best connected is better than being the most connected, and share tips on optimizing your profile, creating engaging content, and building a meaningful network.

Plus, we discuss how to avoid getting spammed, leveraging real-life connections, and whether premium memberships are worth it. Stick around for practical advice and a lively, fun chat that'll revolutionize how you use LinkedIn. 

If you want to watch the video version of the episode: https://youtu.be/Odhd2XIPAKk?si=x3j6sGtv5KhNHfSe

Connect with Daniel Alfon:

The FREE guide to Double Your Sales with Strong Connections: https://www.danielalfon.com/store/double-sales-strong-connections/teri

www.danielalfon.com

LinkedIn: https://www.linkedin.com/in/alfon/

Show Links:

www.teriholland.ca

Connect with me @TheTeriHolland on all social platforms but Instagram is my favourite!

Chapters:

00:00 Introduction to LinkedIn Networking

00:37 Meet Daniel Alfon: LinkedIn Expert

02:16 Why LinkedIn Matters for Entrepreneurs

03:52 Maximizing LinkedIn in Just 10 Minutes a Week

05:04 Optimizing Your LinkedIn Profile

09:54 Building a Strong LinkedIn Network

20:54 Effective LinkedIn Content Strategies

24:52 Going All In on LinkedIn

26:35 The Value of Collaborative Articles

29:12 Writing Your Own LinkedIn Articles

31:01 Optimizing Your LinkedIn Profile

35:16 Personal Content on LinkedIn

37:56 Avoiding Bad Practices on LinkedIn

40:26 Is LinkedIn Premium Worth It?

42:45 Daniel's Journey with LinkedIn

45:52 Rapid Fire Questions

48:03 Final Thoughts and Networking Advice

Ep. 343: In this conversation, Holly Porter shares her profound journey through COVID-19, detailing her harrowing experiences in the ICU, the spiritual insights gained during her coma, and the transformative impact of her illness on her life, business and relationships. She discusses the challenges of long COVID, her entrepreneurial ventures, and the importance of personal development.

Holly emphasizes the messages of love and purpose she received during her near-death experience and how they guide her in building a legacy through her nonprofit and software company.

Connect with Holly:

https://hollyporterinternational.com/

https://AdventureBucketWish.org

Show Links:

Work with Teri: www.teriholland.ca/consultation

Follow Teri on Instagram: www.instagram.com/theteriholland

Chapters:

00:00 Introduction and Welcome

00:14 Holly's COVID Journey Begins

01:09 Hospitalization and Ventilation

04:28 Out of Body and Near Death Experiences

12:48 Spiritual Awakening and Messages

15:43 Reflecting on Personal Struggles

17:12 Finding Purpose and Legacy

18:40 New Business Ventures

20:10 Overcoming Challenges

21:40 Personal Development Journey

25:14 Rapid Fire Questions

27:00 Final Thoughts and Advice

Ep. 342: In this episode, I'm guiding you through a 3-step process to help to tap into your purpose.

In this episode you'll find:

• What is purpose?

Connect with me and let me know what you discovered: www.instagram.com/theteriholland

How to work with me: www.teriholland.ca/consultation

Chapters:

00:00 Introduction to Finding Your Purpose

00:36 Understanding the Importance of Purpose

01:50 A Personal Story: Discovering Purpose

06:17 Steps to Finding Your Purpose

13:45 Misconceptions About Purpose

17:04 Conclusion and Upcoming Episodes

Ep. 341: In this conversation, I'm joined by Gee Ranasinha to discuss the common marketing mistakes made by small business owners, the importance of cohesive marketing strategies, and how to differentiate in a crowded market. Gee emphasizes the need to understand customer insights and shares with us the role of AI in marketing. We also talk about the significance of trust and authenticity in marketing, as well as practical advice for small business owners

Connect with Gee: https://www.linkedin.com/in/ranasinha/

Learn more about Kexino: https://kexino.com/

Show Links:

Work with Teri: www.teriholland.ca/consultation

Connect with Teri: www.instagram.com/theteriholland

Chapters:

00:00 Introduction: The Importance of Differentiation in Marketing

01:15 Meet Gee Ranasinha: Marketing Veteran and CEO of Kexino

02:33 Common Marketing Mistakes by Small Business Owners

02:58 The Pitfalls of Self-Diagnosis in Business

06:32 The Role of a Website in Lead Generation

12:15 The Importance of Cohesive Marketing Strategies

18:41 Understanding Customer Insights for Effective Marketing

27:55 The Emotional Aspect of Marketing

35:43 Experimentation and Creativity in Marketing

36:34 Ask Your Customers: The Key to Effective Marketing Strategy

38:42 Understanding Custom Audience Targeting

39:13 The Importance of Customer Feedback

41:06 Defining Strategy in Marketing

42:57 The Role of AI in Marketing

47:57 Avoiding Marketing Pitfalls

51:56 Rapid Fire Questions

01:01:57 Final Thoughts and Takeaways

Ep. 340: In this conversation, Lauren Gaggioli shares her entrepreneurial journey, discussing her transition from acting to education and, ultimately, to SEO. She emphasizes the importance of finding balance in business and life, the significance of having a purpose beyond just business, and how SEO can be a powerful tool for solopreneurs. Lauren also highlights the need for effective content marketing and the importance of understanding search intent to connect with audiences. The discussion wraps up with practical advice on optimizing websites and leveraging SEO strategies for success.

Connect with Lauren:

https://laurengaggioli.com/

Instagram

Facebook

LinkedIn

Continue this conversation on Lauren's podcast, the Digital Entrepreneurs Toolkit: Apple Podcasts or Spotify

Chapters:

00:00 Introduction to Entrepreneurial Worth

00:28 Meet Lauren Gaggioli: From Acting to SEO

01:07 The Importance of Balance and Purpose

01:47 Lauren's Entrepreneurial Journey

05:35 Discovering the Power of SEO

09:14 The Concept of Entrepreneur Enmeshment

11:42 Balancing Business and Personal Life

21:29 Defining and Living Your Purpose

31:02 Introduction to SEO and Organic Content Marketing

32:29 The Power of Google Search

34:07 SEO vs. Social Media

35:36 Leveraging SEO for Solopreneurs

35:48 Keyword Research and Its Importance

37:36 Optimizing Content for SEO

38:11 Creating an Organic Marketing Ecosystem

46:19 SEO Strategies for Specific Products

52:19 Combining Different Offerings on One Website

54:58 Rapid Fire Questions

57:24 Final Thoughts