Carter Abramson joins Emerging to talk about his path from leading the Five Rivers Club at Colorado State to working in social media and community marketing at Simms Fishing Products. We get into the chaos and charm of college fishing trips, his love for discovery and fishing, and the unexpected moments that pushed him deeper into the industry.

Carter breaks down what his job at Simms really looks like—organic marketing, events, community engagement, and the team effort behind the brand’s social presence. He also gives a behind-the-scenes look at Simms’ Grateful Dead partnership, from the San Francisco activation to the upcoming film Mountains of the Moon.

We wrap with Carter’s thoughts on the future: balancing passion with a career, the appeal of freelance creative work, and why staying connected to the fishing world still matters most.

Simms Fishing Products 

Colorado State University

College fly fishing trips and stories

Guiding and industry entry paths

Organic social media strategy in outdoor brands

Grateful Dead × Simms collaboration

Outdoor content creation

Career growth in the fly-fishing industry