Ep. 368 Are you ignoring this overlooked branding strategy? In this episode of Success in Mind, I’m joined by brand identity designer Ami DeMelo, and we’re diving into something that might surprise you… print media.

Yep, in a digital world, we’re talking paper, packaging, and why it all still matters more than ever. Ami shares how she helps businesses create meaningful brand experiences—ones that people actually remember—and why the tactile, physical world of print still has serious power in a screen-saturated society to help you stand out from your competition. 

We talk about:

🎧 Listen in to learn:

What a brand identity designer really does (and why it matters)

How to create brand materials people actually want to hold onto

Why physical touchpoints like business cards and packaging still drive sales

How to keep your brand cohesive across both print and digital

The #1 thing to consider before you print anything

Why strategy matters more than the size of your marketing budget

Whether you’re building a luxury brand, a minimalist vibe, or just want your marketing to actually get noticed—this conversation will open your eyes to what’s possible with intentional design.

🎁 BONUS: Ami is creating a DIY brand audit checklist! Sign up to get it below ⬇️

 📎 Resources + Links:

✅ Sign up to get Ami's DIY Brand Audit Checklist when it comes out: https://amidemelo.com/free-resources/

✅ Connect with Ami DeMelo on Instagram: @amidemelo

✅ Learn more about her work: www.amidemelo.com

✅ Grab your ticket for 5 Peaks Summit (Ami’s a featured speaker!): www.5peakssummit.ca

✅ Try Kajabi for free for 30 days: https://app.kajabi.com/r/tP6BMkjv/t/lelxvxfo

✅ Work with Teri: www.teriholland.ca

Chapters:

00:00 – Welcome + Meet Ami DeMelo
02:30 – From Fashion to Branding
04:00 – Is Print Still Relevant?
07:30 – The Power of Packaging (Hello Apple + Il Makiage)
11:00 – How Print Builds Connection
14:30 – Making Your Digital and Print Presence Match
18:00 – Print That Gets Shared
21:00 – Common Print Mistakes to Avoid
25:00 – QR Codes, Trends & Tech
28:30 – Going Green with Print
31:00 – Branding Q&A from Instagram
36:00 – Rapid Fire Fun
39:30 – Final Words + Free Brand Audit Checklist