Ep. 367 Understanding Trademarks & Copyrights for Creators with Andrei Mincov

In this episode, I welcomed back the always brilliant Andrei Mincov of Trademark Factory. I knew I had to bring him on again after so many questions came up in my podcast training around copyright and trademarks—especially for podcasters, YouTubers, and content creators.

We covered so much in this conversation, and Andrei has such a clear and practical way of explaining this often confusing topic.

✨ Here's what we explored:

The difference between copyright and trademark (hint: one protects the how, the other protects the who)

What aspects of your podcast or YouTube channel are automatically protected—and which aren’t

Whether or not episode titles are protected 

How to know when it’s worth trademarking your brand or logo

What to do if someone uses your content—or if you accidentally use someone else’s

Plus, Andrei shares a personal answer to our ongoing "question for the next guest" tradition and leaves us with a powerful one to pass along.

🎧 Whether you’re a beginner podcaster or a seasoned content creator, this episode is packed with essential insights that can protect your brand and save you from future headaches.

And if you’re serious about trademarking your brand, check out trademarkfactory.com—I’ve used them myself, and it made the whole process SO much easier.

Let me know your biggest takeaway from this episode—and tag me if you’re rethinking your brand strategy after listening!

Show links:

Try Kajabi free for 30 days

Work with me: www.teriholland.ca/about-you

Watch my TEDx Talk: https://youtu.be/G2ntNjgskK0?si=CxurzVh43iIYnfSI

Chapters

00:00 Introduction to Building Your Own Brand

00:33 Welcome to Success in Mind

00:37 Meet Andrei Mincov: Trademark Expert

01:38 Diving into Trademarks and Copyrights

03:00 Understanding Copyrights vs. Trademarks

05:37 Trademarking for Podcasters and YouTubers

07:58 The Importance of Protecting Your Brand

14:36 Global Trademark Challenges

16:30 Trademarking in Different Markets

22:04 Episode Titles and Trademarks

24:47 Understanding Copyright and Trademarks for Titles

25:42 The Importance of Launching Over Perfecting

26:23 Fair Use and Critiquing Others' Work

29:40 Ethics and Legalities of Using Others' Content

36:49 Trademarking Your Brand: Steps and Advice

42:11 Final Thoughts and Advice for Entrepreneurs