Ep. 363: This week on Success in Mind, I’m sitting down with Dr. Destini Copp to talk about all things newsletters, and this conversation is a game-changer. If you’ve been sending out the same old “Here’s my latest blog/podcast/other thing” email and are wondering why no one’s opening it, this episode is for you.

Destini breaks down:

She also shares her go-to AI hack for writing subject lines that boost open rates and keep subscribers hooked.

Key Takeaway: Your newsletter isn’t just a marketing tool—it’s a business asset. And if you’re not monetizing it, you’re leaving money on the table.

Resources & Links:

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Chapters

00:00 The Importance of Newsletters for Small Businesses
03:11 Understanding Email Marketing vs. Newsletters
05:51 Misconceptions About Email Newsletters
09:12 Creating Engaging Newsletter Content
12:00 Growing Your Email List
14:58 Segmenting Your Email List
18:04 Common Mistakes in List Building
20:59 Avoiding Alienation in Newsletters
23:58 Standing Out in the Inbox
27:26 Crafting Compelling Subject Lines
28:48 Choosing the Right Newsletter Platform
29:59 Establishing a Unique Brand Voice
31:52 Generating Fresh Content Ideas
34:53 Repurposing Content Across Platforms
35:43 Monetizing Your Newsletter
39:42 Finding Sponsors for Your Newsletter
41:45 Determining the Right Frequency for Newsletters
42:12 Rapid Fire Questions and Personal Insights