Ep. 391: Struggling to market your business in a way that feels real, human, and actually converts? In this episode, I sit down with marketing strategist and fractional CMO Rachel Allen to break down the exact strategies entrepreneurs need right now to stand out, connect with their audience, and create messaging that works, without burnout, pressure tactics, or chasing every new trend.

Rachel’s story begins with a $3.25 copywriting job in Hong Kong and evolves into a 17-year marketing career supporting entrepreneurs in 21+ countries. She reveals how she built a human-centred, data-driven marketing approach that helps small business owners communicate clearly, sell confidently, and build long-term relationships with their customers.

Whether you're a coach, consultant, creative, or business owner, you’ll learn clear, practical marketing strategies you can use immediately.

What You’ll Learn in This Episode:

How to create marketing that feels human, and still drives sales

Why most entrepreneurs struggle with messaging (and how to fix it)

How to understand what your audience really wants

The surprising role data should play in your marketing

How to use AI intentionally without losing your voice

The most common marketing mistakes small business owners make

The rise of analog, unscalable marketing (and why it’s working)

How to build trust without oversharing online

Key Topics Mentioned

Marketing Strategy • Small Business Marketing • Copywriting Tips • Messaging • AI Marketing • Fractional CMO • Audience Research • Brand Storytelling • Content Strategy • Human-Centered Marketing • Entrepreneurship • Building a Personal Brand • Digital Marketing Trends 2025

About Rachel Allen

Rachel Allen is a marketing strategist, copywriter, and fractional CMO known for her human-centered, data-driven approach. Through her company Bolt From the Blue Copywriting, she has helped entrepreneurs, creators, and companies worldwide build clear messaging, high-converting campaigns, and meaningful relationships with their audience.

Website: www.boltfromthebluecopywriting.com
LinkedIn: linkedin.com/in/rachelallen
Email: [email protected]

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