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In this episode of Sorority Chat, host Liz Toombs engages in a lively conversation with mother-daughter duo, Frances Freeman and Kim Hackney, founders of FOSTER. They discuss their journey from creating Ole Miss-inspired playing cards to expanding their business into licensed collegiate merchandise, covering 36 universities. The duo shares insights on licensing challenges, the importance of building community through in-person events, and their recent shift to direct-to-consumer sales. They also reveal upcoming product launches, including men's accessories and jute bags, and reflect on the rewarding aspects of producing unique, small-batch items. Please tune in to learn more about their entrepreneurial spirit and the creative process behind their distinctive collegiate products.
đ Connect with FOSTER Collegiate:
đ¸ https://www.instagram.com/solelyfoster/
đ https://fostercollegiate.com/
đ Connect with Liz:Â
đ¸ â â Instagram: @pdrinteriorsâ
đ â Website: PDR Interiorsâ â Â
If you loved this episode, leave a âââââ review and share it with a friend in your sorority circle!
Sorority Chat is your go-to podcast for all things Greek life! Liz Toombs hosts this show for sorority leaders, house directors, alumni, and anyone who loves sisterhood and the traditions that make Greek life unique. From leadership insights to house renovations and recruitment tips, Sorority Chat brings you real conversations, thoughtful insights, and fun stories.
Episode Highlights:
00:00 Introduction to Sorority Chat Podcast
01:04 Meet the Guests: Founders of FOSTER
02:16 The Origin Story of FOSTER
04:52 Navigating Licensing and Expanding the Brand
11:02 Product Development and Market Expansion
13:11 The Mahjong Craze and Collegiate Spirit
17:50 Reflecting on Business Milestones
19:09 Building Community and Engagement
21:59 Overcoming Business Challenges
25:39 Exciting New Product Launches
28:14 The Creative Process Behind the Products
30:39 Special Edition Products and Customer Connection
32:09 Conclusion and Contact Information
32:54 House Hot Takes with Liz
34:03 Closing Remarks and Credits
By Liz Toombs5
88 ratings
In this episode of Sorority Chat, host Liz Toombs engages in a lively conversation with mother-daughter duo, Frances Freeman and Kim Hackney, founders of FOSTER. They discuss their journey from creating Ole Miss-inspired playing cards to expanding their business into licensed collegiate merchandise, covering 36 universities. The duo shares insights on licensing challenges, the importance of building community through in-person events, and their recent shift to direct-to-consumer sales. They also reveal upcoming product launches, including men's accessories and jute bags, and reflect on the rewarding aspects of producing unique, small-batch items. Please tune in to learn more about their entrepreneurial spirit and the creative process behind their distinctive collegiate products.
đ Connect with FOSTER Collegiate:
đ¸ https://www.instagram.com/solelyfoster/
đ https://fostercollegiate.com/
đ Connect with Liz:Â
đ¸ â â Instagram: @pdrinteriorsâ
đ â Website: PDR Interiorsâ â Â
If you loved this episode, leave a âââââ review and share it with a friend in your sorority circle!
Sorority Chat is your go-to podcast for all things Greek life! Liz Toombs hosts this show for sorority leaders, house directors, alumni, and anyone who loves sisterhood and the traditions that make Greek life unique. From leadership insights to house renovations and recruitment tips, Sorority Chat brings you real conversations, thoughtful insights, and fun stories.
Episode Highlights:
00:00 Introduction to Sorority Chat Podcast
01:04 Meet the Guests: Founders of FOSTER
02:16 The Origin Story of FOSTER
04:52 Navigating Licensing and Expanding the Brand
11:02 Product Development and Market Expansion
13:11 The Mahjong Craze and Collegiate Spirit
17:50 Reflecting on Business Milestones
19:09 Building Community and Engagement
21:59 Overcoming Business Challenges
25:39 Exciting New Product Launches
28:14 The Creative Process Behind the Products
30:39 Special Edition Products and Customer Connection
32:09 Conclusion and Contact Information
32:54 House Hot Takes with Liz
34:03 Closing Remarks and Credits

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