In this episode, I chat to  Chris Maffeo about brand building for small brands. A great start to 2025, if you are a small brand in the liquor sphere, this is the episode that you need to listen to. Tons of value and advice on what you should be doing to succeed in 2025. FOLLOW US ON INSTAGRAM – Shawn Soole https://www.instagram.com/shawnsoole/Soole Hospitality Concepts https://www.instagram.com/soolehospitalityconcepts/ FOLLOW US ON YOUTUBE - https://www.youtube.com/@PostShiftPodcast