From the slopes to the screen, Lena Niedzielin’s marketing journey is anything but predictable. Growing up skiing in New England, Lena never imagined she’d be managing an indoor ski facility in London. But as the manager of Skieasy, she’s traded her skis for spreadsheets and discovered a passion for connecting people with winter sports, all year round.

However, marketing an indoor ski center presents unique challenges. How do you reach an audience that may not even know your business exists? On this episode of Be A Marketer, Lena shares her secrets to success, including her innovative use of Constant Contact to build customer relationships and drive off-season sales. “It’s a huge challenge to find one specific strategy that would work for all our customers,” Lena explains, highlighting the need for targeted marketing.

Tune in to discover how Lena leverages email marketing, community engagement, and local events to grow her contact list and keep skiers coming back for more, even when the sun is shining. On this episode, Lena and host Dave Charest, Director of Small Business Success at Constant Contact, unpack practical tips for data-driven decision-making, crafting engaging newsletters, and maximizing your marketing ROI.

Additional Resources:

• Getting started with the Automation Path Builder
• Customer Feedback: How to Get It and How to Use It
• Personalized Emails: Boost Customer Connection with Tailored Strategies
• How to Use Surveys on Social Media

Meet Today’s Guest: Lena Niedzielin of Skieasy

⛷️ What she does: Lena Niedzielin is the manager of Skieasy, an indoor ski facility at Duke Meadows in West London. Passionate about skiing and connecting people with winter sports, Lena leverages her marketing skills to grow the business and overcome the challenges of promoting a niche market. She is a Constant Contact customer.

💡 Key quote: "I've learned so much, definitely the importance of graphics and the layout and I've always been very creative. So I think this is one of my biggest advantages I had from the very beginning. I was looking for things that would work and being creative, trying new things, trying to see what works, get that feedback from your customers."

👋 Where to find her: LinkedIn

👋 Where to find Skieasy: Website | Instagram | Facebook | TikTok

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